What’s the value of a social media like?

Ivana Müllerová — Fri, 02 Jun 2017 14:52:22 +0000

Time for the question on every business owner’s lips: what value is social media bringing to my business? How can I measure its worth and put a monetary value on it? Before we start playing the numbers game, time to look a little closer at the social media bottom line.

Truth is, you can no longer focus on just the financial benefits. Social media marketing brings so many positives to a business, including brand awareness, positive sentiment and advocacy; put simply, it can’t be ignored for much longer.

Understanding the value of a social media like will help you make the most of it

The moment your business joins a social media community, each and every social media like, share or follower plays a significant role in how you shape your relationships with your customers. By simply listening to your customers, your social media presence can help you determine what people are looking for and create content that fulfils their needs and gains you lots of those lovely social media likes.

It’s a win-win

Dontcha just love it when a social media like aka follower becomes an advocate for your organisation? Such a follower takes care of your customer reviews and complaints on your behalf. They offer solutions and spread the good word. Through listening (both manually and using software) you will get ideas for new product development and also understand more about your competition’s offering too.

The data that matters

There are various metrics which are worth understanding, e.g. website visits, page views, repeat visits, conversion rates and sales levels. What makes measuring social media activity so difficult isn’t a lack of data. It’s identifying which pieces of data matter eg customer behaviour, purchase conversions, sign-ups etc.

Time to call the professionals in

The Alimeter Group’s Social Media ROI Cookbook gives a good account of how daunting it is for businesses to connect a social media like to their business objectives. Lack of analytics expertise, poor tools and analytical approaches are some of the challenges businesses face. Those are the reasons why many businesses choose to hire social media marketing experts (Ed’s note: we’re free for a chat when you are).

It’s not just for your friends

Today’s social network is no longer just a place to keep in touch with friends – it’s a new way of experiencing the world. For example, news spreads faster on social media than on any news network and we’ve all seen and experienced the power of a viral post.

Here today, hair tomorrow

To give you an idea how to make the use of social media to your advantage completely, let’s have a look at this example from luxyhair.com. This business organisation started just a few years ago by Alex and Mimi Ikonn, two young entrepreneurs who were completely broke and decided to start a hair extension company. They decided to use YouTube to show how to use their products and from nothing, they grew into a multi-million dollar company. with over three million subscribers on YouTube and 300k social media likes on Facebook. Nice work indeed.

How have they managed to achieve this? By building and engaging with their community. It’s at the very heart of every social media like.

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The post What’s the value of a social media like? first appeared on 24 fingers.

The post What’s the value of a social media like? appeared first on 24 fingers.

Want to type directly from your brain? Just talk to Facebook

Ivana Müllerová — Fri, 19 May 2017 15:13:14 +0000

If you could type directly from your brain, would you? Should you? Start having a think because Facebook has designs to read your mind. Hard to imagine? Seems that reality isn’t a million miles (or years) away. Regina Dugan, the Vice President of Facebook’s oh-so-hush-hush development and research facility, has just unveiled the future with her keynote speech at the recent F8 developers conference in San Jose. Turns out they’re working on a new technology which would enable you to type straight from your brain. Let that one sink in for a moment.

Faster than a speeding smartphone

Where we’re heading, you’ll be able to type 100 words per minute directly from your mind, a staggering FIVE times faster than you’re able to type on a smartphone. Get ready to say sayonara to ‘fat finger syndrome’ forever.

And although this might seem like a weird Biff Tannen utopia, actually, it’s already happening, with research advancing day by day. In a recent study, a 64-year-old participant, a man paralyzed through a spinal cord injury “set a new record for speed in a ‘copy typing’ task” with eight words per minute . And while that might seem excruciatingly slow to some people, 8 words is always a-million-times better than no words at all.

Can we have some privacy please…

Are you terrified of anyone hearing your deepest, darkest thoughts? Apparently, the technology detects only activity in a very specific region of your brain where thoughts are translated into speech. Phew.

Parlez-vous Francais?

The technology uses non-invasive sensors which can read what you are thinking and turn it into readable text. It also means that detectors in your hair or will allow you to ‘hear’ with your skin. It is undeniable that there are many benefits to use of this technology and that it will help the people who need it the most. We’re not just talking about those funny cat pictures on Facebook. This will become a speech prosthetic for people with communication disorders and will empower those millions of people who cannot read and write – people who can, however, think and feel.

And on a side note, imagine yourself in France. You want to check out a quaint little local vineyard and enjoy a bit of wine tasting. Only, you are English and do not speak any French. Potentially an issue depending on how many creme de menthes you’ve had, potentially not. In the future, you’ll be right in with the locals as the tech will use your brain-computer interface to translate French into English. Bonnet de douche, Rodney.

Feeling paranoid already?

Benefits aside, how can we be sure this technology won’t be used for, how do we say this, ulterior motives? What if one day you were standing at a cashpoint and someone behind you ‘hears’ your pin code as you’re trying to recall it in your mind? Or those pesky password hint reminders we all have somewhere at the back of our brains..

We can never be quite sure of what the future will bring. Just look at politics. One thing’s for sure, if Facebook have anything to do with it, it will be full of possibilities.

The post Want to type directly from your brain? Just talk to Facebook first appeared on 24 fingers.

The post Want to type directly from your brain? Just talk to Facebook appeared first on 24 fingers.

Ivana Müllerová - 24 fingers

What’s the value of a social media like?

How can we help?

Want to type directly from your brain? Just talk to Facebook