The Challenge

Bry runs a creative strategy and web design business, offering everything from branding to website services. Like many solo entrepreneurs, she had the skills and experience but was struggling with a common problem: not enough of her ideal clients were finding her.

When Bry reached out, she was clear about what wasn’t working. Her services weren’t visible enough to her ideal clients, and when people did find her, the customer journey was a little messy. Her checkout process was more manual than she would have liked, her onboarding felt disjointed, and she was spending too much time on admin tasks that should have been automatic.

Running a business solo is tough enough without having to worry about whether your systems are working properly. Bry needed a way to make her expertise more visible whilst creating a professional experience that would convert browsers into buyers.

The Solution

We worked with Bry to tackle both sides of her challenge. First, we developed a service positioning strategy that would help her ideal clients find her more easily. Then we redesigned her customer experience:

• Service positioning strategy to reach ideal clients
• Checkout system overhaul
• Streamlined onboarding process design
• Customer journey mapping and optimisation

The focus was on creating systems that would work for her business, not against it. We wanted her spending time on creative work, not chasing invoices or explaining complicated booking processes to prospective clients.

The Results

The changes made an immediate difference to Bry’s business. She started attracting better enquiries and converting them more effectively:

“100% – since implementing Emma’s suggestions, I’ve been far more visible, I’ve sold several small services and had enquiries that have led to bigger work. Can’t argue with those results! Plus, thanks to Emma’s tips, my checkout and onboarding experience is so smooth and straightforward now. It’s easier than ever for clients to book and pay for my services, plus it means less admin for me.”

Our ongoing support worked just as well. When challenges came up, Bry didn’t have to figure everything out alone:

“If I had a challenge I was facing, Emma already had a solution or service ready for me. Always helpful, always clear!”

Perhaps most importantly, Bry felt supported rather than isolated in running her business:

“Running a business solo can be tough, so it has made a big difference to feel like someone is in my corner and celebrates my wins with me!”

Why This Approach Works

Clear positioning beats broad appeal: When your ideal clients know exactly what you do and who you help, they’re more likely to get in touch and pay for your services.

Smooth systems increase conversions: A professional, straightforward booking and payment process removes barriers between interest and purchase.

Proactive support prevents problems: Having someone who understands your business and can spot potential issues early keeps small challenges from becoming major headaches.

The Bottom Line

• Overall Experience: 10/10
• Recommendation Score: 10/10
• Process Rating: “Very smooth!”

FAQs

Q: How long does it typically take to see results from these changes? A: Most clients notice improvements straightaway after implementing automation systems and processes, though the exact timeline depends on your current systems and business goals.

Q: Do you provide ongoing support after the initial work is completed? A: Yes, we’re available for questions that arise as you implement changes and grow your business. Think of us as an arm round your shoulder and an extra pair of hands when you need them.

Q: What happens if the solutions don’t quite fit my business model? A: We customise all deliverables based on your specific business structure and client needs rather than providing generic templates. Our service is bespoke to you and your business.

Tired of Being the Best-Kept Secret in Your Industry?

Stop letting brilliant work hide behind an online bushel. Let’s get your ideal clients finding and buying from you instead.

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PS: Hi This Is Bry offers creative strategy and web design services for businesses looking to improve their brand presence, both on and offline. Here’s the link to check out their creative services.

Tracy, founder of Norfolk-based CellarClass, needed to raise her profile on social media accounts. But like for so many other solopreneurs, that felt overwhelming and she wasn’t sure where to start.

The Challenge: Knowing Where to Start with Social Media

Running a wine education business offering masterclasses, group presentations, and corporate speaking engagements, Tracy had the expertise and passion sorted. What she needed was clarity on how to translate that into social media presence without getting lost in the process.

For a business built on personal expertise and helping people discover wine – from beginners taking their first masterclass to corporate groups learning about wine regions – getting visible online was important for reaching the right people.

The Solution: A Reusable Framework

Rather than overwhelming Tracy with every possible social media tactic, we provided her with practical tools and clear guidance.

What we delivered:

• LinkedIn profile optimisation – updated bio, headline, About section, and company page description with CTA suggestions
• Branded Canva templates that Tracy could update each month
• Monthly content calendar – post themes, weekly objectives, and suggested CTAs in an editable document
• Social media post examples – tailored content covering brand story, educational, and conversion-focused posts, with bespoke hashtags
• Competitor research – a mini swipe file of 3-5 inspiration accounts with content format ideas and opportunity gaps
• Scheduling support – recommended free tools with set-up walkthrough and posting checklist
• GDPR compliance checklist – simple data protection guidelines tailored to her wine business setup
• A 1:1 strategy session including a review of the content produced, a walkthrough of the tools we recommended and follow-up action points

The Results: Clear Direction and Practical Next Steps

Clear focus – Tracy knows exactly where to concentrate her social media efforts

Strategic foundation – a practical approach that fits her wine education business

Practical templates – reusable frameworks for consistent content creation

Growth clarity – areas she hadn’t considered before now form part of her marketing strategy

But the real evidence is in Tracy’s feedback:

“No question was too simple to ask – I was made to feel comfortable from the start of our working relationship. New ideas and inspiration develop every time I review the notes/templates provided. Areas I hadn’t considered before that are relevant to my services and potential clients now form part of my growth strategy.”

Why This Approach Works

Practical Over Complicated: Social media doesn’t need to be overwhelming when you know which areas to focus on and which ones to leave for later.

Real Business Solutions: CellarClass offers wine education to beginners and enthusiasts – people who want to learn without feeling intimidated. We built a social media approach that matched how Tracy actually works with clients.

Strategy Plus Action: Good strategy includes clear next steps. Planning should tell you both what to do and how to do it.

In Tracy’s Words

When asked to rate her overall experience on a scale of 0-10, Tracy gave us: “10“.

Would she recommend our services to other business connections? Another “10“.

For businesses like CellarClass – offering wine education and masterclasses to beginners and enthusiasts – getting found on social media directly impacts bookings and enquiries.

FAQs

Can you give me a social media strategy too?

Yes, absolutely. We create practical social media strategies that help business owners get clear on what to post and when.

How do you demystify social media for businesses?

We break it down into practical deliverables – templates, content plans, and clear guidance rather than overwhelming theory.

What makes your social media support different?

We focus on giving you the tools and clarity you need to move forward, not complicated strategies that sit in a drawer.

Want Support Like This?

If you’re finding social media overwhelming, spending time wondering what to post, or feeling like your expertise isn’t translating into online visibility, that’s something we hear a lot.

Founder Emma Goode, the UK’s top marketing adviser, and our team have helped thousands of business owners across different industries get clear on their social media approach. From wine educators like Tracy to other experts who want to attract the right clients without social media confusion, we focus on practical solutions.

And our client feedback reflects that.

Social media doesn’t have to feel complicated when you have the right guidance. Whether you’re building a new business or you’re an established expert who wants social media to deliver better ROI, we can help you get clear.

Ready to get clear on your social media strategy?

Schedule your 1:1 call to discuss the right approach for your business, get your questions answered, and plan your next steps.

PS Say hello to Tracy

CellarClass offers wine and spirits education through personalised masterclasses, group presentations, and corporate speaking engagements. With expertise in wine regions, tasting techniques, and a special focus on English wines, Tracy helps people discover wine knowledge in an accessible, engaging way. Visit cellarclass.co.uk to learn more about her wine education services.

The Challenge: When Meta Becomes a Mega Headache

Vicky, Discover King’s Lynn’s Programme Manager, was facing the Meta Business Suite maze that confuses business owners 24 times a day. She was finding herself spending hours wrestling with boosting posts, tracing ad payments, and generally feeling like she needed a computer science degree just to run a simple Facebook campaign.

Managing over 500 local businesses and organisations in King’s Lynn town centre, Vicky needed her digital marketing to work as smoothly as her BID operations. Instead, Meta was giving her what she diplomatically called “a headache” (we’ve all been there, haven’t we?).

The Solution: Clear, Concise, Practical Training

Rather than bombarding Vicky with technical jargon or making her feel “like a numpty” (her words, not ours), our approach focused on demystifying Meta’s platform. Sometimes the best solutions are the simplest ones – and that’s exactly what Vicky needed.

Our Meta Business Manager training covered:

• The hub-and-spoke system (why you can’t separate yourself from your business assets)
• Linking Instagram accounts to ad accounts (making sure all the assets are linked properly)
• Payment troubleshooting (because missed payments send Meta into meltdown mode)
• User access management (the proper way to bring team members on board)

 The Results: Everything Sorted 

Here’s what we sorted in that session:

✅ Problem sorted – everything Vicky wanted fixed, actually fixed

✅ Meta navigation clarity – straightforward routes to get things done

✅ Workflow back on track – posting and boosting without the hassle or stumbling blocks

✅ Confidence restored – Ready to tackle campaigns without needing a degree in Facebook-ology

But the real proof is in the pudding – or in this case, the feedback:

“Emma is warm and friendly and doesn’t make me feel like a numpty! The process was easy and quick.”

Why This Approach Works

Practical Over Fancy: Meta doesn’t need to be complicated when you know which buttons to press and which ones to avoid like the plague.

Real Business Solutions: Discover King’s Lynn isn’t your average business – they’re coordinating marketing for an entire town centre. We adapted our approach to their specific requirements, not some generic best practice that works for precisely nobody.

Building Actual Confidence: Technical skills matter, but feeling supported matters more. Good training should leave you feeling capable, not like you need a stiff drink after.

The Bottom Line

When asked to rate her overall experience on a scale of 0-10, Vicky didn’t hesitate: “10”.

Would she recommend our training to other business connections? Another perfect “10”.

For organisations like Discover King’s Lynn – managing multiple stakeholders, coordinating town-wide initiatives, and promoting local economic growth – having Meta mastered isn’t just nice to have, it’s essential. 

FAQs

Why is Facebook Ads Manager so hard to use?
Because it wasn’t built for busy humans who wear 12 hats a day. It’s clunky, unintuitive, and forever updating. A good guide makes all the difference.

What’s the difference between boosting a post and running an ad?
Boosting is like printing a flyer. Ads Manager is like launching a campaign. Both have their place, but one gives you more control.

Can someone teach me how to use Meta Business Suite properly?
Yes. That’s our speciality. Actually, we’re Lead Trainers for Meta and we’d love to help you too. Which leads us onto…

Want Support Like This?

If you’re tired of wrestling with Meta Business Manager, spending ridiculous amounts of time on simple tasks, or feeling like you need a degree in Facebook-ology just to boost a post, you’re definitely not alone.

Founder Emma Goode, the UK’s top marketing adviser, and our team have helped thousands of businesses across the globe get their social media advertising actually working. From Business Improvement Districts like Discover King’s Lynn to independent retailers who just want to boost a post without losing their minds, the results speak for themselves.

And so do our 5-star ratings.

The truth is, Meta doesn’t have to be complicated when you know the right shortcuts. Whether you’re managing multiple stakeholders like Vicky does, or you’re a solo business owner who’s tired of clicking around for 24 minutes just to find the bloody boost button, we can sort it.

Ready to sort your Meta headaches once and for all?

Schedule your 1:1 call to explore the right marketing training for you, ask questions, and plan your marketing with confidence.

PS Say hello to Vicky

Discover King’s Lynn is a Business Improvement District bringing together more than 500 local businesses and organisations, dedicated to delivering innovative programmes to support King’s Lynn town centre and local economy. Visit discoverkingslynn.com to learn more about their work supporting local business growth.