Travel & Leisure - 24 fingers

TikTok GO: When Scrolling Becomes Booking

Emma Goode — Mon, 18 May 2026 05:36:25 +0000

You have seen it happen. Someone watches a 47-second video of a rooftop pool in Lisbon and within 24 hours they have booked the flights, the hotel, and a sunset tour they did not know existed. TikTok already owned the inspiration part. Now it wants to own the booking part too.

Enter TikTok GO.

What Is TikTok GO and How Does It Work?

TikTok GO is a new feature that lets users discover and book hotels, attractions, tours, and experiences directly inside the TikTok app. No switching tabs. No hunting down the hotel from the video. No losing the impulse somewhere between the app and a browser window.

TikTok GO surfaces lodging and things to do through the same ways people already find content on TikTok: videos, search, and location pages. When something catches your eye, you can view details, check availability, and complete a booking in a few steps.

The feature launched in the US and is available to users aged 18 and over.

The booking side is not being built from scratch. TikTok GO works through partnerships with Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. Recognisable names. Credible inventory. The infrastructure is already there.

Why TikTok Launched TikTok GO (And What It Is Really After)

TikTok is not launching TikTok GO because it suddenly cares about your next sangria. It is doing this because it has been watching a problem for years: users discover something on TikTok, leave the app to book it, and TikTok gets no credit, no data, and no revenue from that transaction.

The launch of TikTok GO signals the company’s broader push to keep users inside its app, from discovery through purchase. TikTok has run this playbook before: TikTok Shop launched in the US in 2023, bringing e-commerce directly into the app so users could buy products featured in videos without ever leaving.

Travel is just the next vertical. And it is a significant one. TikTok GO positions TikTok as a one-stop platform where viral travel content can drive bookings and revenue, systematically converting its discovery engine into a transaction layer.

That is not a small ambition. That is a direct challenge to Google Search, Google Maps, Booking.com, and Tripadvisor – all in one move.

TikTok GO for Travel Creators: How the Commission Model Works

If you are a travel creator, this changes your earning potential. Creators who showcase hotels, attractions, and experiences can connect their content directly to bookings, with opportunities to earn through commissions and creator campaigns.

Think about what that means in practice. You film 24 seconds of a boutique riad in Marrakech. Someone watches it, taps the booking link embedded in your content, and completes a reservation. You earn a commission. No affiliate link in bio required. No awkward “link in bio” caption. The content becomes the shop.

TikTok GO for Hotels and Travel Brands: Direct Booking Through Social

TikTok GO gives local businesses and travel partners a way to reach people who are already looking for inspiration. By connecting merchants with TikTok’s discovery ecosystem across video, search, and location pages, GO helps businesses reach new audiences, drive bookings, and build stronger connections with the communities they serve.

For hotels, tour operators, and experience providers, this is worth paying attention to. Your TikTok presence is no longer just brand awareness. It is now a direct booking channel. The question is whether your content is good enough to convert.

And here is the honest bit: most brand content on TikTok is not. The accounts winning on the platform are the ones that feel like creator content, not adverts. If your TikTok strategy is still “post a nice video of the lobby with a backing track,” TikTok GO will not save you.

Is TikTok GO Available in the UK? What UK Brands Need to Know

TikTok GO is US-only right now. So if you are a UK-based travel brand or creator, you are watching from the sunlounger for the moment.

But “for the moment” is doing a lot of work in that sentence. TikTok Shop rolled out in the US first too. TikTok GO will come. The brands and creators that have already built an engaged TikTok presence will be ready when it does. The ones who waited will spend 24 months catching up.

TikTok has already been chipping away at Google’s core businesses in search and maps, as users increasingly use TikTok as a search engine, and TikTok GO pushes that competition further.

That is not hyperbole. Gen Z already searches TikTok before Google for restaurant recommendations, hotel picks, and things to do in a city. TikTok GO turns that search behaviour into a closed loop.

How to Prepare for TikTok GO: Three Things to Do Now

Three things.

Build your TikTok presence now. When TikTok GO arrives in the UK, the algorithm will favour accounts with existing engagement history. Starting from zero when GO launches is not a strategy.

Make your content feel earned. TikTok GO will surface content that performs. That means content that feels authentic, not content that looks like it was made by a committee with a brand guidelines document. The 24 seconds that converts a viewer into a booker is a genuine moment, not a produced one.

Think about your inventory. If you are a hospitality or travel brand, start thinking now about which booking platforms you are listed on. TikTok GO’s current partners include Booking.com and Expedia. If you are not discoverable on those platforms, you will not be discoverable through GO.

TikTok GO and the Future of Social Commerce

TikTok GO is not a gimmick. It is the latest move in TikTok’s systematic effort to become the platform where people do things, not just watch things.

Instagram did the same thing with shopping. YouTube did it with channel memberships and product links. The direction of travel – no pun intended – across every major social platform is the same: collapse the gap between content and commerce.

TikTok is moving fast. Your competitors are already packing their bags. The brands that check in now will be sipping cocktails by the pool while everyone else is still stuck at passport control.

GET ME ON THE FLIGHT

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Monthly Travel Trends to Help You Book More Clients – Your Travel & Tourism Fix

Emma Goode — Thu, 26 Jun 2025 09:29:24 +0000

June 2025 – Your 24-Hour Advantage in Understanding What Travellers Actually Want

The brutal truth: Whilst everyone’s obsessing over AI travel assistants and blockchain boarding passes, real travellers are Googling “how to pack shoes in suitcase” at 2am and wondering if packing cubes are actually worth the hype.

The opportunity: Travel businesses who figure out the micro-logistics opportunity in the next 24 days will capture revenue whilst competitors are still trying to reinvent the wheel.

🎯 The Great Travel Micro-Service Movement

Spoiler: The real money isn’t in another booking platform – it’s in solving the thousand tiny problems that happen between “book trip” and “arrive safely”.

Our comprehensive search behaviour analysis reveals travellers are desperately seeking help with granular travel logistics. Search interest in “travel tips for beginners” spiked +350% in the past month, with “budget travel tips” rising +450%. But here’s where it gets interesting – these aren’t experienced travellers looking for hidden gems. They’re first-timers and infrequent travellers who need basic competence, not Instagram-worthy adventures.

Key insight: The market has oversaturated destination discovery but completely ignored travel execution skills.

💰 Show Me the Money

The micro-logistics opportunity is massive because it’s subscription-friendly and expertise-scalable:

🧳Packing Intelligence Services

“How to pack shoes in suitcase” rose +450%
“Bali packing list” spiked +4,400%
“Are packing cubes worth it” trending consistently

Revenue opportunity: Destination-specific packing consultations, seasonal packing guides, luggage optimisation services.

✈️ Travel Confidence Building

“10 day itinerary” was the top-trending itinerary length
Japan, Seville, Tanzania leading destination searches
Solo female travel tips in high demand

Revenue opportunity: Trip-specific confidence coaching, solo female traveller safety tips, itinerary checklists, pre-travel consultations, 24-hour travel support hotlines.

🚗 Road Trip Gamification

“Road trip magic pen game” trending highest
Family travel solutions seeing consistent growth

Revenue opportunity: Premium road trip entertainment packages, family travel consultancy.

🧳 Packing Intelligence Deep Dive

The pattern: Travellers aren’t just buying luggage – they’re buying confidence that they won’t look like an amateur or forget something crucial.

Geographic goldmine: “How to pack for” searches reveal untapped specialisation opportunities:

Lofoten Islands
Tokyo
Ireland
Caribbean cruise
Alaskan cruise

Each represents a micro-niche where expertise commands premium pricing. Someone searching “how to pack for Lofoten Islands” isn’t price-shopping – they’re problem-solving.

Competitive intelligence: The DIY trend is exploding. “DIY dividers for suitcase” broke out whilst retail travel accessories companies focus on premium materials.

Gap spotted: Practical DIY travel solutions with expert guidance.

🎨 The Carry-On Supremacy

Data revelation: “Pack a carry-on” has consistently outperformed “pack a backpack” since 2021, with carry-on searches now at all-time highs.

What this means: The backpacker market is mature and commoditised. The carry-on market represents efficiency-minded travellers with higher disposable income who value convenience over adventure.

Service gap: Carry-on optimisation consultancy. These travellers will pay for expertise that saves time and reduces travel stress.

📈 Forward-Looking Predictions: H2 2025 Opportunities

Based on historical patterns and current trajectory:

Q3 2025: Expect autumn European travel prep searches to spike in August. Position services around “how to pack for Ireland” and similar temperate destinations.

Q4 2025: Winter travel logistics will dominate. “Best travel neck pillow” and “best eye mask for travel” already breaking out – winter comfort accessories represent growing market.

Early 2026: Japan travel prep will intensify as post-pandemic travel confidence peaks. Cherry blossom season packing guides could capture significant search volume.

🎯 Your 24-Day Action Plan

Week 1-2: Market Position Audit

Analyse your current service offerings against micro-logistics gaps
Identify which destination-specific expertise you can credibly provide
Research local competitors in the packing/travel prep space
Survey existing customers about their pre-travel stress points

Week 3-4: Implementation and Testing

Launch one destination-specific packing guide as a lead magnet
Create “travel confidence” content addressing beginner concerns
Test premium consultation offerings with current customer base
Establish partnerships with luggage/travel accessory brands for affiliate revenue

🎪 Competitive Intelligence: Market Gaps and Oversaturation

Oversaturated: Destination discovery, travel photography guides, “hidden gems” content, travel hacking credit card advice.

Undersaturated: Practical travel execution, disability travel planning, multi-generational family travel logistics, business travel efficiency.

Biggest gap: Travel competence education. Everyone assumes travellers know how to travel. The data suggests they absolutely don’t.

Revenue multiplier: Micro-logistics services are recurring revenue friendly. A customer who needs packing help for Tokyo will likely need it for their next destination too

🎭 The Bottom Line

The travel industry has been chasing Instagram moments whilst missing the unglamorous reality: most people are stressed about the basics. Luggage fees, packing efficiently, not looking like a tourist, managing travel anxiety.

Position yourself as the competence provider, not another inspiration platform. The market is desperate for practical expertise, and practical expertise scales beautifully into premium services.

Want to get travel intelligence that actually makes you money whilst your competitors are still Googling “how to travel business good” at 3am on a Tuesday?

Get On Board The Revenue Express

The post Monthly Travel Trends to Help You Book More Clients – Your Travel & Tourism Fix first appeared on 24 fingers.

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24 questions with Gary Bartlett, Pro Snowboarder & British SBX Athlete

Emma Goode — Fri, 25 Aug 2017 10:17:57 +0000

What do you get if you cross a snowboarder with a stethoscope? Team GB’s pro snowboarder Gary Bartlett, that’s who. Combining a summer career of medical practice with winters spent training with the British Snowboard Cross Team, GP Gary has his sights firmly set on Beijing 2022. Gold medals all round.

#1. So, what’s your favourite word?

Snow.

#2. That’s no surprise. What gets you up in the morning?

Breakfast.

#3. What do you truly, honestly think of social media?

It’s a minefield.

#4. Think of it as a giant slalom run. Some obstacles and red flags along the way, but jolly good fun nonetheless. Kindles or books?

Books.

#5. What do you think is the biggest challenge to your industry right now?

Succeeding. It’s so tough at the top; everyone is exceptionally amazing and there’s not much that separates the field. Trying to succeed, to get to the very top, is so difficult. You are always looking to make that 1% gain which might give you a slight edge over your competitor.

#6. Wax on, wax off. What did you want to be when you were growing up?

Funnily enough, I wanted to be an athlete. When I was seven, I remember having a conversation with some people in the pub where my mum worked that I wanted to be a track and field athlete. Everyone told me that it would take a lot of dedication and determination. I never thought it would actually happen. Lo and behold!

#7. Well as they say, if you wanna be the best, and you wanna beat the rest, dedications what you need. What led you to your current career?

Just the desire to snowboard really. Always wanted to do a snowboard season but I was too busy with school and then university. I had no snowsports background but got the bug aged 10 after childhood holidays, received this opportunity and seized it with two hands.

#8. Can you use your favourite word in a sentence?

“Any snow today?”

#9. Now can you make it rhyme?

“Joe, where is the snow?”

#10. What advice would you give to your younger self?

Just to keep snowboarding. Any opportunity you get to go on snow, go for it. Stay enthusiastic and remember it’s normal to get disheartened and fatigued. Keep on with it and you’ll get there.

#11. Pretty good motto for life, that one. What’s the best thing anyone’s ever done for you?

One of my British teammates offered to wax my snowboard for last season’s races. That was a huge deal. It can take hours and I was really busy at the time. It was a hugely generous offer especially considering he’s my competitor.

#12. Tell us, what’s been your ‘career-defining’ moment?

Medicine or anything? (Ed’s note: everything) Medicine-wise, I think graduating, being the first person in my family to go to university. In terms of snowboarding, having the courage to go to the Team GB trial. It’s so easy to sit back and think nah, I haven’t got a chance. Taking part in that trial was one of the biggest things that has ever happened to me really and reminded me not to worry about the consequences and that I could be surprised about what might happen.

#13. #JFDI as they say. If you won a big award of some kind, who would you thank?

I’d have to thank my dad for always supporting me and giving me opportunities.

#14. Can you give us a timesaver of the day? Apart from finding a mate to wax your board.

I’m not very organised anyway so I’m always working on that! But definitely being prepared the night before. When we’re training as a team, I try to prepare my clothes, my lunch and kit the previous evening. Otherwise I’m going to get left behind.

#15. Get on the bus ~~Gus~~, Gary. Where do you see your industry in 24 months?

Definitely way more popular than it is now. Even in the last couple of years, the popularity of Snowboard Cross has rocketed. I think it’s only going to go from strength to strength, with more young people getting involved and hopefully, well, what I’d like to see, is more in the UK in terms of Snowboard Cross development. So at the moment, once, maybe twice a year, there’ll be a Snowboard Cross track – that number needs to increase and as the popularity of the sport increases in turn, that will change. I’m trying to do my bit to help that.

#16. Every little helps. Where were you 24 months ago?

I was GP training, dreaming of a white Christmas.

#17. There’s a song there if you look hard enough. What’s an interesting fact about you?

I use my fork in my right hand.

#18. And we thought we were the ones with the clever fingers. If you could have a 24-minute Skype chat with anyone, living or dead, who would it be?

It would have to be Pierre Vaultier (Ed’s note: Olympic Gold medalist and World Champion snowboarder) to know the secret of his amazing technical ability. He does the slightest movements which just seem to propel him down the course. How he prepares for a race, what’s his mindset around training and racing, that would be amazing.

#19. That just gave us all the feels. All of them. What’s one word you’d want people to describe you with?

Very personable.

#20. Would you mind taking a selfie for us?

#21. What’s your favourite Twitter handle or social media campaign?

So I follow lots of snowboarders really. Pierre Vaultier of course, I just love watching him. And Shaun White, who’s this amazing American half pipe rider who has pushed the boundaries of snowboarding. He’s come up with all these new tricks. Probably one of the best snowboarders in the world.

A post shared by Shaun White (@shaunwhite) on Jun 16, 2017 at 8:09pm PDT

#22. What’s one quote that defines your work ethic?

Determined.

#23. What’s been the best part of your day?

Hanging out with Emma (Ed’s note: enough, already) and meeting the team at Bio-Synergy, one of my fantastic sponsors.

#24. Finally, anything to plug?

Follow me on the road to the Beijng Olympics. Facebook, Twitter, Instagram, come ring a cowbell – anything! I’d love your support.

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24 questions with Jed Woodcock, founder of Box to Box Football

Emma Goode — Thu, 18 May 2017 20:58:36 +0000

Today we’re talking to Jed Woodcock, founder of Box to Box Football who’s here to explain why print is not dead (despite the rumours), why 2002 will always have a special place in his heart and of course, the beautiful game.

#1. So, what’s your favourite word?

Underdog.

#2. What gets you up in the morning?

My alarm at 07:17.

#3. Precise. We like that. What do you truly, honestly think of social media?

Brilliant. We would have never had readers (or contributors) from Brazil, Israel, Australia, Japan and Saudi Arabia without it!

#4. Global domination it is then. Kindles or books?

Books, without a doubt. Nothing beats the smell of a freshly opened book or magazine. As long as we can’t embed the smell and feel of print into digital copies, print won’t die.

#5. Hear hear. What do you think is the biggest challenge to your industry right now?

Print dying. But in the way vinyl is making a comeback – this January saw a 25-year high in record sales – I could see print, and magazines in particular, doing a similar thing. That might be the optimist in me, but if print does die for good, it won’t be due to a shortage of great magazines.

When you look at the quality of independent football magazines out there, from the likes of Pickles, Mundial, When Saturday Comes, The Football Pink and dare I say, Box To Box, we are living at a time when the quality and selection of magazines is unparalleled in football media.

#6. True dat. What did you want to be when you were growing up?

Before I fell in love with football in the World Cup summer of 2002, my dream was to become a zookeeper.

#7. We have a wannabe Dr Doolittle in our midst. What led you to your current career?

I can pinpoint what led me down my current career path to one exact moment. The instant I fell irreversibly in love with football, when İlhan Mansız scored a 94th-minute golden goal against Senegal to take Turkey through to the 2002 World Cup semi-finals.

#8. Can you use your favourite word in a sentence?

Regardless of who’s playing, I always seem to find myself rooting for the underdog.

#9. Now can you make it rhyme?

Not really – but I can try. (Ed’s note: please do)

“As QPR faced Chelsea they were definitely the underdog,

Bobby Zamora’s shot flew high above the crossbar through rain, thunder, fog.”

#10. You did it. What advice would you give to your younger self?

I am my younger self.

#11. *Feels impressed and ancient all at once* What’s the best thing anyone’s ever done for you?

All the writers, editors and illustrators who have taken the time to contribute to this fantastic project that is Box To Box. Without them, this whole thing wouldn’t be possible.

#12. Tell us, what’s been your ‘career-defining’ moment?

I don’t think I have had my ‘career-defining’ moment yet, but every new issue we bring out is a new pinnacle for me.

#13. If you won a big award of some kind, who would you thank?

Four people in particular. Joe Proctor and Ollie Marsh, my left and right-hand men respectively, Amber Marsh, for supporting and putting up with me and my Dad for helping me fall in love with not only the beautiful game, but the underdog.

#14. Can you give us a timesaver of the day?

Brush your teeth in the shower.

#15. We’re hearing that a lot. Where do you see your industry in 24 months?

Hopefully thriving, or at least improving. It would be great to see a move away from the constant clickbait surrounding football media and see more quality work – online and in print.

#16. Totally agree. Where were you 24 months ago?

Delivering pizza on the west coast of Wales (whilst studying for my Sports Science degree).

#17. Make ours a stuffed crust. Actually, please don’t. What’s an interesting fact about your company?

Christian Fuchs follows us on Twitter!

#18. Boooooom. If you could have a 24-minute Skype chat with anyone, living or dead, who would it be?

Johan Cruyff.

#19. What’s one word you’d want people to describe you with?

Perfectionist.

#20. Would you mind taking a selfie for us?

Of course.

#21. What’s your favourite Twitter handle or social media campaign?

At the moment, it would have to be Urban Goals on Twitter – a stirring memento of lost youth and nostalgic street football. On Instagram, it would have to be Le Ballon Football League – arguably the best amateur football league in the world.

#22. We won’t argue with that. What’s one quote that defines your work ethic?

“Nothing makes a person more productive than the last minute”.

#23. Spoken like a true journo. What’s been the best part of your day?

Breakfast in bed with a Golden Doodle snoring next to me.

#24. Finally, anything to plug?

Our latest and fourth issue takes inspiration from its Netflix namesake, Stranger Things, looking at the most absurd stories from the world of football. It’s available in our online store at www.boxtoboxfootball.bigcartel.com and you won’t regret it if you buy one!

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