#1. So Danny, what’s your favourite word?

Bosh, purely because I’m sitting here with Emma of 24 fingers!

#2. What gets you up in the morning?

The alarm on my iPhone or one of my little girls!

#3. What do you truly, honestly think of social media?

I think it’s great from a business point of view as it gives you an enormous audience to promote yourself to, but from a personal point of view, I think it’s a pain because it makes everyone less social with one another. Everyone’s always on their phone rather than engaging with other people.

#4. Kindles or books?

Books. 100% books. I prefer to have something in hand. I like going to a bookshop and physically picking up a book. I don’t want that to be lost.

#5. What do you think is the biggest challenge to your industry right now?

Standing out from the crowd, giving something different! We’re quite lucky; we’ve stumbled across jelly shoes, which everyone seems to be after. People love them and not many places stock them. They have been a great product to help launch Sweet Peas Kidswear and get us noticed.

#6. What did you want to be when you were growing up?

An astronaut, ha! No, kidding. I wanted to be an architect. I had a conversation with my Dad about it and he put me off… it sounded like too much hard work at the time. I wish I’d pursued it now. I have a passion for architecture and all aspects of design. I would love to build my own house one day.

#7. What led you to your current career?

I’ve always wanted to be my own boss. We actually just stumbled across this. I put the idea to my partner and we just went with it.

#8. Can you use your favourite word in a sentence?

Job done, bosh!

#9. Totes. Can you make it rhyme?

Bosh equals dosh. You can’t tell I’m from Essex, can you?

#10. What advice would you give to your younger self?

Don’t listen to other people, do what you think is best.

#11. What’s the best thing anyone’s ever done for you?

Being given my beautiful daughter, she’s the love of my life.

#12. We ❤️. Tell us, what’s been your ‘career-defining’ moment?

Definitely setting up my own business. There’s nothing more exciting than that.

#13. If you won a big award of some kind, whom would you thank?

Mum and dad, my partner and my two little girls.

#14. Can you give us a timesaver of the day?

Plan and then plan some more. It doesn’t get simpler than that.

#15. Where do you see your industry in 24 months?

Well it’s a relatively new venture for me so I’m not entirely sure to be honest! From what I know so far, it’s about always looking out for the next big thing and trusting your judgment on that. Fashion is a bit of a gut feeling. What’s great about my partner though is that we both have completely different tastes so our collections are always dynamic.

#16. Where were you 24 months ago?

I’d been working in advertising for 16 years and although I loved it, I was just yearning for change.

#17. What’s an interesting fact about your company?

We managed to go from concept to launch in just a few months; we literally came up with the idea over a cup of tea at the kitchen table.

#18. If you could have a Skype chat with anyone living or dead, who would it be?

My dad’s dad, he passed away when I was only 10 but we were very close.

#19. What’s one word you’d want people to describe you with?

Driven.

#20. Mind taking a selfie?

This lighting’s quite bad…

#21. What’s your favourite advertising campaign?

I loved @Honda’s advert where they broke a car down into its component parts.

#22. What’s one quote that defines your work ethic?

The harder you work, the luckier you’ll be.

#23. Apart from seeing us, what’s been the best part of your day?

Waking up with my partner this morning. Pretty cheesy I know!

#24. And finally, anything to plug?

@SweetPeas_Kids – use the code 24fingers and you’ll receive a 15% discount. Bosh!

The post 24 questions with Danny Groves of Sweet Peas Kids first appeared on 24 fingers.

The post 24 questions with Danny Groves of Sweet Peas Kids appeared first on 24 fingers.