social media followers - 24 fingers

How one 24 fingers 1-2-1 session boosted Glenys Chatterley’s Pinterest visitors by 172%

Scheenagh Harrington — Mon, 07 Sep 2020 13:44:43 +0000

There isn’t much that fazes Glenys Chatterley. She’s done everything from being a member of senior management at the Post Office to serial entrepreneur, running an interior design business, a catering company and is the driving force behind Effective Business Network (ebn).

As if that wasn’t enough to fill her plate, Glenys also offers uplifting and inspiring insights into how she effectively halved her body weight. She was getting good results too, with a healthy 33k monthly visitors on Pinterest.

But that didn’t prevent her from trying to improve, and so she booked a 1-2-1 Pinterest training session with 24 fingers.

In a month, those numbers skyrocketed 172% to 57.2k. “Fantastic, clear information,” Glenys Chatterley said about the Pinterest session. “It dealt with all my questions and at the end I was sent a recording of the training, the presentation and some additional tools.”

If you want to achieve three-figure growth in four weeks, book in for a free consultation today and we’ll show you how to make your social media work smarter, not harder.

The post How one 24 fingers 1-2-1 session boosted Glenys Chatterley’s Pinterest visitors by 172% first appeared on 24 fingers.

The post How one 24 fingers 1-2-1 session boosted Glenys Chatterley’s Pinterest visitors by 172% appeared first on 24 fingers.

Caveat emptor: Facebook takes legal action against firms selling fake likes and followers

Scheenagh Harrington — Thu, 09 Jul 2020 08:17:30 +0000

Caveat emptor, or let the buyer beware, so the saying goes. Never was a truer word spoken when it comes to anyone entertaining the thought of buying likes and followers on social media. By that, we don’t mean the targeteted ‘likes’ campaigns you can run across the social media platforms – we mean the dirty, fake, blackhat kind. You know the kind we’re talking ’bout.

Everyone wants to be popular, whether it’s in the real world or online, and the majority of businesses plying their trades across the social media platforms work their socks off for every follower they have without flouting regulations or bending the law. Sadly, a few unscrupulous companies and individuals choose to buy that popularity instead, and we’re happy to say Facebook is not letting that particular dog lie.

The company recently filed a lawsuit against Spain-based outfit MGP25 Cyberint Services, claiming it provided software to automatically distribute fraudulent likes and comments on Instagram.

It’s not the first time Facebook has pulled out the legal big guns. In March last year, an investigation into Devumi, which reportedly sold fake likes and followers to celebrities and social media influencers, led to a New York’s Attorney General ruling that such practices were, essentially, illegal.

While there are still plenty of sources out there willing to dabble in this murky corner of social media, we at 24 fingers would advise in the strongest possible terms to never consider buying likes and followers without running a proper campaign that’s verified through the social media platforms.

It’s the goal of every business operating on social media to reach the widest possible audience and make sales. But artificially inflating your figures isn’t the way to achieve it. Bots, whether they’re bought and paid for or not, will never engage on your page. Not only that, they’ll trash your analytics and could do irreparable harm to your business reputation.

Facebook’s decision to pursue these occasional rogue traders through the courts doesn’t just make for compelling news headlines, it also makes social media a safer, more transparent place for everyone, and that makes good business sense.

Want to build your fan base? Talk to us at 24 fingers and we’ll show you how to do it in the right way.

The post Caveat emptor: Facebook takes legal action against firms selling fake likes and followers first appeared on 24 fingers.

The post Caveat emptor: Facebook takes legal action against firms selling fake likes and followers appeared first on 24 fingers.

How to Build a Killer Fan Base

Yasmine Marden — Fri, 30 Jun 2017 12:36:28 +0000

One million. The social media milestone everyone wants to hit.

It’s a dazzling number, but, as the saying goes, “it’s not the destination, it’s the journey”. Growing your fan base on social media takes time and patience. It’s a long-term investment that will see you reaping the benefits if done right.

So, without further ado, here’s our golden list of things you can start doing TODAY to bag those loyal followers (and be on your way to hitting that seven-digit figure)….

The Root of it All

Start with the root of your business – your website! Be sure that you’ve included social connect buttons on your site (like the ones you see at the bottom right of this page). Also include buttons for connecting and subscribing to any other social platforms where you can be found, like YouTube and Pinterest.

Make it easy for visitors to share your content on their own social platforms and to give your brand an instant follow.

Spread the Word

Run ad campaigns. The beauty of Twitter and Facebook ad campaigns is that they are relatively inexpensive and can grow your business’ fan base in a very targeted, very efficient way. In these campaigns, you will define your target audience, budget, placement (i.e. desktop News Feed, mobile News Feed, right-hand column) and scheduling – when you optimise your campaign for page likes, you will be charged when your advert is served to people within your target audience who are more inclined to like your Page. It’s straightforward, and, best of all, it works.

Network

It isn’t called ‘social’ media for no reason – time to get that networking cap on and connect with others in the industry! Use free tools like hashtags to discover influencers who can help strengthen your brand’s reach. These connections can also be helpful for cross-promoting with other local businesses. Plus, social media is a very reciprocal medium, so when you promote someone else’s brand, they will almost certainly promote yours back. Take a look at the people they’re following and those who are following them… you may be surprised at the wealth of connections you might find!

Be Captivating

It might seem obvious, but create content people WANT to read and engage with. Whatever your business, content plays a pivotal role in building a fan base; strive to become a source for readers in your area of expertise, with people scrolling through your social media platforms at any given chance, simply because they are interested in what you have to say.

(Like this guy).

Personality, Personality, Personality

In the world of social media, personalisation is the best way to market. Customers share their data willingly to you, so make the most out of it by tailoring your message to your customer’s wants. Be human. Post relevant content across your platforms, and do it consistently.

There is no such thing as being too personable. With feeds refreshed every 5 seconds, the best way to stay relevant is through content that speaks at a personal level – conversation that makes your front line audience share your story with co-workers, friends and even a next-door neighbour. Create content that cuts through the noise.

Tap into Their Interests

Don’t be afraid to get sleuthy. What types of things do your audience post? Have a look.

If you can craft posts that they relate to, you are more likely to see people sharing your posts. Also, there is a good chance that the people who follow your followers are part of your target audience, too. Essentially, it is a domino effect – relatable posts leads to shareability factor, which leads to more and more people seeing your incredible content.

Get Competitive

A surefire way to engage potential followers is with a reward, and what better way to create traction than through a social media competition? Encourage people to comment on and share the post on their own platforms, and like your platforms if they haven’t already. Run the competition for a couple of days, even a couple of weeks, to ensure people get the chance to be involved. The prize you decide to give away is a small price to pay for the number of follows you will gain from this clever strategy.

Take #inspo from Cobra Beer.

Be Yourself

Cheesy, but oh-so true. What really separates run-of-the-mill social media accounts from those with thousands, millions of followers is authenticity. Whether it’s a unique expertise or a humorous tone of voice, only those who are unapologetically themselves rise to the top.

The takeaway? Don’t replicate what others are doing just because it works for them. Embrace your own way of saying things, your unique wit. Just be you, as publicly and frequently as possible, and the followers will follow.

Growing your social media fan base is something of an art, but there are a few components that will get you noticed quickly and effectively. Need help in marking your social media footprint? We’re your people.

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The post How to Build a Killer Fan Base first appeared on 24 fingers.

The post How to Build a Killer Fan Base appeared first on 24 fingers.