social media like - 24 fingers https://24fingers.co.uk Content Marketing & Creation Thu, 09 Jul 2020 08:17:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 Caveat emptor: Facebook takes legal action against firms selling fake likes and followers https://24fingers.co.uk/facebook-fake-likes-followers/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-fake-likes-followers&utm_source=rss&utm_medium=rss&utm_campaign=facebook-fake-likes-followers https://24fingers.co.uk/facebook-fake-likes-followers/#respond Thu, 09 Jul 2020 08:17:30 +0000 https://24fingers.co.uk/?p=4430 Caveat emptor, or let the buyer beware, so the saying goes. Never was a truer word spoken when it comes to anyone entertaining the thought of buying likes and followers on social media. By that, we don’t mean the targeteted ‘likes’ campaigns you can run across the social media platforms – we mean the [...]

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Caveat emptor, or let the buyer beware, so the saying goes. Never was a truer word spoken when it comes to anyone entertaining the thought of buying likes and followers on social media. By that, we don’t mean the targeteted ‘likes’ campaigns you can run across the social media platforms – we mean the dirty, fake, blackhat kind. You know the kind we’re talking ’bout.

Everyone wants to be popular, whether it’s in the real world or online, and the majority of businesses plying their trades across the social media platforms work their socks off for every follower they have without flouting regulations or bending the law. Sadly, a few unscrupulous companies and individuals choose to buy that popularity instead, and we’re happy to say Facebook is not letting that particular dog lie.

The company recently filed a lawsuit against Spain-based outfit MGP25 Cyberint Services, claiming it provided software to automatically distribute fraudulent likes and comments on Instagram. 

It’s not the first time Facebook has pulled out the legal big guns. In March last year, an investigation into Devumi, which reportedly sold fake likes and followers to celebrities and social media influencers, led to a New York’s Attorney General ruling that such practices were, essentially, illegal. 

While there are still plenty of sources out there willing to dabble in this murky corner of social media, we at 24 fingers would advise in the strongest possible terms to never consider buying likes and followers without running a proper campaign that’s verified through the social media platforms.

It’s the goal of every business operating on social media to reach the widest possible audience and make sales. But artificially inflating your figures isn’t the way to achieve it. Bots, whether they’re bought and paid for or not, will never engage on your page. Not only that, they’ll trash your analytics and could do irreparable harm to your business reputation. 

Facebook’s decision to pursue these occasional rogue traders through the courts doesn’t just make for compelling news headlines, it also makes social media a safer, more transparent place for everyone, and that makes good business sense. 

Want to build your fan base? Talk to us at 24 fingers and we’ll show you how to do it in the right way.

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]]> https://24fingers.co.uk/facebook-fake-likes-followers/feed/ 0 What’s the value of a social media like? https://24fingers.co.uk/whats-the-value-of-a-social-media-like/?utm_source=rss&utm_medium=rss&utm_campaign=whats-the-value-of-a-social-media-like&utm_source=rss&utm_medium=rss&utm_campaign=whats-the-value-of-a-social-media-like https://24fingers.co.uk/whats-the-value-of-a-social-media-like/#respond Fri, 02 Jun 2017 14:52:22 +0000 https://24fingers.co.uk/?p=2706 Time for the question on every business owner’s lips: what value is social media bringing to my business? How can I measure its worth and put a monetary value on it? Before we start playing the numbers game, time to look a little closer at the social media bottom line.  Truth is, you can no longer focus [...]

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]]> Time for the question on every business owner’s lips: what value is social media bringing to my business? How can I measure its worth and put a monetary value on it? Before we start playing the numbers game, time to look a little closer at the social media bottom line. 

Truth is, you can no longer focus on just the financial benefits. Social media marketing brings so many positives to a business, including brand awareness, positive sentiment and advocacy; put simply, it can’t be ignored for much longer.

Understanding the value of a social media like will help you make the most of it

The moment your business joins a social media community, each and every social media like, share or follower plays a significant role in how you shape your relationships with your customers. By simply listening to your customers, your social media presence can help you determine what people are looking for and create content that fulfils their needs and gains you lots of those lovely social media likes.  

It’s a win-win 

Dontcha just love it when a social media like aka follower becomes an advocate for your organisation? Such a follower takes care of your customer reviews and complaints on your behalf. They offer solutions and spread the good word. Through listening (both manually and using software) you will get ideas for new product development and also understand more about your competition’s offering too. 

The data that matters

There are various metrics which are worth understanding, e.g. website visits, page views, repeat visits, conversion rates and sales levels. What makes measuring social media activity so difficult isn’t a lack of data. It’s identifying which pieces of data matter eg customer behaviour, purchase conversions, sign-ups etc. 

Time to call the professionals in

The Alimeter Group’s Social Media ROI Cookbook  gives a good account of how daunting it is for businesses to connect a social media like to their business objectives. Lack of analytics expertise, poor tools and analytical approaches are some of the challenges businesses face. Those are the reasons why many businesses choose to hire social media marketing experts (Ed’s note: we’re free for a chat when you are).

It’s not just for your friends

Today’s social network is no longer just a place to keep in touch with friends – it’s a new way of experiencing the world. For example, news spreads faster on social media than on any news network and we’ve all seen and experienced the power of a viral post.

Here today, hair tomorrow 

To give you an idea how to make the use of social media to your advantage completely, let’s have a look at this example from luxyhair.com. This business organisation started just a few years ago by Alex and Mimi Ikonn, two young entrepreneurs who were completely broke and decided to start a hair extension company. They decided to use YouTube to show how to use their products and from nothing, they grew into a multi-million dollar company. with over three million subscribers on YouTube and 300k social media likes on Facebook. Nice work indeed.

How have they managed to achieve this? By building and engaging with their community. It’s at the very heart of every  social media like.

 

How can we help?

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