Super, smashing, great… if Jim Bowen did social media, we expect it would go a little something like that. Bully’s Special Prize if you got that in one. But while the nation’s favourite game show host clearly has a distinct voice and tone, it can be hard sometimes for a company to define theirs. And with so many words to use, and only 280 characters to do it in, how does a brand know which are the right ones to use? Time to start aiming for that social media bullseye.

To know thyself is divine

First up, you’ve got to know who you are. What are your brand values, what does your company stand for? Are you using social media to get noticed, make more sales or to educate. Perhaps all three. Whatever your values and mission, a clear sense of identity and purpose is key to creating your unique social media voice.

Authentically yours

A word of warning. Social media fans are pretty clued-up. They can smell fake at fifty paces. Don’t be scared to be the real you, even with those quirky features of yours. Quirk can take a brand out of the social media slow lane and into the spotlight. Quirk is your friend.

Consistency is key

You’ll want your fans to receive the same experience across all your collateral, both off- and online. Whether it’s website copy, social media posts or email marketing, a consistent look and feel will work wonders in cementing your authentic social media voice. Just look what it did for Jim.

Fish where the fish are

As we discussed in our Seven Wonders of Customer Service article, take some time to understand where your customers hang out as it’s going to have a big impact on how you plan your social media voice. If your fans are real Facebook friends, you’ll want to incorporate friendly, personable language. For LinkedIn, add in a touch of the corporate speak (the more 80’s the better) and those avo emojis are going to get you big wins with the cool kids of Instagram. Time to release your inner Delia.