Time to unleash our inner Septic Peg and take a look at what the New Year has in store for social media and what that means for your business strategy (and success).

You probably already have questions: Will video still be a thing? Has influencer marketing finally had its day? Will we all be eaten alive by AI?

Nobody can predict the future for certain but we have used our insights and expertise to put together a list that can help your social media strategy.

So, from all of us to all of you: here are 10 social media trends 2025 has in store.

Keep it personal on social media

We know small business owners are amazing at juggling many hats while staying chill. In 2025, creating personal connections among your target audience will be key to your social media marketing success.

That could be something simple, like using social media polls to build communities, or crafting a kick-ass email blast that gets your customers talking on their social media channels.

Use our 24 fingers and endless supply of inspo to take your social media content strategy to the next level by booking your complimentary Growth Strategy session.

Comment on those social media comments

Social media users can be an unpredictable bunch but they all have one thing in common: opinions. Lots and lots of opinions that can do a lot more than massage your ego or do your head in.

Comments on your social media posts aren’t just a way to see if you’re doing something right or wrong. They’re also a way to engage directly with your customers for free. We expect to see more brands using customer comments like this to develop their products and services even further.

Start social listening

We love a good gossip at 24 fingers towers but we’re also big fans of social listening.

You might have heard it called social media listening, and involves analysing online conversations among your target audience about your brand.

Think of it as the chat the next day about what happened when your sister’s mate’s cousin went out out.

It’s set to be even more popular this year among social media marketers and business owners; tailoring their content marketing depending on consumer opinions (told ya).

Social media platforms = your new search engine

Move over Google, there’s a new search engine in town and it’s…

social media.

Yup, consumers have realised they can get all sorts of goodies, from reviews to real-time brand updates by nosing around their fave social media platforms.

Research says 24% of consumers use social media to answer queries, with Gen Z leading the way with 46%. If you’re not already doing it, start packing your posts with lots of info in 2025.

Video still roolz on social media, OK?

Many of us have faces for radio (not you, you’re gorgeous) but in 2025, even the most camera-shy biz owner will improve their social media presence by posting videos.

It doesn’t matter if it’s short-form content or a long-form video. A five-second Instagram reel or a 30-minute YouTube tutorial: social media video content equals good value for your business.

If you want to do more than use your smartphone, there are lots of software solutions out there that can help you embrace your inner Steven Spielberg, too.

Talk to us if you want a helping hand with your content creation strategy before pressing the record button.

Building authentic connections  

Mentioning long and short-form video brings us neatly to another major social media trend for 2025: authenticity.

Generating high-quality content shouldn’t mean losing your brand’s voice. Instead, focus on making a genuine connection with customers by posting authentic content on your social platforms and watch those engaged communities respond.

All hail user-generated content on social media

Does anyone know anyone who hasn’t looked at the customer reviews before buying anything online? Is there anyone left who has never left an online review?

It’s a fair assumption that both groups are shrinking, which is good news for small businesses like yours. PS Have a butcher’s at our reviews while you’re at it. Pretty proud.

Testimonials and reviews come under the umbrella of user generated content, a crucial part of your social and digital marketing. Posting and sharing customer feedback across your social media platforms can do amazing things for your brand equity.

Combine it with a short form video and you’ve got a powerful tool for your social media marketing strategy.

Social media and AI, ai, ay…

There is no escaping this technology. AI has already made its presence felt, for good or ill, in many areas of business, from identifying social media trends and content creation to social media marketing management and analytics.

In 2025, more businesses, including solopreneurs and small businesses, are expected to use AI systems to improve efficiency and enhance their marketing, including on social media.

If you’re suspicious, sceptical or totally stumped by AI and how it can help your marketing strategy, book a complimentary AI Strategy Session with us. We’re 100% human and know our stuff.

Use social media influencers

Social media platforms come in for a lot of criticism (some of it justified), but one thing it does very well is help businesses create niche communities.

Social media marketers know that Facebook groups and Instagram communities are among the best social platforms to have meaningful conversations with customers, build brand recall and create deeper connections.

And you don’t have to do it alone.

Teaming up with influencers, who are either on your doorstep or further afield, to produce content can be rocketfuel for your social media marketing strategy.

Not sure where to start? Use analytics and social listening to identify media trends, track down micro influencers (people who have between 10k – 100k followers) and invite them to be part of your content marketing across social platforms.

Even the simplest short-form video could be an influencer marketing winner.

Get creative on social media

That brings us to the last in our 10 top social media trends for 2025: when it comes to content creation, don’t just think out of the box, chuck it in the bin.

This year, creativity is set to be one of the biggest social media trends, so it’s worth including it as part of your social media marketing strategy. Sounds obvious but as well as authenticity, personalisation and value for money, social media users are looking for something original, something shareable.

Getting creative on social media could mean using AI generated content for the first time, trying your hand at short-form video or joining forces with an influencer you admire.

Time to book your Growth Strategy Session

Whichever social media channel is your bag, we can help you get the most out of each and every one: from identifying social media trends to maximising user generated content. Send us a message at hello@24fingers.co.uk, call 01277 523650 or book your free Growth Strategy Session to learn how.

It’s been a busy year for everyone at 24 fingers towers – topped off by our Emma’s recent Enterprise Nation award, of course. Gonna be dining out on that one for a full 12 months, let us tell ya ;). As with all things digital though, we look forward, and et voila, here’s all the 2025 SEO trends that you’ll need to know this year.

From the brain-busting possibilities of AI to zero-click searches: we’ll dig into what they mean and explain how they could give your small business a boost in the coming 12 months.

So, top up that mug of something virtuous, pull up a comfy chair and maybe take a few notes, as we flag up nine SEO trends that 2025 will have to offer.

AI and marketing

Chuck a stone in any direction and it will hit an SEO expert muttering about artificial intelligence. No, they don’t mean Prince Andrew: they’re all going bananas about AI.

Loads of businesses have already embraced AI tools in one form or another to boost organic traffic to their sites, and they are set to be one of the key trends for 2025.

AI can be used as part of your digital marketing strategy in a variety of ways: from voice search optimisation tools to video marketing and really digging into the human insight from customers to help you tailor your offerings.

So basically, if you’re not using AI to support your business, we’d highly advise that you start considering it, pronto. You’ll never look back. PS need a helping hand? Time to book your free AI strategy session with yours truly.

Keep search engines happy: update your content

Trying to stay up to date with the algorithm Jones’ can feel like a full-time job. But one way you can feed the search engines’ beast without driving yourself crazy is to regularly update your content.

That doesn’t mean writing 4,000-word blogs every week or posting a million memes a day onto social media to boost your SEO efforts. Far from it.

Refreshing older content to ensure the SEO keywords are up to scratch takes a fraction of the time and, as far as search engines are concerned, will do just as good a job.

Links are as important as ever

If including links isn’t on your list of SEO trends for 2025, you might need a new list.

Relevant and diverse backlinks are just as important to Google rankings as ever. Make sure they’re all working, otherwise you’ll tumble down the list and all that digital marketing sweat will be for naught.

Don’t forget to EEAT

This stands for experience, expertise, authoritativeness and trustworthiness and, in a nutshell, it’s how Google’s human reviewers (yep, they really have them), determine the quality of content in search results.

EEAT relies on accurate, reliable and relevant content. The more you can demonstrate your expertise and experience in your business field, the more likely you are to be considered an authority by Google’s search results elves.

Trust us, as one of the top SEO trends for 2025, EEAT is a good thing.

Localisation of SEO

When it comes to building a business via organic traffic, it’s best to start with the customers on your doorstep and local SEO will remain one of this year’s major trends.

A good local SEO strategy should include having detailed descriptions on each business page, and photos and visuals that are optimised for the local area’s search.

Don’t forget up-to-date hours and real-time info synchronised with Google Business Profile or Bing Places, as well as those all-important customer reviews and ratings.

Baffled? Don’t be. Book in your complimentary Growth Strategy session and we’ll walk you through it all, step by step in a language you understand.

All SEO Is Mobile SEO

There is barely a human alive that doesn’t own a smartphone and potentially millions of them want to buy lots of stuff.

Optimising your content for mobiles will help put your business in front of those eyeballs in 2025. What does that mean in plain English? When it comes to meeting search intent, quite a lot.

Get the most out of your keyword research by getting your main ones in the title, meta description, first sentence and several subheadings, as well as your Alt-text.

Make sure your tags are all present and correct, and that your content is scannable, and it will stop even the most tuned-out smartphone user in their scrolling tracks.

Go long for great search results

The debate about whether AI-generated content is a good or bad thing will rage for a while yet but we will say this: for the longer form, human written content is better.

Search engines EEAT up (ha ha – see what we did there?) many things, but they really love authenticity aka that something special (you) talking about what you do best.

Longer-form, original, relevant content that is sprinkled with short and long-tail keywords is a brilliant way to demonstrate this and boost your search rankings.

It’s also a gift that keeps on giving: whether it’s a video or a blog post, it can be cut down and reused as posts for social media platforms. As trends for 2025 go, this one’s an SEO winner.

Boost your social media presence

Speaking of all things social media, user behaviour suggests it’s becoming a competitor to Google search results. What could that mean for you in 2025?

Social media platforms might do more for your business than just be a place to post quality content. They are excellent for creating communities and gathering user-generated content such as reviews.

They’re also a superb testing ground and can offer pathways to potential new audiences. The trick is to know the platforms inside out: who uses them, when are they more likely to post and what pushes their buttons?

Combine this with a cracking SEO strategy and 2025 will be looking smokin’ hot.

Zero-click searches

Every minute of every day, millions of user queries are typed into Google (other search engines are available). How many of them do you think directly answer the question being asked?

Not as many as you’d think, but zero click searches are set to be one of this year’s key trends in the SEO landscape.

Zero click searches aim to give the target audience all the information they’re looking for and a bit more. They serve up not just the answer to their question but also a knowledge panel and a ‘people also ask’ – PPA list too.

Now, if you’re the business being searched for then happy days – your brand may stand out from the SERP crowd.

But, and it’s a big one, zero click searches can also prevent users clicking on your website, and can make you question the effectiveness of your SEO keywords.

If you’re wondering what any of that means, we can help. Our expert team will sidestep the jargon and explain the solutions in a friendly, easy-to-understand way.

Time to book your 2025 Growth Strategy session

Whichever your marketing strategy, we can help you ensure SEO success: from using AI to boosting your user generated content.

Send us a message at hello@24fingers.co.uk, call 01277 523650 or book a free Growth Strategy session to learn how.

The Christmas and New Year holidays are strange. It’s so easy to lose track of time (apart from the day we return, triumphant and half a stone heavier, to the office), and there are never enough biscuits.

Millions of us turn to the web at this most wonderful time of the year, scrolling through sales bargains and deciding where we’d like to go on holiday in 2024.

It’s at this point we should all take a moment to remember Larry Page and Sergey Brin. No, they’re not members of a Seventies rock band, former football stars, or ex-EastEnders.

They are the founders of Google: the company behind the world’s most used search engine, which responds to more than 8.5 billion requests worldwide. Every. Single. Day.

The curtain may be coming down on 2023, but there’s still enough time to look at what we all googled during the past 12 months (Emma: shoes, Anne: holidays, Scheenagh: chocolate), and review 25 years of Google search.

Ready? Let’s go.

What did we search for in 2023?

Humans are a curious bunch and the internet puts a lot of information at our fingertips. In the UK alone, more than 94% of us turn to Google for answers to our most burning questions.

Let’s take a look at the top search trends across several different categories and find out what the general public was itching to find out. It could be rocket fuel for your business.

News: bad boys dominate

If you’re looking for diversity and inclusion in the 2023 search results, spoiler alert: you’re not going to find it. Male figures dominate almost every list, particularly sport and news.

When it came to the latter, the top four names (Huw Edwards, Phillip Schofield, Russell Brand and Andrew Tate) all hit the UK headlines for, shall we say, less-than-positive reasons.

In contrast, the bottom six included Tommy Fury, Harry Kane, Gary Lineker and David Beckham, some of the UK’s biggest sports stars. Marvel actor Jeremy Renner, who was hurt in a snowplough accident (only in America), came in at number 10.

The sole woman to make the top 10 was model and activist Mama Cax, who died in 2019. She popped up thanks to Google creating a Doodle for her in February 2023 as part of Black History Month.

Sport and athletes

Male sport stars and athletes took the lead in 2023 UK-based Google searches, with footballer Lauren James the only female figure, coming in at ninth place.

Tommy Fury and Harry Kane popped up again, alongside Carlos Alcaraz, Declan Rice and Jake Paul, reflecting the breadth of sports people searched for online, from boxing to football and tennis.

International stars Kylian Mbappe, Moisés Caicedo, Luis Diaz and Damar Hamlin (the US NFL player who had a heart attack in the middle of a game) rounded out the top 10.

On the small screen…

Happily, there’s a lot more diversity and inclusion on display in the top 10 search results covering TV shows.

The final series of Sally Wainwright’s drama Happy Valley came top, with Sarah Lancashire and James Norton beating off stiff competition from global smash hit The Last of Us. (Sorry Pedro Pascal).

Creepy drama The Rig, as well as Ginny and Georgia, Top Boy and The Long Shadow followed, while The Sixth Commandment, Daisy Jones and the Six, Idris Elba’s dishy detective Luther and the mind-bending Black Mirror completed the top 10.

…and the silver one

You could be forgiven for thinking a Google search list for 2023 would only have two films. Sure enough, Oppenheimer and Barbie top the ranking in first and second place, respectively.

Yet 2023 saw UK movie lovers search for plenty of kick-ass films. Also among the top 10 are Guardians of the Galaxy, Everything Everywhere All at Once, The Menu, and Martin Scorsese’s Killers of the Flower Moon.

Keanu Reeves’ John Wick 4, the bonkers Cocaine Bear, Bank of Dave and Creed 3 proved UK audiences weren’t completely dazzled by the Barbieheimer phenom, and actually craved a bit of variety (we’re looking at you, Marvel and DC).

In Memoriam

Awards show social media audiences may flip out if someone famous is missing from any list of recently departed stars, but Google’s UK search results were intriguing.

Presumably compiled before the death of Shane McGowan (see what we mean? There’s always someone left off), Friends star Matthew Perry, rock legend Tina Turner and the inimitable Sinead O’Connor took the top three places.

Much-loved star Paul O’Grady, as well as Ken Block and Bobby Charlton, follow, while disgraced celebrity Rolf Harris, S Club’s Paul Cattermole, Michael Gambon and Lisa Marie Presley complete the top 10.

Musicians

Veteran singer songwriter Cat Stevens (also known as Yusuf Islam) makes a surprise appearance at number six in Google’s run-down of music-themed searches from 2023.

The top five are Sam Smith, Arctic Monkeys, Lil Tay, King of TikTok Lewis Capaldi and Shania Twain.

Following Cat are fellow veteran Lionel Richie, S Club 7, Eurovision heroine Mae Muller and the woman who bends national economies to her will: Taylor Swift.

Sports events

We love our sport in the UK and 2023 was a bumper year for people obsessed with balls of all sizes and shapes.

Surprisingly for a year in which both the Men’s and Women’s World Cups of football took place, neither made it to the top search spot. That fell to the Rugby World Cup, though the women’s footie tournament came second.

In third place came The Ashes. We’re still figuring out the rules of cricket at 24 fingers, but we like the fact it’s the only sport that stops for tea and cake.

Football dominated the bottom half of the top 10, with the Men’s World Cup, FA Cup, Champions League, Euro Qualifiers and Carabao Cup.

Golf made it to ninth place with the epic 2023 Ryder Cup win for Europe against the US.

How to…

This is arguably the most interesting category, as it offers a real insight into what UK searchers were up to. If the first two questions are anything to go by, watching the telly was a major preoccupation.

How to watch the Champions League final and how to watch Jake Paul vs Tommy Fury? Came in at places one and two. People looking for ways to watch The Last of Us in the UK, and watch KSI vs Fury reached number six and 10, respectively.

How to turn off emergency alerts came in at number three, while four and five were How to get My AI on Snapchat and how to get rid of Snapchat AI? Go figure.

UK searchers also wanted to know how to prevent bed bugs (eiuw) and how to breed a Shugabush. We see all you My Singing Monsters players…

For business owners (or disgruntled lovers), the eighth-most searched for question in the UK could be of genuine interest. It was: How to block someone on TikTok?

…and when

The final category in the breakdown of what UK internet users searched for in 2023 is another mixed bag. Topping the list was the question: when is the Coronation?, followed by the equally important When does Love Island start?

Tommy Fury’s bouts against Jake Paul and KSI took up places three and five, with a query about the dates for Eid al-Adha in between.

UK searchers also asked Goole about the date for the Coronation concert, and when Queen Elizabeth II died. The final three queries in the top 10 were ‘when was Israel created?’, ‘when are the train strikes?’, and ‘when do England ladies play next?’.

So, that’s a run-down of 2023 in search. But has what we have searched for changed much since Google’s massive engine was created? Let’s take a look.

A mine of search information

In the 25 years since the verb ‘to google’ was born, unimaginable amounts of data have been generated. Information that goes beyond even the most inventive marketer’s wildest dreams.

Google has used some of it to put together a trends time capsule, revealing what the world has been curious about (and obsessed with, if we’re completely honest) across several categories.

They include the usual stuff, such as video games and TV shows, but also take in more niche searches for dog breeds and sauces.

From Solitaire to sauce

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Looking at the top spot for card games, from 1999 to 2003, Pokemon was king of the castle, before poker had a 10-year run from 2004.

Yet from 2014 onwards, we’ve all become Billy No Mates, as Solitaire has held the top spot. What does that tell businesses and marketers about the behaviour of potential buyers in that particular field?

The sauces category is another good one. How many condiments can you think of right now? Four, five, maybe six at a push?

Would it surprise you to know that one sauce has held the top spot as the most-searched flavour on Google since 2004?

You would be correct to assume it is tomato but imagine the competition going on for the rest of the top 10. It’s the foodie equivalent of nine cats fighting in a bag…

Spellbinding screens

As you might expect, the number one place for the movies category reflects the big blockbusters of the year, from watching Daniel Radcliffe grow chest hairs in Harry Potter and Lord of the Rings, to Twilight – be still Scheenagh’s beating heart.

But during the 2010s, Marvel-based superhero films dominated the top spot, before Frozen II hit cinemas in 2020. It just goes to show that a quality product will buck a solid trend and drive consumer engagement.

The TV shows category also reflects the robustness of consumer demand, with Game of Thrones topping the list for years, while The Simpsons remains the most-searched television series over the past 25 years. Cowabunga man.

Delivering for business

So, what does all this information essentially mean? Give your customers quality and consistency, and they will keep coming back for more.

There have been a lot of fancy schmancy things said about Google’s performance in its first 25 years. The simple fact is, it has kicked arse – with bells on.

We can’t wait to see what it’s got in store for the next 25, particularly how changes such as AI will affect (and help) UK business owners.

If you want to get the most out of Google’s technology to grow your business, talk to us. We’re fast, friendly and big fans of crunching those numbers.

Life at 24 fingers towers moves fast, and that’s how we like it. December is no different, but the Christmas holidays give us, and everyone else in the business community, a bit of a breather. 

As we stand on the brink of a new year – a glass of Prosecco in one hand and a half-eaten mince pie in the other – what better time to look back at 2023 on TikTok? 

UK users spent more time on the social media platform than any other country in the world this year. If you’re still unsure about TikTok, talk to us and we’ll get you started. 

But which videos went viral? What trends did everyone embrace, both here in the UK and around the globe, and which content creators became social media sensations? 

Pour a glass of something bubbly, pull up a chair and find out as we look back at 2023 on TikTok.  

(Em)powering small businesses

All the social media platforms have their bits that drive us all mad, but we reckon there’s a lot TikTok gets right. 

In 2023, its hashtags #SMB, #SmallBusiness and #TikTokShop helped put a rocket under hundreds of UK-based businesses, covering every sector you can think of. 

Trust demi-diabetic Scheenagh to pick @sosweetshopuk as one of her faves from this year. She’s got good taste: it has more than 924,700 followers and has racked up 14.3 million likes. 

Proving she’s got an eagle eye for ones to watch, Emma plumped for @lovendu. They make planners for mental health and self-empowerment, and have over 101,000 followers and 1.2 million likes. 

You may be thinking “ah, but it will never happen to me”. Trust us – TikTok’s hashtags can pay off. If you want proof of how they can push a small business into the global spotlight, watch this:

@lazy_butt_club Were gonna be in the NYT?! Like whaaaaat?! #smallbusiness #retro #80s #90sthrowback #dadsoftiktok ♬ original sound – LAZY BUTT CLUB

Education, education, education

“The great aim of education is not knowledge but action” said philosopher Herbert Spencer. Not only did he rock some kick-ass sideburns, we think he would have loved TikTok. 

In 2023, #BookTok made reading cool again (though Anne swears it never went out of style), while #ArtTok lifted the lid on all things… um… art. 

What both hashtags did was bring them to the widest possible audience. In August, the winners of the first-ever TikTok Book Awards UK and Ireland, as voted for by the #BookTok community, were announced. 

#BookTok is not to be sniffed at. The community has racked up 167 billion views, is driving record book sales, supporting independent book shops and launching careers of up-and-coming or previously underrepresented authors and genres.

#ArtTok is set to go the same way. Creators from across the country flocked to the platform in 2023, and gave Instagram a real run for its money. FWIW, we recommend posting on both. 

But there’s more to learning on TikTok than books and art. Want to learn the basics of British Sign Language? Then @hipster_sunshine, with their 170,000 followers and 5.4 million likes is for you. 

Alternatively, learn more about science with @big.manny1, who has 1.7 million followers, racking up 27.6 million likes (including us). 

If your business involves specialist knowledge, or offers a service that helps people, share it on TikTok. You won’t regret it. 

Fool-proof food

Millions of people love cat videos. Millions of people love music clips. At 24 fingers, we are fans of food. We (almost) don’t care what nosh it is – film it, put it on TikTok and we will drool all over it. 

This year was a bumper one for UK food influencers on TikTok. Movers and shakers in 2023 include the lovely @nannabea, who has 1.7 million followers and whose epic Yorkshire puddings no doubt added to her 51.5 million likes. 

Emma went in search of cooking hacks and ended up with culinary whiplash (she’s 100% fine), thanks to @ollie_eats, who has over 498,600 followers and 13.5 million likes.

Anne went all continental on us this year and spent a lot of time in the company of Italy’s @chefmaxmariola. After clapping eyes on his tasty tutorials, we can’t blame her… 

If you’re in the business of creating delicious dishes, and you haven’t showcased them on TikTok, make 2024 the year that changes. If you’re not sure where to start, talk to us. 

Viral videos we loved

If there is one thing social media, and TikTok in particular, does very well, it’s providing a constant stream of entertaining content that keeps us glued to our screens. 

In 2023, there were so many creators who made us laugh, cry and think just a little more deeply, it was hard to pick just a few. But we managed it. 

Who would have thought a video, shot in a muddy, foggy field would be so captivating? We and 111 million (and counting) others could not take our eyes off @seanthesheepman’s speedy sheepdog. 

@seanthesheepman Kate #fyp #fypシ #foryou #bordercollie #amazing #viral #trending #tiktok #beautiful ♬ original sound – Sean the sheepman

We lost hours in the 24 fingers office to the @guinnessworldrecords page, even if it was to wince at the limbo skater, which has racked up an impressive 199.5 million likes. 

@guinnessworldrecords Fastest time to limbo skate under ten bars ⏱️ 1.69 secs by Shrishti Sharma 🇮🇳 Shristi is proud to be a Guinness World Records title holder as it gives her the platform to bring attention to ‘Save the Girl Child’, a charity close to her heart which seeks to fight for gender equality in infant females. #rollerskating #rollerskate #guinnessworldrecords ♬ original sound – Guinness World Records

If you’ve ever wanted to know what a well-groomed pooch looks like, join 5.7 million followers and head over to @carlcunard. More than 172.6 million people have watched that fluffy tail pop out of those trousers… #suchagoodboy 

@carlcunard Weekend ready 👱🏼‍♂️✌🏼🦁What’s everyone up to? #fyp #mensfashion #dogsoftiktok ♬ Made You Look – Meghan Trainor

More than just entertainment…  

TikTok in 2023 has been brilliant for business, but it’s also been amazing for advocates. 

Creators have worked hard all year to bring the causes they care about to our attention, and for many it has paid off in style. 

One of Emma’s faves is Toby Addison, or @blindtobes, who has 284,500 followers and gained 15 million likes for his posts about living with blindness. 

We’ve all been alternately inspired and left sobbing by posts from @tyreeceinheels. The Queen of SLAYification has one million followers and racked up 45.7 million likes – and we are here for it. 

As a chunky lady, Scheenagh has been shouting all year about influencer @rosiebreenx. She has 585,300 followers and 12.1 million likes, and her posts about mid-sized fashion put a smile on all our faces. 

The 24 fingers’ jury is in: if you have a message that needs a wide audience, TikTok is one of the most innovative platforms to help spread it. 

Going live and aiming high 

At 24 fingers, we work hard for our clients, but we also make sure that we play hard too. In 2023, there were lots of ways for everyone to let off some steam, and TikTok got in on the fun too. 

Live events covered on the platform included Eurovision (Mae Muller was robbed), and Glastonbury, as well as charity extravaganzas Children in Need and Comic Relief. 

#BookTok made its presence felt with The Hay Festival racking up 38,300 followers and one million likes. 

We know all too well that 2023 was a World Cup year, so it’s no surprise the England Women’s football team, @england, ended up with 7.7 million followers and more than 125 million likes. 

Whatever your business is up to in 2024, make sure to advertise, document and analyse it on TikTok. Not sure how to get the best out of the platform? Let us guide you. 

TikTok’s music makers 

Emma is always down with the kids, and she was front and centre when the Glastonbury crowd lifted up a struggling @lewiscapaldi. 

The emotional video added to his 8.4 million followers and swelled his likes to 181.9 million. 

@lewiscapaldi♬ original sound – Lewis Capaldi

Mick Jagger and The Rolling Stones may have been around since god was a boy, but it seems you can teach old dogs new tricks. 

The veteran band and their lead singer joined TikTok at the start of 2023, gathering more than one million followers and 8.5 million likes between them. 

If Mick ever wants a quick 24 fingers TikTok tutorial, let us know and he can teach Anne how to boogie. 

Meanwhile, Emma was hooked on everything from @annemarie, happily adding to her 7.9 million followers and 108 million likes. 

Rising stars on TikTok

There’s an argument for popping Mr Jagger in this section, given he is a relative TikTok newbie, but Anne wisely pointed out that he’s older than some trees, so sorry Mick, you didn’t make the cut. 

One who does is the model, influencer and all-round amazeballs person Fats Timbo, AKA @fatstimbo. This talented woman has racked up 2.9 million followers and more than 51 million likes for her insightful, authentic videos. We love her. 

On a different plane altogether is @2girls1bottl3. Better known as Mixie and Munchie, this silent, hilarious duo have amassed a near-cult following by having a drink in all sorts of places. Their oddly addictive videos have attracted 813,400 followers and 15.9 million likes. 

Two more women who made a splash on TikTok in 2023 are @brookieandjessie. They’ve racked up 3.7 million followers and 164.2 million likes with clips of them dancing to everything from Barry Manilow to Abrina (ask the kids). 

These creators are proof that authentic content, no matter how niche, will find an audience on TikTok 

The best of the rest

Which brings us neatly to our final category, which features one of Anne’s absolute faves: girl dinners. 

The #girldinner hashtag has attracted a truly staggering 2.8 billion views, and is packed with fun, silly and sometimes downright outrageous videos of women telling us what they eat. 

As an example of a trend that does what it says on the tin, they don’t come much better. Solid choice Anne. 

Next up is a hashtag that had Scheenagh alternately baffled and amused for weeks: #romanempire. Make of that one what you will, but it’s had three billion views. 

Emma chose one of the most influential hashtags of the year (no, not #wesanderson, or #redflag, #greenflag or #beigeflag). She went with #datebark, a weird combo of chocolate, peanut butter and dates that has amassed 28.4 million views.

So, there you have it – the trends and hashtags that made 2023 one to remember on TikTok. If you’re curious about what else is in store for social media in 2024 could have in store, check out our blog. 

PS if you want using TikTok to be your New Year’s resolution, we’ll make sure you keep it. Guaranteed.

We’ve previously highlighted how Pinterest can be seen as a bit of a hobbyist indulgence. Don’t be fooled by that slightly soft reputation: the Pinterest Predicts annual trend forecast is better than Mystic Meg for being right on the money. 

Now is the chance to find out whether your business can capitalise on one or more of its forecasts, as we cast an expert eye over the top trends Pinterest believes will be big in 2024. 

Karate Kids

In the 1980s, every child and their pyjamas wanted to be Ralph Macchio (even though he was about 34). In 2024, the Gen Zers will be looking at a range of combat sports to provide down time, stress relief and a sense of empowerment. 

Our top search term: ‘kickboxing aesthetic’, up an impressive 265%. 

Bonkers for Badminton 

Sticking with the sports theme is Pinterest’s prediction that Millennial and Gen Z consumers will go all-out for badminton. Whether anyone can say ‘shuttlecock’ without smirking remains to be seen. 

Our top search term: ‘badminton bag’, at +105%. 

Booming beauty care

Go booooomers. They will be lining up alongside Gen Zers to snap up all things body care in 2024. If your business offers beauty products aimed at anywhere from the neck down, these are your people. 

Our top search term: ‘body skincare routine’ – up a jaw-dropping 1,025%.

True blue

Another Pinterest trend to watch out for in 2024: the return of blue beauty products, driven by demand from Gen Z and Millennials. From faces to fingertips: the bolder the better. 

Our top search term: ‘fun blue nails’ – up a nifty 260%.

Shining silver

From blue hues we slip to cool chrome: silver metal shades will be everywhere next year, especially among Gen Z and Millennials. Expect some spacey, sci-fi chic, from nail art to interior design as metal goes mainstream. 

Our top search term: ‘nail art metallic’, up a hefty 295%.

Grab Grandad’s cardie 

The past will be another source of inspo to Gen Zers and Boomers in 2024 as they take what Pinterest dubs ‘grandpa core’ and run with it. Thankfully, there’s not a flat cap and heated big slipper in sight: rather chic cardigans, customised clothing and retro streetwear. 

Our top search term: ‘customised denim jacket’ up a sprightly 355%. 

Taking a bow 

You won’t need to keep your eyes peeled for this 2024 fashion trend, because Pinterest reckons bows will be everywhere. From teeny-tiny ones on shoes to bigger ones for clothing and hair, creators are going to have their hands full with this one. 

Our top search term: ‘bow outfit’ +190%.  

Big, bouncy and bold 

Anyone who remembers the 1980s may feel as if they’re having flashbacks in 2024, but panic not. It will just be Millennials and Gen Z indulging their passions for larger-than-life hair and jewellery. 

Our top search term: ‘big bun’ swelling by 230%. 

Kitchen party, anyone?

We’re huge fans of recycling and upcycling at 24 fingers. Next year Gen Xers and Boomers will be driving the trend for kitsch kitchens, packed with vintage appliances and thrifted accessories. Bold splashes of colour will be everywhere. 

Our top search term: ‘eccentric kitchen’, +160%.

Cafe, home style

Baristas are going to be weeping into their aprons next year, thanks to Boomers and Gen X deciding to do coffee for themselves. The interior vibe will aim to recreate everything the coffee shop offers (except the crowds).

Our top search term: ‘coffee bar styling’  up a mouthwatering 1,125%. 

Fantastic food fusions 

What happens if you put a pizza and a pie together? Apart from raging indigestion and an expanding waistline, Pinterest reckons these sorts of mash-ups will be the go-to food fad for Gen X and Boomers. Pass the hot sauce… 

Our top search term: ‘cheeseburger tacos’ up a gut-busting 255%. 

One person’s trash… 

Boomers and Gen X consumers will be driving another important trend for 2024, according to Pinterest: upcycling. It will cover everything you can think of, from clothing to furniture and even food. (We never leave a biscuit behind…) 

Our top search term: ‘small scrap wood projects DIY’ up a mega 1,220%.

When Dracula Met Billy the Kid

Yep, Western goth will be a design thing in 2024, thanks to Gen Z and Boomers. Pinterest predicts lots of moody interiors, based on a dark colour palette and fringes. We’ll believe that one when we see it. 

Our top search term: ‘Western bedding ideas’ +310%. 

It’s jazz, but not as we know it 

Millennials and Gen Z will be driving another fashion and interiors trend in 2024: vintage jazz. They’ll be freestyling fashion and interiors based on the sound. If jazz is your bag, you’ll be the coolest cat in town. Nice.

Our top search term: ‘jazz aesthetic clothing’ up a bebopping 180%. 

Lolly from jelly

Definitely one of the odder predictions from Pinterest’s report: the jelly aesthetic is going to be big in 2024, particularly among Gen Z and Millennials. Think everything from couture and interiors to hair and beauty. 

Our top search term: ‘jellyfish haircut’ up a whopping 615%. 

Totally tropical 

If cowboy goth, jazz and jelly don’t float your boat (or fall into your business niche), keep an eye on the Boomers and Gen Zers. They will be seeking food, interiors and fashion inspo from all things tropical: expect lots of hot colours and hibiscus. 

Our top search term: ‘tropical chic decor’ up by a scorching 110%. 

Money makeover 

If you’re a ceramicist or potter, this one’s for you: demand for customised piggy banks and bank cards from Gen Z and Millennials is set to skyrocket next year. Think stickers with lots of personality. 

Our top search term: ‘credit card stickers’ +140%. 

Going off-road…

Everyone loves getting away from it all, and for Boomers and Gen X, 2024 will be the year they load up their cars and head off into the great outdoors. Campfire singalong and a sausage-onna-stick, anyone? 

Our top search term: ‘overland gear’ up 110%. 

…and taking it slow 

While Boomers and Gen X are yomping in the wild, holidays for Gen Z and Millennials in 2024 will be very different. They want to take their feet off the gas and put them up somewhere they can snooze. Amen to that. 

Our top search term: ‘ASMR sleep’ up an intriguing 165%. 

Stylish fish and trendy turtles

If you are in the aquaculture business, 2024 is going to be your year, according to Pinterest. Gen Xers and Millennials are set to become aquarium adepts, with over-the-top designs a big trend. We can’t wait to see the boards for this one… 

Our top search term: ‘fish tank themes ideas’ bubbling up by 410%. 

Marking kids’ every moment 

Brace yourselves for a heart-bursting 2024 as parents celebrate pretty much everything their offspring achieve, from their first tooth to moving up to ‘big school’. If you’re in the celebration cupcakes biz, or sentimental keepsakes, this trend’s for you. 

Our top search term: ‘potty training rewards ideas’  + 100%. 

Wild and wonderful weddings 

It’s not just fashion and interiors that will be getting a vintage overhaul in 2024. Boomers and Millennials will mine the 1970s (gawd help us) for their wedding inspo. Time to get groovy, all you wedding-adjacent businesses. 

Our top search term: ‘groovy wedding’ +170%. 

Chitty chitty chat chat 

Forget a shy and retiring 2024 if you’re a Gen Z or Millennial. They are going to be the main drivers of a trend to forge deeper connections and find new conversation starters. The big question is: will any topic be off the table? 

Our top search term: ‘hot seat questions’ up a squirmy 825%. 

So, there you have it. A whistle-stop run-down of what Pinterest predicts will be big for 2024. 

Whether you want to jump on these trends, or start one of your own, 24 fingers can help with your Pinterest strategy for small businesses. Talk to us and get goodies all year round.

Much like the people who claim they’ve got all their presents bought and wrapped by the end of September, some businesses begin their Christmas marketing strategy in mid-October.

There’s a lot to be said for laying the groundwork for a long and ho-ho-hopefully profitable festive season.

But we get it: you’ve been busy sorting out Halloween, Black Friday and Cyber Monday, and Christmas has kinda crept up on you.

Fear not, there is still time to launch your festive marketing strategy. If you’re struggling to come up with Christmas marketing ideas that will enhance your brand, encourage customers and boost your bottom line, we’ve got your back.

Here are our top 10 last minute marketing ideas for Christmas.

1 Make your website look festive

The Christmas holidays are a great opportunity to freshen up your website and entice more visitors to come and buy gifts.

That said, nothing screams ‘Grinch’ more than a website with a measly bit of holly lobbed onto a landing page. As Noddy Holder says so well, “IT’S CHRIIIIIISSSSTTTMAAAAAASSSS”.

Cheers Nodders. But you don’t have to shed your brand identity completely to have a successful Christmas campaign.

You can either opt for a few, carefully positioned traditional graphics to show your target audience you’re getting into the holiday season spirit. Or you can go full-bore winter wonderland, with specifically designed Christmas landing pages and cover photo on your social media profiles.

Keep the customer experience and your brand values front of mind when putting together your holiday marketing and you won’t go far wrong.

2 Email your Christmas marketing campaign

We are big fans of email marketing here at 24 fingers. It’s one of the quickest and easiest ways to reach your trusted audience base and, if done well, can feel like a personalised invitation. Who can resist that?

Pack your festive newsletter with goodies, balancing your range of Christmas-themed products with discount codes for loyal customers and the deadlines by which they need to order their perfect presents.

Email marketing is a great tool for Christmas marketing campaigns. It helps drive sales because it’s a superb alternative for last-minute shoppers looking to find the best deals without trawling the High Street.

Instead, they can do their Christmas shopping from the comfort of their own homes, while slurping their body weight in hot cocoa. Perfect.

3 Say it with shoppable gift guides

No matter how late you are to the Christmas marketing campaign party, having a gift guide is an absolute must.

We love them, and think they are one of the best marketing ideas at any time of the year. They enter a league of their own at Christmas, when so many existing and new customers are looking for the perfect gift.

Even small businesses putting together last minute Christmas marketing campaigns will benefit from a gift guide, and they don’t have to look like your run-of-the-mill catalogue either.

As with your website, you can have lots of fun with the layout and design. Just make sure it is packed with high-quality images, lots of detailed descriptions and – most important of all – shoppable links for a truly smooth user experience.

Use an email blast, blog post or social media channels (more of them in a bit) to advertise it and get those holiday shopping clicks coming your way.

4 Use gift cards to boost your Christmas marketing campaign

Nothing says Christmas quite like the hordes of last minute buyers, frantically searching for something nice for their office’s Secret Santa or a pernickety parent-in-law. Ask Emma about the time she gave a stapler hidden in a jelly. Classic.

Gift cards are the answer to all their prayers and it is why they are the third-most popular last minute gift idea at Christmas.

As with your gift guides, you should pull out all the stops with the design of your festive gift card. Lots of businesses use their company colours to boost brand recognition during the holiday season, while others stick to a traditional Christmas theme.

Whatever you do for your Christmas campaign, try to make it Instagram worthy and who knows – your holiday marketing campaign could go viral. Boooom.

5 Offer free gift wrapping and shipping

This is arguably one of the best Christmas marketing ideas. If you have ever been handed a gift that looked like it had been chewed by next door’s dog or delivered by a certain courier company, you’ll know what we mean.

Gift wrapping takes the pressure off anyone who has spent 20 minutes trying to find the end of the sticky tape, only to drop it on the floor, watch it roll under the sofa and burst into tears. (That may be us. We couldn’t possibly comment.)

Aside from saving on all that stress, free gift wrapping adds value to your business proposition and enhances the consumer experience.

If you also offer free shipping among your Christmas marketing ideas, customers may feel inclined to spend a little more, potentially boosting your holiday revenue.

6 Partner up for more Christmas marketing ideas

Christmas is a time for getting together with loved ones and friends, but it’s also a great excuse to partner up with people or organisations as part of your holiday promotions.

We all know the Christmas season can be harder for some people. Joining forces with a local charity and showcasing their work on social media as part of your and their Christmas marketing campaigns can do wonders for them – and you’ll get a warm fuzzy feeling to boot.

Influencers can also be a gift that keeps on giving for many businesses. Finding someone on Instagram or TikTok who shares your field could lead to cracking Christmas marketing ideas you’d never previously considered.

7 Create holiday videos for social media

Even when people are up to their eyeballs in the Christmas spirit (for us that’s the combination of cheese and Prosecco. We’re from Essex), they can always muster up the energy to check their social media feed.

Use that desire as part of your holiday themed marketing strategy. Keep your target audience glued to their mobile devices by posting entertaining short snippets on social media pages. Tell them what you’re up to and find out how their holidays are going.

Not only will it keep their levels of holiday cheer topped up, but you can also let them know about upcoming flash sales or even hint at what might be on offer in your post-Christmas sales.

8 Personalise your Christmas holiday shopping offerings

Every aspect of your Christmas marketing campaign should try to engage with and attract customers on a personal level as they do their holiday shopping.

Including hand-written notes with purchases is a great way to do this. A simple message on a quality piece of card can have a huge impact on your buyer, who will could then go on to tell their followers on social media.

The positive emotions stirred up by that precious user generated content (UGC) could give your business a boost that lasts long after most Christmas campaigns have ended.

9 Bundle products for the holiday season

Is it just us, or does everyone get themselves a little (or not-so-little) something when looking at gift ideas while Christmas shopping for others?

If we love it when products are bundled together for the festive season, chances are your customers will too. That’s why so many businesses do it as part of their Christmas marketing campaigns.

Bundling products for gift guides shouldn’t be restricted to the holiday season, but at a time when so many customers are looking for gift ideas, it makes sense to prioritise the festive holidays: it’s a perfect way to boost sales.

10 Host a Christmas giveaway or flash sale

The turkey is barely cooling in the fridge before the starting pistol is fired on the Christmas sales. Yet businesses that are paying attention to their customers will be one step ahead, thanks to their Christmas marketing plan.

Holding a holiday themed giveaway or flash sale of items from your gift guide during the festive period is a great idea. As well as potentially giving you more sales, it will engage those consumers looking for an online shopping bargain.

For a successful flash sale, drop the news on social media the day before, then send out an email campaign or text warning customers of a not-to-be-missed promotion.

Make it mobile friendly and enticing, with visible links from all your social media platforms to the relevant landing page.

So there you have it: our top 10 Christmas marketing ideas for last minute campaigns.

Whether you want to put together tinsel-filled email campaigns or craft cracking, festive Instagram stories for the holidays, 24 fingers can help with social media strategy for small businesses. Talk to us and get goodies all year round.

We love December: it’s a month that is filled with possibility, even as the year itself is drawing to a close. Plus there’s champagne.

Will Emma be on the goode girls’ list and get another pair of gorgeous heels for Christmas?

Will Anne plump for a festive jumper or a snazzy light-up headband while beavering away at 24 fingers towers, and will anyone remember where we hid the Christmas chocolates from Scheenagh? 

Burning questions all but there is one that everyone wants the answer to: what will the social media landscape look like in the New Year? 

Will TikTok continue to be the uncrowned king of short-form video, and will any platform be able to out-do Linkedin as the go-to resource for professionals? 

Grab an egg nog, peel open a satsuma (aka your own body weight in Celebrations) and come with us as we take you on a whistle-stop tour of the social media trends for 2024.

Bite-sized content will dominate social media platforms

One of the biggest social media trends 2024 will bring will be a marked increase in short-form videos. 

It will, of course, be driven by TikTok, whose average 1.1 billion monthly active users simply cannot get enough. 

There’s more to the site’s video clips than entertaining and educating Gen Z (and cats): it will continue to be the birthplace of some of social media’s smartest video trends. 

As if that wasn’t enough to have you scurrying to the editing apps, TikTok Shop (previously the For You Page) has been embraced by influencers worldwide. 

Considering 91% of businesses use video as a marketing tool in 2023 and with revenues expected to beat YouTube in 2024, we will definitely be keeping an eye on the direction TikTok takes. 

Other short-form video platforms are available 

Meta-owned Instagram will be hoping to cash in on the demand for short-form content with its Reels feature, as well as Google’s YouTube. 

It’s definitely a growth market, with Instagram videos getting twice as much engagement as static photos on the popular social media platform, and YouTube Shorts securing more than 30 billion views daily worldwide. Wow.

Longer-form video ain’t dead yet. Just sayin’ 

If the TikTok social media app is aimed squarely at Gen Z, YouTube is definitely more of an everyman and woman platform. 

As well as championing short-form videos, the Google-owned platform also allows brands to develop their long-form video campaigns. It gives your social media marketing strategy the time it needs to provide excellent value for money. 

YouTube also has the advantage of Google’s vast search engine when it comes to creating content. Instead of relying on individual algorithms, Google itself can help drive your traffic. 

Sustainably-minded businesses can also repurpose and reuse their longer content, maximising resources. Edit it down into smaller videos for social media or IGTV, or embed them in your blog for the ultimate SEO hack. 

Don’t forget subtitles, captions and descriptions to make all your video content as accessible as possible. Oh and remarketing is a biggie on YouTube too. Talk to us if you’ve heard of the term but not sure how to set it up.

AI and social media trends

There is a lot of chatter about artificial intelligence (AI), which has the potential to be (and probably will be) one of the most important social media trends of 2024. 

While it certainly has its advantages, creating content faster, enhancing personalisation, and offering some potential cost savings to small businesses, many questions remain. 

Some businesses are concerned about a lack of creativity and issues about authenticity, as well as the scope for errors and biases. 

We foresee platforms such as Facebook and Instagram relying more on AI to recommend content to users to boost engagement. 

We will be watching the development of AI tools, such as Chat GPT and Synthesia with increased interest and keep you posted. 

The human touch in your social media strategy

AI may be on the rise but the social media platforms aren’t going to be losing sight of their flesh and blood audiences any time soon. 

One huge social media trend for 2024 will be the boom in user generated content (UGC) and interactivity. 

Audience participation has been a big feature in many brand’s campaigns in previous years (we’re looking with admiration at you, Dove). 

There are whispers on the social media grapevine that some firms may ditch their stuffy approaches forever and try more conversational tones. You heard it here first. 

X v Threads = a win for Elon

No rundown of the latest social media trends and what the future has in store would be complete without a nod to X. 

It’s fair to say nobody really knows what Elon Musk’s social media strategy is, beyond doing and saying pretty much what he, as the richest person in the world, wants. 

Whether X remains as one of the top social media platforms remains to be seen. One thing’s for sure: Threads, accessible via Meta-owned rival Instagram, showed early promise but can it stay the distance? Err… 

Sure, it’s racked up over 150 million users and 23.6 million daily active users, but ask yourself when was the last time your prospect customer mentioned the great time they were having over on Threads? Exactly. 

As the community grows and matures, in time it might be a rival for X, but for the moment, the 24 fingers’ jury is most definitely out. 

Everyone’s linking Linkedin

For professionals, there is still just one place to go: Linkedin. You can expect a few changes in 2024, with an increase in audio content and live events.

Watch out for more posts from CEOs and other executives too, as the platform aims to provide thought-leadership with a human side. It should be an interesting 12 months. Oh, and do get yourself listed as one of LinkedIn’s Top Voices too. Does wonders for your personal brand.  

Nano and micro influencers are here to stay 

It might feel as if we’re in one of those technology periods where everything shrinks, but knowing influencers with a smaller following will actually benefit brands. 

Every brand wants to work with someone who can increase engagement and reach their target audience effectively, right. 

However, even the most ambitious start-up or small business can’t always afford the really big names. That’s where nano and micro influencers come in. 

They have fewer followers, and therefore appeal to a wider range of marketing budgets, but have just as much clout among their fans across the social media networks. 

With an average engagement rate of 3.69%, expect to see more nano and micro-influencers, and other community-led activity on social media platforms in 2024. 

SEO and the social media search engine 

Any marketer worth their salt knows about the importance of seeding content with relevant keywords for search engine optimisation, or SEO.

But move over Google – there’s a new SEO starlet in town and its name is social media. 

Research shows 40% of 18 – 24 year-olds are using their social media platforms to search for all kinds of stuff, while social media posts peppered with good SEO saw a 30% increase in engagement. 

Forget hashtags in your marketing strategies – it’s SEO all the way, baby. 

So, there you have it, just a few of the social media trends we think will be hitting the headlines and making waves in 2024. 

If you’re not sure which social media platform is right for you, or you can’t tell your AI from your algorithm, talk to us at 24 fingers. We’re straight-talking and street smart. And we don’t use jargon.

This year’s Mental Health Awareness Week takes place between 15 and 21 May, and the theme is anxiety. 

Feeling anxious from time to time can be perfectly normal, especially ahead of important life events. However, when we feel like that all the time, it can put a strain on our mental health. 

A survey by The Mental Health Foundation found 34% of UK adults felt anxious, while almost three in 10 people (29%) experienced stress  in the past month. 

The good news is: with a little help and support, our anxiety can be managed. This year’s campaign aims to increase awareness and understanding by providing information and advice on the things that can help prevent anxiety from becoming a problem. 

#MentalHealthAwarenessWeek starts on 15 May. Join us in spreading the word about anxiety and the things that can help.

Find out how to get involved, download resources and read our tips about coping with feelings of anxiety https://t.co/L5MunpK0on #ToHelpMyAnxiety pic.twitter.com/7BGDhF91O4

— Mental Health Foundation (@mentalhealth) April 15, 2023

Every day, millions of people feel anxious for a wide variety of reasons, and being famous is no shield. Ryan Reynolds has spoken several times, including on social media, about his long battle with anxiety:

Ryan Reynolds has revealed that his anxiety got so bad at one point that he thought he was going ‘to die’ before a scheduled TV appearance. https://t.co/sioywMT9ZT

— Metro (@MetroUK) March 1, 2022

Prince Harry may have looked cool and collected at the Coronation, but he has also been very public about his anxiety: 

“It is okay to have depression, it is okay to have anxiety and it is okay to have an adjustment disorder. We need to improve the conversation. We all have mental health in the same way we all have physical health.” — Prince Harry #mentalhealth pic.twitter.com/sEYFkeoK3U

— BreakFree Rehabilitation Center (@BreakfreeRehab) May 8, 2023

WandaVision and Marvel star Elizabeth Olsen spoke to Variety about her panic attacks:

Elizabeth Olsen on Her ‘Embarrassing’ Marvel Scenes, Recovering From Panic Attacks and Whether She’s Still an ‘Aspiring Stoner’ https://t.co/2WZQb4p0Cn

— Variety (@Variety) October 3, 2022

Young tennis star Naomi Osaka’s career has been affected by her anxiety and she talked to Vogue about how she manages it: 

“As someone who suffers from anxiety, having a daily mechanism to help me cope has been really comforting,” says Naomi Osaka on the new series of meditations she’s recording for children https://t.co/rE64XUoI1l pic.twitter.com/T1eoieqCUH

— Vogue Runway (@VogueRunway) April 1, 2023

The pandemic and its aftermath put anxiety firmly in the spotlight, with almost every sector of society affected by an increase in anxiety.  Luckily, there are a lot of resources out there that can help. 

This #NationalStressAwarenessDay take a moment to learn some of the signs of stress. If you recognise any of these signs in yourself or someone you care about, visit our website to learn more and find some ideas for coping > https://t.co/HPkUhtpRdS pic.twitter.com/v3w1TwAsFv

— Mind (@MindCharity) November 3, 2021

Thanks to all at @stpatsfc for the support and helping us promote our positive mental health message 🙏🏼💜#HeadInTheGame https://t.co/l5yGRxRm2B

— Head In The Game (@HeadInTheGameIE) May 8, 2023

There are a range of charities supporting maternal mental health week this year, and by working together, we can make a positive impact on the lives of parents experiencing mental health challenges. #MHAW23 #strongertogether #togetherinachangingworld @PMHPUK pic.twitter.com/4tKjS23iQO

— DorPip (@dor_pip) May 3, 2023

You can get support from dedicated national organisation @AnxietyUK, as well as groups closer to wherever you are, from London-focused @GoodThinkingUK, to community groups in Manchester and Cheshire, Lancashire and Merseyside: 

What a superb effort from Community Groups and Organisations in North Manchester, bringing together some fabulous Free events, and supporting Mental Health Awareness Week @WHMmanchester #buildingstrongercommunities #MentalHealthAwareness pic.twitter.com/vAHZPtObW1

— Leonie WHM (@leonie_painter) May 8, 2023

Next week is Mental Health Awareness Week (15th – 21st May). This year’s theme is anxiety, which affects over 8 million people in UK. Throughout next week we will be raising awareness of the support available if you need help in managing your mental healthhttps://t.co/s9TlBWikqs pic.twitter.com/Ai75AVXlIA

— Groundwork in Cheshire, Lancashire & Merseyside (@GroundworkCLM) May 9, 2023

Anxiety can rear its head at any time in our lives. If you’re a student, @StudentMindsOrg can help with that exam pressure: 

It’s normal to feel stressed about your upcoming exams, but don’t forget that you aren’t alone. Adam reminds us that everyone’s in the same boat and it can help to work together. Read the rest of his blog: https://t.co/ETW86NXbGP pic.twitter.com/Yl3KupJsq1

— Student Minds (@StudentMindsOrg) May 7, 2023

While @TimetoChange aims to help anyone, from business owners to bus drivers, struggling with anxiety to open up: 

For someone experiencing anxiety, ‘small’ problems don’t always feel small.

If a friend seems anxious on #TimeToTalk Day, really listen and try not to minimise their concerns. pic.twitter.com/BzQxDiNGJg

— Time to Change (@TimetoChange) February 2, 2023

There are other ways to ease anxiety, using music: 

#QFQs we “spoke” to @spokeworld about making looking after your mental health as easy as listening to your favourite music https://t.co/33gTKLT6t7 – via @Maddyness_UK /

— Maddyness UK (@Maddyness_UK) May 9, 2023

Playing sport: 

After seeking sanctuary, football changed Wan’s life.

Wan is a refugee rights campaigner it’s tough work & looking after mental health is vital. Wan does this by playing ⚽️ with the UK’s first women’s FC of sanctuary.
⁣
What’re your tips for looking after your mental health? pic.twitter.com/4OGqTwyxoz

— City of Sanctuary UK 🧡 (@CityofSanctuary) May 8, 2023

And even volunteering 

Volunteering and supporting your community can help with your mental health and well-being. See Tobi’s story in the thread below. (1/3)#BigHelpOut #Volunteering #Kindness pic.twitter.com/BjjZviLsUp

— Random Acts – UK South (@RARepUKSouth) May 8, 2023

Want to show your support for Mental Health Awareness Week? Wear something green on Thursday 18th. 

Don’t forget to throw on your favourite green clothes on Thursday 18 May for #MentalHealthAwarenessWeek 💚

Learn more about the resources you can use here: https://t.co/Cq4sKwm7g7 pic.twitter.com/iL1F32LGID

— Mental Health Foundation (@mentalhealth) May 4, 2023

Everyone gets anxious occasionally – even us. That’s why we’re banging the drum for organisations offering 24/7 help and support, while also keeping in mind a quote from the one and only Julie Andrews: “if you remain calm in the midst of great chaos, it is the surest guarantee that it will eventually subside”.