It’s been a busy year for everyone at 24 fingers towers – topped off by our Emma’s recent Enterprise Nation award, of course. Gonna be dining out on that one for a full 12 months, let us tell ya ;). As with all things digital though, we look forward, and et voila, here’s all the 2025 SEO trends that you’ll need to know this year.

From the brain-busting possibilities of AI to zero-click searches: we’ll dig into what they mean and explain how they could give your small business a boost in the coming 12 months.

So, top up that mug of something virtuous, pull up a comfy chair and maybe take a few notes, as we flag up nine SEO trends that 2025 will have to offer.

AI and marketing

Chuck a stone in any direction and it will hit an SEO expert muttering about artificial intelligence. No, they don’t mean Prince Andrew: they’re all going bananas about AI.

Loads of businesses have already embraced AI tools in one form or another to boost organic traffic to their sites, and they are set to be one of the key trends for 2025.

AI can be used as part of your digital marketing strategy in a variety of ways: from voice search optimisation tools to video marketing and really digging into the human insight from customers to help you tailor your offerings.

So basically, if you’re not using AI to support your business, we’d highly advise that you start considering it, pronto. You’ll never look back. PS need a helping hand? Time to book your free AI strategy session with yours truly.

Keep search engines happy: update your content

Trying to stay up to date with the algorithm Jones’ can feel like a full-time job. But one way you can feed the search engines’ beast without driving yourself crazy is to regularly update your content.

That doesn’t mean writing 4,000-word blogs every week or posting a million memes a day onto social media to boost your SEO efforts. Far from it.

Refreshing older content to ensure the SEO keywords are up to scratch takes a fraction of the time and, as far as search engines are concerned, will do just as good a job.

Links are as important as ever

If including links isn’t on your list of SEO trends for 2025, you might need a new list.

Relevant and diverse backlinks are just as important to Google rankings as ever. Make sure they’re all working, otherwise you’ll tumble down the list and all that digital marketing sweat will be for naught.

Don’t forget to EEAT

This stands for experience, expertise, authoritativeness and trustworthiness and, in a nutshell, it’s how Google’s human reviewers (yep, they really have them), determine the quality of content in search results.

EEAT relies on accurate, reliable and relevant content. The more you can demonstrate your expertise and experience in your business field, the more likely you are to be considered an authority by Google’s search results elves.

Trust us, as one of the top SEO trends for 2025, EEAT is a good thing.

Localisation of SEO

When it comes to building a business via organic traffic, it’s best to start with the customers on your doorstep and local SEO will remain one of this year’s major trends.

A good local SEO strategy should include having detailed descriptions on each business page, and photos and visuals that are optimised for the local area’s search.

Don’t forget up-to-date hours and real-time info synchronised with Google Business Profile or Bing Places, as well as those all-important customer reviews and ratings.

Baffled? Don’t be. Book in your complimentary Growth Strategy session and we’ll walk you through it all, step by step in a language you understand.

All SEO Is Mobile SEO

There is barely a human alive that doesn’t own a smartphone and potentially millions of them want to buy lots of stuff.

Optimising your content for mobiles will help put your business in front of those eyeballs in 2025. What does that mean in plain English? When it comes to meeting search intent, quite a lot.

Get the most out of your keyword research by getting your main ones in the title, meta description, first sentence and several subheadings, as well as your Alt-text.

Make sure your tags are all present and correct, and that your content is scannable, and it will stop even the most tuned-out smartphone user in their scrolling tracks.

Go long for great search results

The debate about whether AI-generated content is a good or bad thing will rage for a while yet but we will say this: for the longer form, human written content is better.

Search engines EEAT up (ha ha – see what we did there?) many things, but they really love authenticity aka that something special (you) talking about what you do best.

Longer-form, original, relevant content that is sprinkled with short and long-tail keywords is a brilliant way to demonstrate this and boost your search rankings.

It’s also a gift that keeps on giving: whether it’s a video or a blog post, it can be cut down and reused as posts for social media platforms. As trends for 2025 go, this one’s an SEO winner.

Boost your social media presence

Speaking of all things social media, user behaviour suggests it’s becoming a competitor to Google search results. What could that mean for you in 2025?

Social media platforms might do more for your business than just be a place to post quality content. They are excellent for creating communities and gathering user-generated content such as reviews.

They’re also a superb testing ground and can offer pathways to potential new audiences. The trick is to know the platforms inside out: who uses them, when are they more likely to post and what pushes their buttons?

Combine this with a cracking SEO strategy and 2025 will be looking smokin’ hot.

Zero-click searches

Every minute of every day, millions of user queries are typed into Google (other search engines are available). How many of them do you think directly answer the question being asked?

Not as many as you’d think, but zero click searches are set to be one of this year’s key trends in the SEO landscape.

Zero click searches aim to give the target audience all the information they’re looking for and a bit more. They serve up not just the answer to their question but also a knowledge panel and a ‘people also ask’ – PPA list too.

Now, if you’re the business being searched for then happy days – your brand may stand out from the SERP crowd.

But, and it’s a big one, zero click searches can also prevent users clicking on your website, and can make you question the effectiveness of your SEO keywords.

If you’re wondering what any of that means, we can help. Our expert team will sidestep the jargon and explain the solutions in a friendly, easy-to-understand way.

Time to book your 2025 Growth Strategy session

Whichever your marketing strategy, we can help you ensure SEO success: from using AI to boosting your user generated content.

Send us a message at hello@24fingers.co.uk, call 01277 523650 or book a free Growth Strategy session to learn how.