Social Media

May is a weird month online.The “new year, new strategy” crowd has finally gone quiet. The people who over-posted in January have either found their rhythm [...]

Everyone’s going outside. Or wishing they could. Or googling what to do with a balcony the size of a bath mat. […]

April is the month when people stop pretending they’re going to stick to their Q1 plans and start actually doing things. The content that’s cutting [...]

March online is where things start to slip… in a good way. The “new year, new me” crowd have gone quiet. The over-planners are tired. [...]

January online is always a bit…of a lot. Everyone’s back at work. The inbox is feral. Motivation’s hanging on by a thread. And social content reflects it – less [...]

Let’s paint a picture. You’re scrolling through Instagram, LinkedIn or whatever platform you promised yourself you’d “use properly this year”, and there they are again. A [...]

December’s here, which means everyone’s making promises about “next year” while simultaneously working their way through an industrial-sized tin of Quality Street. Standard. But before [...]

December’s arrived, which means your calendar is rammed, your inbox is carnage, and somewhere between wrapping presents and wrapping up the year, you’re supposed to [...]

Facebook has introduced one of its biggest organic posting changes in years – and if you rely on link posts to drive traffic, this is [...]

This week’s trends are big on humour, relatability and quick visual storytelling. From viral cups to calendar memes, creators are keeping things simple and shareable. [...]

There’s a social media strategy so simple it almost feels like cheating. And no, it’s not some mysterious algorithm hack or complicated 24-step process. It’s [...]

The November feed is serving main character energy meets shared delusion. Between oddly specific confessions, clever transitions, and everyone pretending to host their own dinner [...]

If last week’s internet was chaotic, this week’s has gone introspective – but not without a healthy dose of weirdness. Between faux “secret societies,” retro [...]

This week’s Reels trends prove that we’ve officially entered the “honest era” of social media. The filters are off, the humour’s dry, and perfection is [...]

Right, let’s talk about something that happened whilst most of us were probably scrolling through our phones at 2am (again). Threads – you know, Meta’s [...]

Bottom Line Up Front: Stop spreading yourself thinner than Marmite on toast across every social media platform. Pick one, master it, then expand. Your sanity [...]