Time to unleash our inner Septic Peg and take a look at what the New Year has in store for social media and what that means for your business strategy (and success).

You probably already have questions: Will video still be a thing? Has influencer marketing finally had its day? Will we all be eaten alive by AI?

Nobody can predict the future for certain but we have used our insights and expertise to put together a list that can help your social media strategy.

So, from all of us to all of you: here are 10 social media trends 2025 has in store.

Keep it personal on social media

We know small business owners are amazing at juggling many hats while staying chill. In 2025, creating personal connections among your target audience will be key to your social media marketing success.

That could be something simple, like using social media polls to build communities, or crafting a kick-ass email blast that gets your customers talking on their social media channels.

Use our 24 fingers and endless supply of inspo to take your social media content strategy to the next level by booking your complimentary Growth Strategy session.

Comment on those social media comments

Social media users can be an unpredictable bunch but they all have one thing in common: opinions. Lots and lots of opinions that can do a lot more than massage your ego or do your head in.

Comments on your social media posts aren’t just a way to see if you’re doing something right or wrong. They’re also a way to engage directly with your customers for free. We expect to see more brands using customer comments like this to develop their products and services even further.

Start social listening

We love a good gossip at 24 fingers towers but we’re also big fans of social listening.

You might have heard it called social media listening, and involves analysing online conversations among your target audience about your brand.

Think of it as the chat the next day about what happened when your sister’s mate’s cousin went out out.

It’s set to be even more popular this year among social media marketers and business owners; tailoring their content marketing depending on consumer opinions (told ya).

Social media platforms = your new search engine

Move over Google, there’s a new search engine in town and it’s…

social media.

Yup, consumers have realised they can get all sorts of goodies, from reviews to real-time brand updates by nosing around their fave social media platforms.

Research says 24% of consumers use social media to answer queries, with Gen Z leading the way with 46%. If you’re not already doing it, start packing your posts with lots of info in 2025.

Video still roolz on social media, OK?

Many of us have faces for radio (not you, you’re gorgeous) but in 2025, even the most camera-shy biz owner will improve their social media presence by posting videos.

It doesn’t matter if it’s short-form content or a long-form video. A five-second Instagram reel or a 30-minute YouTube tutorial: social media video content equals good value for your business.

If you want to do more than use your smartphone, there are lots of software solutions out there that can help you embrace your inner Steven Spielberg, too.

Talk to us if you want a helping hand with your content creation strategy before pressing the record button.

Building authentic connections  

Mentioning long and short-form video brings us neatly to another major social media trend for 2025: authenticity.

Generating high-quality content shouldn’t mean losing your brand’s voice. Instead, focus on making a genuine connection with customers by posting authentic content on your social platforms and watch those engaged communities respond.

All hail user-generated content on social media

Does anyone know anyone who hasn’t looked at the customer reviews before buying anything online? Is there anyone left who has never left an online review?

It’s a fair assumption that both groups are shrinking, which is good news for small businesses like yours. PS Have a butcher’s at our reviews while you’re at it. Pretty proud.

Testimonials and reviews come under the umbrella of user generated content, a crucial part of your social and digital marketing. Posting and sharing customer feedback across your social media platforms can do amazing things for your brand equity.

Combine it with a short form video and you’ve got a powerful tool for your social media marketing strategy.

Social media and AI, ai, ay…

There is no escaping this technology. AI has already made its presence felt, for good or ill, in many areas of business, from identifying social media trends and content creation to social media marketing management and analytics.

In 2025, more businesses, including solopreneurs and small businesses, are expected to use AI systems to improve efficiency and enhance their marketing, including on social media.

If you’re suspicious, sceptical or totally stumped by AI and how it can help your marketing strategy, book a complimentary AI Strategy Session with us. We’re 100% human and know our stuff.

Use social media influencers

Social media platforms come in for a lot of criticism (some of it justified), but one thing it does very well is help businesses create niche communities.

Social media marketers know that Facebook groups and Instagram communities are among the best social platforms to have meaningful conversations with customers, build brand recall and create deeper connections.

And you don’t have to do it alone.

Teaming up with influencers, who are either on your doorstep or further afield, to produce content can be rocketfuel for your social media marketing strategy.

Not sure where to start? Use analytics and social listening to identify media trends, track down micro influencers (people who have between 10k – 100k followers) and invite them to be part of your content marketing across social platforms.

Even the simplest short-form video could be an influencer marketing winner.

Get creative on social media

That brings us to the last in our 10 top social media trends for 2025: when it comes to content creation, don’t just think out of the box, chuck it in the bin.

This year, creativity is set to be one of the biggest social media trends, so it’s worth including it as part of your social media marketing strategy. Sounds obvious but as well as authenticity, personalisation and value for money, social media users are looking for something original, something shareable.

Getting creative on social media could mean using AI generated content for the first time, trying your hand at short-form video or joining forces with an influencer you admire.

Time to book your Growth Strategy Session

Whichever social media channel is your bag, we can help you get the most out of each and every one: from identifying social media trends to maximising user generated content. Send us a message at hello@24fingers.co.uk, call 01277 523650 or book your free Growth Strategy Session to learn how.