Including the right keywords in your video’s title is key. The description and tags should also be brimming with relevant keywords to attract the right people, and increase SEO benefits. (Unsure about SEO techniques? Head this way).

A call to action, or CTA, is a way to push people to where you want them. A product page? Your website? Simply another video? Don’t overlook a strong CTA – it’s your chance to walk your customer to where you want them.

The right thumbnail for your video will ensure you get those all-important clicks, and if it’s a great snap that represents a great video it’ll keep people watching longer – so don’t use a misleading thumbnail – or else.

YouTube allows you 120 characters for tagging your video. Use each and every one. The more keywords the better.

Keep it short and sweet. In an age of live streaming and Snapchat, people won’t watch something forever. Long rambling videos won’t get any engagement, so don’t cram too much into one video. Lots of snappy videos will do better than your reworking of The Hobbit.

As new statistics released show that 80 per cent of Facebook videos are viewed without sound, it’s important your videos reflect this. They cannot be sound dependent or people will just keep scrolling. Think Charlie Chaplin and the era of silent movies.

When creating the video, ensure it’s ready to share across all platforms. It’ll have to be shortened for Instagram and Vine – and cropped to square. Make sure you’re aware of these things when filming. Oh, and don’t forget to always upload it straight onto the platform instead of using a YouTube link. It’ll look and play better, promise.

Got an event coming up? A new product to launch? Video is the perfect medium for announcements and, when it’s done in a shareable way, it’ll go far.

Confused by content and CTAs? See if 24 fingers can help you release your inner Spielberg.

The post Lights + camera + action = engagement first appeared on 24 fingers.

The post Lights + camera + action = engagement appeared first on 24 fingers.

Chipotle champions

Chipotle filled us with pride (… sorry, couldn’t resist) with this sponsored tweet.

On Tues 21st June, quote “PRIDE” at the counter and 50% of sales will go to @LondonLGBTPride #LoveIsLove pic.twitter.com/ASJl54iEvg

— Chipotle UK (@ChipotleUK) June 17, 2016

#CatsAgainstBrexit

The future of the UK and the EU is at stake after Thursday’s big vote. As politicians and celebrities waded into the fray, powerful socio- economic arguments came from an unlikely source. The cats of this country began trending on Twitter, as they (and clearly not their owners) chose their side in the situation.    

Motley & Maya have voted #CatsAgainstBrexit pic.twitter.com/IRQHddrvfW — Caron Stace Railly (@caronstace) June 23, 2016

Freda is an indoor cat so she know where her vote is going.#CatsAgainstBrexit pic.twitter.com/U6XRY1RoGw

— Lydia (@SquidGaming) June 23, 2016

Stronger together #CatsAgainstBrexit pic.twitter.com/5eWDlv1FYM — Lamiece Hassan (@LamieceHassan) June 22, 2016

Tweeting on the throne

What is the prime location to tweet? outside, in the office or, of course, in one’s ‘divine golden tweeting room’?

Erm, what now? Ask her madge who sat down at her desk this week to thank everyone for her birthday messages via Twitter.

Don’t believe it was really her tweeting? This strangely comical tweet convinced us. Sort of. Not really. How does one turn this thing on?

This tweet was personally sent by Her Majesty The Queen

— The Royal Family (@RoyalFamily) June 21, 2016

FLOTUSnapchat

This is not a drill – Michelle Obama has joined Snapchat. Just when I thought the first lady couldn’t get ANY cooler, she begins her Snapchat adventures by documenting her ‘carpool singalong’ with James Corden. (If you don’t know what that is, watch this – you’re welcome.)   

Oh hey! Look who just joined Snapchat ???? Add: MichelleObama ???????? A photo posted by First Lady Michelle Obama (@michelleobama) on Jun 21, 2016 at 10:12am PDT

#FAILS

Facebook facepalm

Monday was (supposedly) the first day of summer. Facebook decided to share a: “Happy first day of summer” message, even including a ‘“Hello sun.”. It rained non-stop all day. Awks.

No Facebook. It clearly isn’t the first day of summer. #wetfeet pic.twitter.com/TBtbjXOj6H

— Annabel Hunt (@belhunt100) June 20, 2016

Warning: cringe delays for miles

What could be worse than seeing Coldplay, Muse and Adele all in one weekend? Sitting in a 12-hour traffic jam just to see Coldplay, Muse and Adele of course. Several brands tried and epically failed to make the #glastonburytraffic hashtag work for them. The results are shocking.   

Stuck in #glastonburytraffic? Be sure to spend your time wisely and buy insurance from the Captain! #Glastonbury #Glasto2016 — Captain Cover (@Captain_Cover) June 22, 2016

Science needs to hurry up and get vehicles looking like this, then no more traffic! #MASK #glastonburytraffic pic.twitter.com/ENcTe7oRM8

— The Toy Scavenger (@ToyScavenger) June 22, 2016

#WIN BUT ALSO SORT OF #FAIL

#PIZZAHENGE

  This tweet from Dominos was a difficult one to call. It’s a win because… well, they made Stone Henge out of pizza, which is pretty epic. In fact, making the summer solstice work for their account at all is epic and inventive. However, from a business angle, it’s a video that would have taken time and effort and it doesn’t have any call to action or suggestion to buy a pizza. Hmm.  

In celebration of the longest day of the year, we present… #PIZZAHENGE! ???????????????? #SummerSolsticehttps://t.co/85JyVReAKp — Domino’s Pizza UK (@Dominos_UK) June 20, 2016

The post The week’s #wins and #fails 24/06/16 first appeared on 24 fingers.

The post The week’s #wins and #fails 24/06/16 appeared first on 24 fingers.

So the Brexit thing happened. And when things happen, the internet likes to have its say. Here’s a round-up of our favourites.

This overwhelming subtlety.

I plan to REMAIN agnostic about the referendum for the REMAINder of the week, so that we can all REMAIN friends. #REMAIN

— Laurence Rickard (@Lazbotron) June 21, 2016

Big up Buzzfeed for clarifying the options we all have.  

If there were a few more options… #EURef pic.twitter.com/aLzDuDhEXH — BuzzFeed UK (@BuzzFeedUK) June 21, 2016

This guy, for pointing out the important issues

Reason number 183270 for staying in the EU pic.twitter.com/cPAoaRmaf1

— Ben (@Swarley_94) May 29, 2016

Knowing me, knowing EU – AHA!      

Leaf or Romaine says Innocent Smoothies – you clever little juicers, you…  

Whether you’re voting Leaf, or voting Romaine, make sure vote today. pic.twitter.com/jcpHPffJem — innocent drinks (@innocent) June 23, 2016

After #CatsAgainstBrexit, we didn’t think Brexit things could get any cuter. Until #dogsatpollingstations popped up…

#DogsAtPollingStations liven up EU Ruff-erendum https://t.co/hYhkAeVsia @ScrappyN pic.twitter.com/1MS2zfge7C

— London24 (@london24) June 23, 2016

#DogsAtPollingStations #dogmocracyinaction I’ve done my bit. pic.twitter.com/tEAprpMFQy — Orinoco (@rinocoTheDog) June 23, 2016

Ready to vote #dogsatpollingstations ???????????????? pic.twitter.com/bl9vJpJ8hP

— Sarah (@SuperGooders) June 23, 2016

  This gift of foresight on the £1  

First images released of design for new £1 coin. pic.twitter.com/iqXQ4FMbCN — Mike Smyth (@M1ke5myth) June 24, 2016

This bad timing by Dorothy Perkins

Same @ Harry Styles

Now’s not the fucking time, Styles. https://t.co/5KFajOPv48

— Keris Stainton (@Keris) June 24, 2016

And this from Costa. Someone hadn’t had their SuperDay Smoothie before pressing send…

This guy making Cameron a meme, genius    

when you start beef and the mandem don’t back it pic.twitter.com/rW6SpYpXyN — Ethan Payne (@Behzinga) June 24, 2016

This perfect analogy

Britain leaving the EU like https://t.co/r3MwrFzkUL

— Lowkey Bookey (@Enock1Yk) June 24, 2016

The post Brexit #wins and #fails first appeared on 24 fingers.

The post Brexit #wins and #fails appeared first on 24 fingers.

You’re kitten me

Just when you thought an attractive man in uniform couldn’t get any better, you find out there’s a kitten involved. Tigger the kitten accidentally travelled 300 miles by clinging to this beautiful, Naval Air Squadron helicopter pilot’s car bumper. To be fair, I’d cling to his bumper for 300 miles too.

They are now looking after it while they try and trace Tigger’s owners on Twitter – with the hashtag #OperationTigerKitten. They hope to have the mission complete by the end of the week, but if not, I’ll have it, as long as it’s hand delivered by him.   

Tigger rescued by @RoyalNavypilot after 300-mile bumper car journey https://t.co/s9mmdyrT9I #OperationTigerKitten pic.twitter.com/6mmZGrbMBr

— Royal Navy (@RoyalNavy) June 14, 2016

Plugging the pug

Some pugs are born great, some achieve greatness and some have greatness thrust upon them. For Doug the Pug, he’s hoping that the great and the good on the Ellen DeGeneres show will grant him an appearance. How? By dressing up as Finding Nemo and spreading the word on social media of course. Judge for yourself if this is an Ellen-worthy pug.

Manners matter

Ben posted this snap on Twitter of a Google search his nan did. Yes ‘awwww’. It  went viral.

Omg opened my Nan’s laptop and when she’s googled something she’s put ‘please’ and ‘thank you’. I can’t ???????????? pic.twitter.com/hiy2tecBjU — Ben (@Push10Ben) June 9, 2016

Google replied with this equally adorable message. Nice work Google.

Dearest Ben’s Nan.
Hope you’re well.
In a world of billions of Searches, yours made us smile.
Oh, and it’s 1998.
Thank YOU@Push10Ben

— Google UK (@GoogleUK) June 15, 2016

#FAILS

This pasty’s raw!

Sausage roll superheroes Greggs announced this week it plans to start selling sushi. What could be worse than sushi from Greggs you ask? Well, here’s the answer. This tweet –

Who knows what to expect ???? https://t.co/P97y6sPpnJ pic.twitter.com/ubaHSuch67 — Greggs (@GreggsOfficial) June 14, 2016

She’s done a Scott

Remember when that Kardashian baby daddy accidentally posted a full email in the caption of a sponsored Instagram post? Supermodel Naomi Campbell did exactly the same yesterday. Awks. Perhaps we should write a blog for influencers on how to copy and paste more accurately?

The post The week’s #wins and #fails 16/6/16 first appeared on 24 fingers.

The post The week’s #wins and #fails 16/6/16 appeared first on 24 fingers.

Marks & Spencer matchmaking

Colin the Caterpillar is a much-loved classic cake so updating the brand was always going to be tricky. M&S flawlessly pulled it off with the announcement that the love of Colin’s life is his new girlfriend Connie and this fantastic post on its PR Instagram page.

NEW CELEB COUPLE ALERT: Sources have confirmed that Colin the Caterpillar is officially dating Connie the Caterpillar. The pair have been spotted side by side on the shelves at M&S. A source close to the couple said “Colin has been looking for love for a long time and she’s definitely the one – he’s smitten!”???????????????? #conniethecaterpillar #colinthecaterpillar #love #celebrate #cake

A photo posted by M&S Food Press Office (@marksandspencerfoodpr) on Jun 1, 2016 at 9:41am PDT

I Should Be So Lucky

A lady called Lucy was riding the Victoria line with her cat, Lucky this week when disaster struck. Lucky escaped her cat carrier and fled down a tube tunnel. (I’m not making this up, I swear).

After a lot of tweets, the TFL and the RSPCA joining forces, plus the power of social media, Lucky was found. Yay!

Claw-some news! Lucky the cat has been found safe and well in a Tube tunnel at Green Park 3 days after escaping pic.twitter.com/gcSg0hkMjv

— Transport for London (@TfL) June 9, 2016

Twitter used its feature Moments to chronicle the story, check that out here > https://twitter.com/i/moments/740889852577730560      

#FAILS

Facepalm

Mark Zuckerberg, founder of Facebook, had his Twitter and Pinterest accounts hacked this Monday. A hacker going by the name OurMine claims they found his details in a database of 117 million passwords hacked from LinkedIn in 2012. It’s astonishing to think that the founder of Facebook did something that even your dad knows NOT to do: use the same password across different accounts.

Portrait pals

Eeek. As much as we love finding inventive ways to get involved with trending days, this just doesn’t quite sit right. The women in the portrait definitely don’t look like they’re perfect pals. 

Life wouldn't be the same without that perfect pal. It's #NationalBestFriendsDay! pic.twitter.com/8e6Srzo4B0 — Portrait Gallery (@NPGLondon) June 8, 2016

#WIN BUT ALSO #FAIL

Wrong direction

The internet went mad on Tuesday when a story emerged online that three Brits on their way back from a night out in Ayia Napa took a wrong boat and ended up in Syria. They documented the trip on Snapchat, which was then picked up by some pretty huge publications, like The Metro and the Telegraph.

A few days later it emerged the story was just one huge prank. Hmm. Win on the guys' part - they fooled the entire world. Fail on the publication's part - bit embarrassing to have printed without fact checking. Awks.

 

#syria #lovelife #prank #ayianapa A photo posted by Lewis Ellis (@lostboylewis) on Jun 7, 2016 at 11:47am PDT

 

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The post The week’s #wins and #fails 10/6/16 first appeared on 24 fingers.

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#1. What’s your favourite word?

Petrichor – i just love the way it sounds. It means the smell of dust after rain.

#2. What gets you up in the morning?

Breakfast.

#3. What do you truly, honestly think of social media?

Umm, honestly I find it really confusing. There’s so much of it about. I mostly just use Facebook, and a little bit of Twitter.

#4. You’ll be a social media wunderkid before you know it. Trust us. Kindles or books?

Kindles. They weigh so much less! I read a book almost every other day so a Kindle is the best way to carry them all around.

#5. What do you think is the biggest challenge to your industry right now?

Competing with the amount of media content out there.  

#6. What did you want to be when you were growing up?

I wanted to work in McDonalds until I was ten… it was my lifelong goal. I have no idea why. Probably because I thought I’d get free food.

#7. What led you to your current career?

I studied Photography, Graphic Design, Media Studies and English at A Level so I’m quite a creative person. I decided to do Media Production so I could do lots of different things, and specialise later on.

#8. Can you use your favourite word in a sentence?

It smells like petrichor outside!

#9. Can you make it rhyme?

Open the door and you’ll smell petrichor.

#10. What advice would you give to your younger self?

Probably just chill out a bit. I was always quite stressed at school and I should have relaxed a bit more.

#11. What’s the best thing anyone’s ever done for you?

My parents have always made sure I’ve had everything I’ve ever wanted, and I really appreciate that.

#12. Tell us, what’s been your ‘career-defining moment’?

In my second year of university as part of my course I had to create a campaign for the National Trust. It was a social media campaign with films, posters and blogs. Our theme was #NaturalNeverAges – it was a narrative of children’s lives from the start to old age, visiting National Trust properties and how that experience changed for them.

#13. If you won a big award of some kind, whom would you thank?

I guess my parents. I bet everyone says that…

#14. Can you give us a timesaver of the day?

Get out of bed early. Do it.

#15. Where do you see your industry in 24 months?

Probably quite similar to where we are now, just lots video content.

#16. Where were you 24 months ago?

Spain, I think! On holiday.

#17. What’s an interesting fact about your university?

Bournemouth is one of the leading universities for media in the UK.

#18. If you could have a Skype chat with anyone living or dead, who would it be?

Quentin Tarantino. He’s crazy, I’d love to see how his brain works.

#19. What’s one word you’d want people to describe you with?

Determined.

#20. Mind taking a selfie

Yep that’s fine.

#21. Thank you. What’s your favourite Twitter handle?

I like the BBC accounts so I know what’s going on around the world.

#22. What’s one quote that defines your work ethic?

Choose a job you love, and you will never have to work a day in your life.

#23. Apart from seeing us, what’s been the best part of your day?

I successfully navigated the underground without getting lost – success.

#24. And finally, anything to plug?

Here’s a portfolio of my work > https://www.behance.net/natashawebsdale

The post Gold stars all round first appeared on 24 fingers.

The post Gold stars all round appeared first on 24 fingers.

Battersea Dogs & Cats Home

Inviting people to share pictures with their beloved pets? Genius. A great way to boost the charity’s cause and get lots of lovely user-generated content.

It’s #NationalBestFriendsDay so to celebrate we’d love to see pics of you with your favourite four legged friends pic.twitter.com/NBNRNk53IH — BatterseaDogs&Cats (@BDCH) June 8, 2016

Wicked the musical

Already a line from the musical, this post practically wrote itself. Love <3

“We’re just two friends, two good friends…” Happy #NationalBestFriendsDay! #WickedUK pic.twitter.com/1xjRSFE1Br

— Wicked UK (@WickedUK) June 8, 2016

National Rail

You might not think #NationalBestFriendsDay links particularly well with National Rail, but they’ve executed this perfectly. Single ticket to Twitter fame please.

Happy #NationalBestFriendsDay! Save 1/3 on journeys together with the Two Together Railcard https://t.co/PLlnTylwMe pic.twitter.com/dkoJ0CcPCw

— National Rail (@nationalrailenq) June 8, 2016

Pizza Express

An easy option would have been to simply say share a pizza with your pal, but this tweet was way better. Pizza > Friendship.

????????: It’s #NationalBestFriendsDay! Share a pizza to celebrate? ????????: Sorry, I’ll take a whole pizza over friendship any day. We’re finished. — PizzaExpress (@PizzaExpress) June 8, 2016

Superdry

This competition by Superdry is super simple and super effective. Simply tag your pal and win – great way to make #NationalBestFriendsDay relevant to them.

Like this post and tag your bestie below and we’ll send one of you a Superdry goodie bag! ???? #NationalBestFriendsDay pic.twitter.com/MrDAe50ngt — Superdry (@Superdry) June 8, 2016

Pandora

Pandora went down a similar route to Superdry with this tweet, which includes a specific page on their website called ‘Gifts for friends’.

Happy #NationalBestFriendsDay tag your best friends to let them know your’e thinking of them https://t.co/0nK2kG1N8y pic.twitter.com/dPXzmdZNW8

— PANDORA Jewellery UK (@PANDORA_UK) June 8, 2016

Sunderland AFC

Such. A. Good. Idea. We salute you Sunderland AFC.

It’s #NationalBestFriendsDay… who’s your favourite #SAFC duo? pic.twitter.com/mMQ1QU8uJ8 — Sunderland AFC (@SunderlandAFC) June 8, 2016

Fanta

24 fingers loves a pun (just ask the resident pun princess) and this steals the show for #NationalBestFriendsDay puns.

Retweet to let your #bff know how you feel this #NationalBestFriendsDay. pic.twitter.com/JMprpZYA5d — Fanta South Africa (@FantaFunZA) June 8, 2016

River Island

River Island wants more people to follow it on Snapchat and it wants to get involved in #NationalBestFriendsDay but how can it link both? Like this…

We’re celebrating #NationalBestFriendsDay over on snapchat… ???? Follow us now ‘riverislandsnap’ ???? pic.twitter.com/Z8sWUuFSWt — River Island (@riverisland) June 8, 2016

And the last, but by no means the least, our favourite…

Cahonas Scotland

This is just incredible. Truly, truly excellent.

Its #NationalBestFriendsDay so guys remember to look after your two best friends…. #TesticularCancerAwareness pic.twitter.com/Cq0M9cLD8K — Cahonas Scotland (@CahonasScotland) June 8, 2016

The post Which brand got it right on National Best Friends Day first appeared on 24 fingers.

The post Which brand got it right on National Best Friends Day appeared first on 24 fingers.

Love them or hate them, you can’t avoid emojis. They are popular mostly with millennials, but still used by some adults (Dad, please stop using the aubergine emoji. It doesn’t just mean the vegetable). They are quick and easy, sending one is way faster than typing out a response. The true power of emojis  is seen offline as well; just head to Primark’s kids section and see what I mean.

When Facebook Messenger reported that nearly 10 per cent of all messages sent on the app included emojis, few can say they were surprised (personally, I use an emoji in most messages I send). But for Facebook, the stat was surprising. So much so that it decided to embrace and evolve the trend, to: “Begin making emojis more representative of the world we live in”.

That means more skin tones, cultures, more icons of professional women, and new hair colours. Gingers, it’s your time…

In fact, there’ll be more than 1,500 designs which the internet seems super excited about. And no matter what emoji you pick, it’ll look the same for all Messenger users. Andriod, iOS, (what other phones even exist?!) Whatever you have and whatever your pals have, it’ll look the same. Goodbye weird black boxes.

So why are we telling you this? Well, it is important for any business to reach the consumer in a way that makes them stand out from the crowd. Understanding why emojis are popular and how to use them correctly is an art form. Get it right and your audience will think you are the best thing since sliced bread. Get it wrong and well, it’s a bit like your dad using the aubergine emoji. Enough said.

Let 24 fingers harness the power of emojis to help your business say more with less.

The post The emoji revolution first appeared on 24 fingers.

The post The emoji revolution appeared first on 24 fingers.

To me, to Craig David

Finally, something surprisingly good has come out of Radio 1’s Big Weekend. Paul Chuckle took this epic selfie with Craig David. Take note that he properly tagged Mr David and used a cheeky emoji. Paul, if you want a job, let us know.

Amazing set @CraigDavid ???????? pic.twitter.com/gQfT2ONPI2

— Paul Chuckle (@PaulChuckle2) May 29, 2016

Cute cat VS cancer     

What could be better than a cat video on the internet?   A cat video on the internet helping to fight skin cancer, that’s what.   This incredible ad campaign proves that curiosity won’t kill the cat, it’ll save the dog. A super cute kitten inspecting every inch of a Dalmatian to highlight the need to check for ‘beauty’ spots that could be the first signs of skin cancer. Genius. Plus it caused a lot (A LOT) of high-pitched squeaking in the office.  

Deliveroo delivered

Every now and then, we see a campaign and think ‘Damn, we wish that was our idea’. We had that yesterday. #JamiesDeliveroo was announced on Facebook at 8.30am and was trending on Twitter just half an hour later. To get involved, you simply had to tweet your workplace and city to be in with a chance of winning a ‘Super Food Lunch’ from Jamie Oliver delivered by Deliveroo.     

Get tweeting #JamiesDeliveroo with your workplace and city to win a Super Food Lunch from ME and @Deliveroo today! https://t.co/w4elIGSs2E — Jamie Oliver (@jamieoliver) June 2, 2016

Once both companies had started pushing it, people got involved and lunches got delivered. All Jamie’s social media team had to do was sit back and retweet the snaps of entire offices enjoying his salad.

THANKS FOR THE GRUB @Deliveroo@jamieoliver … We’re so OVER-EXCITED!! ????????❤pic.twitter.com/YZ2Ul3d41h

— Soap & Glory (@SoapandGlory) June 2, 2016

#FAILS  

It’s a no from me

One of the things 24 fingers has mastered is knowing when to use trending hashtags… and when not to. HB Ice Cream take note with this shocker.

Don’t JUDGE us, but we’re more excited about our new ice creams than the latest #XFactor news!#HBGoodbyeSerious pic.twitter.com/1C3HKT2HGu — HB Ice Cream (@HBIreland) June 1, 2016

#Cringe (get that one trending), who knew ice cream advertising could ever be a bad thing?

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The post The week’s #wins and #fails first appeared on 24 fingers.

The post The week’s #wins and #fails appeared first on 24 fingers.

#HoldTheDoor

What do Game of Thrones and IKEA have in common?

More than you’d think. If you’re still struggling with grief from last week’s episode, IKEA Australia have got the perfect meme to cheer you up.

Which wine?

US rehydration company Pedialyte® took advantage of #NationalWineDay and Twitter polls in this epic post. We salute you. (We voted for ‘free’, of course.)

It’s #NationalWineDay! What’s your favorite kind of wine?

— Pedialyte US (@pedialyte) May 25, 2016

 

#Fails

Flower power (or lack of)

This week saw the start of the Chelsea Flower Show, run by The Royal Horticultural Society. They tried to get people using the hashtag – #RHSChelsea but people just weren’t having it. #ChelseaFlowerShow trended on Twitter instead.

Good morning from #RHSChelsea. Hoping for more blue skies today, but we’re in for another great day no matter what! pic.twitter.com/TLKI3pQqnB — The RHS (@The_RHS) May 25, 2016

Always check the IQ of your influencers

When it comes to influencers, getting it right is tricky. (Read more about that here.) We thought the tricky bit was finding the right one, but turns out their intelligence (or lack of) is what you should watch out for. Scott Disick, Kourtney Kardashian’s baby-daddy, posted this Instagram #ad with a little too much information in the caption.

Who run the world?

A recent study showed that half of all misogynistic tweets posted on Twitter come from women. No, really. Come on ladies, what happened to #GirlPower? *does Spice Girls pose*

The post #Winning on Social Media first appeared on 24 fingers.

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