Forget claustrophobic cupboards and villainous ballet teachers – now, everything’s coming up Yasmine. Our resident pun princess, Yasmine Marden, shares how she keeps it fresh, day after day.

#1. So, what’s your favourite word?

Serendipity.  Whenever something in my life happens as a result of pure serendipity, it’s always a great day.

#2. What gets you up in the morning?

My horribly annoying alarm tone.

#3. What do you truly, honestly think of social media?

If I could summarise it in one word, omnipresent. Social media has managed to create a rapidity in our lives that allows us to know about the world — current affairs, politics, pop culture—  anywhere, everywhere, at all times. It’s remarkable.

#4. Kindles or books?

Books. I can’t imagine how my shelves would look without them.

#5.  What do you think is the biggest challenge to your industry right now?

Being innovative. It’s about creating social media campaigns that are impactful and thought-provoking. It’s always interesting when we have a client who doesn’t yet have an online presence — we work to translate their brand and ethos onto various social media platforms. It’s a huge brainstorming process (that includes a lot of biscuits).

#6.  What did you want to be when you were growing up?

A fashion journalist. It was only when I was an intern at a fashion publication, in a claustrophobic cupboard, hanging up hideous designer clothes, that I realised I didn’t take fashion seriously enough to write about it.

#7. What led you to your current career?

I read a really witty tweet from Tesco’s (the one addressed to Drake about also having ready-made ‘wraps’…) and thought to myself ‘wow, it’s someone’s job to think of this content’.  And then it hit me. I immediately applied for digital content internships, got one, and now I’m here. Sometimes I’ll be tweeting about Margherita pizza or Sienna Miller’s red carpet hair and I need to stop and remind myself this is my life. It’s a bit surreal.

#8. Can you use your favourite word in a sentence?

By serendipity, I was fortunate enough to get Queen Bey concert tickets.

(Disclaimer: That’s a lie, I did not)

#9. Now can you make it rhyme?

Come back to me next week, I might have thought of something by then…

#10. What advice would you give to your younger self?

Don’t worry about the future; everything always falls into place.

#11. What’s the best thing anyone’s ever done for you?

When my ballet teacher made me cry, my mum stormed into the studio after class and gave her the classiest tongue-lashing. I will never forget it.

#12. Tell us, what’s been your ‘career defining moment’?

@HabitatUK retweeted something I put out for one of our clients. I was chuffed. I have a bedside cabinet from them.

#13. If you won a big award of some kind, whom would you thank?

My dad, step-dad, little brother and the same lady who saved me from a villainous ballet teacher— my idol, my mum.

#14. Can you give us a timesaver of the day?

I’m probably… no, definitely the wrong person to ask. I’m always late.

#15. Where do you see your industry in 24 months?

Inconceivably huge. I envision more and more companies relying on a strong online presence to engage and interact with consumers. 

#16. Where were you 24 months ago?

In denial about the 13,000 words I had to write for my dissertation.

#17. What’s an interesting fact about your company?

Conventional eating schedules just don’t exist at 24 fingers. We’ve had leftover takeaway for breakfast… no shame in our game.

#18. If you could have a 24-minute Skype chat with anyone, living or dead, who would it be?

I would love to chat with my favourite author, Haruki Murakami. He’s the reason I fell in love with Japanese literature. 

#19. What’s one word you’d want people to describe you with?


#20. Would you mind taking a selfie for us?

How many attempts do I get?

#21. What’s your favourite Twitter handle or social media campaign?

@Oreo’s ‘Daily Twist’ campaign.  So ridiculously cute and so ridiculously clever.

#22. What’s one quote that defines your work ethic?

Work hard, stay humble.

#23. What’s been the best part of your day?

Reading my colleague Grace’s 24 Questions interview. She’s too much.

#24. Finally, anything to plug?

I’m a pretty punny person, if I do say so myself.