Most product launches on LinkedIn follow the same pattern. Big post on the day. A flurry of likes from people who already know you. Then nothing. LinkedIn has now published a framework explaining why that approach misses most of the people who could buy from you – and what to do instead.

Why a Single Launch Post Misses Most of Your Buyers

B2B purchasing decisions take time. A long time. The average buying journey spans 211 days and involves ten or more people – not just the person you are connected to on LinkedIn, but the colleagues they need to bring with them before anything gets signed.

LinkedIn calls the ones you cannot see “hidden buyers.” These are the people in legal, finance, and procurement who influence the final decision but never engage with your content. Your launch post reaches people already paying attention. The hidden buyers were forming their shortlist long before you made the announcement.

This is the part that matters: research cited in the framework shows 86% of B2B buyers start with a shortlist of names they already trust, and 81% buy from that list. If your name is not on it before the evaluation starts, the launch post does not change that.

What LinkedIn’s Three-Phase B2B Launch Framework Is

LinkedIn’s framework – published by its product marketing lead Robert Yanik in May 2026 – breaks a product launch into three phases: Ramp, Launch, and Nurture.

Ramp happens before any announcement. The job is getting your name known to the people who will eventually evaluate you – weeks before they are in evaluation mode. Video content is recommended here, generating three times more engagement than static posts and making viewers 1.6 times more likely to take action.

Launch is the announcement itself. The framework recommends concentrating reach at this moment using multiple voices – not just the company page, but the founder, the team, and any relevant collaborators posting in their own name. Employee networks reach 12 times further than company pages. One voice makes a corporate announcement. Several credible voices make it feel like market consensus.

Nurture continues after the launch, keeping the conversation going with people who already showed interest. Staying visible at this stage lifts overall campaign performance by 30%, according to LinkedIn’s own data.

Why LinkedIn Is Saying This Now

LinkedIn is the largest single paid advertising channel for B2B businesses. More budget is flowing to the platform than at any previous point. A framework that recommends three sustained phases of activity is also a framework that recommends three sustained phases of spend.

There is a second factor worth naming. Research shows 94% of buying groups now use AI tools to research suppliers before speaking to anyone in sales. AI does not form opinions from scratch – it surfaces existing information. A business with consistent, helpful content on LinkedIn shows up in that research. A business that posts occasionally and goes quiet does not.

LinkedIn is making a case for its platform and a case for AI visibility at the same time. Both happen to be true.

What This Means for Small Businesses on LinkedIn

The paid formats in the framework – reserved placements, premium video ads – are built for enterprise budgets. The thinking behind the framework is not.

Ramp, at small business scale, means posting about the problem your product or service solves before you announce anything. Four to six weeks before launch. In your own voice. Video where you can manage it. The goal is the same as the expensive version: make your name familiar to the right people before they start comparing options.

The multi-voice approach is available to any business at no cost. The founder posting, a team member posting, a collaborator posting – each in their own words, about the same upcoming launch. That is exactly what the framework recommends for enterprise campaigns, without the ad spend. Coordination costs nothing.

Post-launch, keep going. Most businesses go quiet once the announcement is out. The people evaluating you have not finished their process. Staying visible for the weeks after a launch is where most small businesses leave results on the table.

Should You Rethink How You Launch on LinkedIn?

Move the start date. That is the most useful thing to take from this framework. Whatever you are planning to announce, the LinkedIn activity that will do the most work starts four to six weeks before it goes live – not on the day.

Everything else follows from that: what to post, who should post it, and how to stay in the conversation after the announcement. That is a conversation worth having before your next launch.

At 24 fingers Towers, we love working with teams who are doing great work for founders. So when Lunos asked us to join their Copilot programme as guest speakers to share insights on digital marketing, we didn’t need asking twice.

Meet our mates Caroline and James

They help startups and product teams validate ideas properly before anyone wastes time and money building the wrong thing. They also help founders work out who their early customers are, how to build valuable engagement with them, and how to understand and identify the willingness to pay.

Customer research, assumption testing, getting real feedback from real people – all the groundwork that turns a good idea into a great business.

They’re brilliant at what they do. And once founders have worked with them, they’ve got clarity, direction, and a validated idea that’s actually ready to build (and scale).

Where We Come In

Digital marketing for early-stage founders. The stuff you need to think about way before launch day, when you’re still figuring out exactly what you’re building and who it’s for.

We shared:

Starting early – Why waiting until launch to think about marketing means you’ve already lost valuable time

Your founder story – People connect with people before they connect with products. Your story matters more than you think right now

Building visibility with limited resources – What you can actually do when budget’s tight and time’s even tighter

Creating genuine connection – Not vanity metrics, not bought followers. Real humans who give a monkey’s about what you’re doing

The Bit That Comes After Validation

So what’s next? After seeing the same pattern, founders who launch but either to a cold audience or with a scattergun effect without focus, we wanted to help founders establish the foundations towards building momentum.

Digital marketing shouldn’t feel like a whole separate thing to figure out later. It’s not separate. And it’s definitely not a “later” problem.

Our approach is to test and validate early, scrappily. No need to cross your fingers and hope for the best. Make it data-driven, and you’ll have actual insights rather than hearsay or conjecture.

Then my friend, you’ll be ready to scale.

Building something? Talk to Lunos about validating your idea and we’ll see you once it’s ready to reveal to the world (and not just your fam).

24 fingers: Good afternoon everyone, and welcome to another episode of 24 Questions. I’m Emma Goode, founder of Essex digital marketing agency 24 fingers, and I’m absolutely delighted to be joined today by the wonderful Jill Poet of the Organisation of Responsible Businesses. Jill is someone I often refer to as the person I want to be when I grow up in business, so this is going to be a fantastic conversation.

Jill Poet: Thank you for that lovely introduction, Emma. It’s a real pleasure to be here with you today, and I have to say, I think you’re already pretty grown up and doing incredibly well in business.

24 fingers: That’s very kind of you to say. So Jill, before we dive into our 24 questions, tell us a bit about yourself and your background.

Jill Poet: Well, my background is in management accountancy, which I did for about 40 years working with micro and small businesses. I’m passionate about small businesses, and whilst I don’t do much accountancy work now apart from a few exceptions, I still handle my own company accounts and have one little payroll client that I’ve been doing forever.

My main business now is the Organisation for Responsible Businesses, which is my absolute passion. I also have another website business called Healthy Life Essex which is packed with information helping people live happier, healthier, greener lifestyles.

24 fingers: That sounds fascinating. Tell me more about the Organisation for Responsible Businesses.

Jill Poet: The Organisation for Responsible Businesses, or ORB for short since it’s a bit of a mouthful, is almost the same concept as Healthy Life Essex but for businesses. We’re encouraging small businesses from sole proprietors upwards to care about people, care about the environment, be happier, do all the right things, but still be profitable and work efficiently.

We operate as a membership organisation. It’s now a member-owned not-for-profit national organisation, and we offer both membership and certification options. I’m very proud of what we’ve built.

24 fingers: That’s incredible, and I’m proud to be a member myself. Now let’s kick off with our first question – what’s your favourite word?

Jill Poet: Authentic, I think.

24 fingers: Perfect. What gets you up in the morning?

Jill Poet: Well, to be clear, I’ll be 75 next month, and one of my concessions to being older is that getting up early isn’t necessarily one of them. I love what I do and I’m passionate about it, but unless I’ve got something really important on, I wake up when I wake up, potter about, have coffee and juice in bed, and read for a little while. It’s quite civilised really. Then I’m at my desk, driving this business forward that we’ve built.

24 fingers: I love that approach to work-life balance. What do you honestly think of social media?

Jill Poet: I like LinkedIn. You can criticise it, but it’s still very honest and business-orientated for the most part. You do get some silly things on there, but mostly I quite like it.

I’m not personally interested in all the other platforms, and what social media is doing on a personal basis for a lot of people, I think it’s just horrendous. I steer clear of it. I think it’s particularly worrying for young people – there needs to be so much more control.

24 fingers: I completely agree with you on that. Are you a Kindle or physical books person?

Jill Poet: Both. We actually have quite an extensive library in our lounge, so Mike and I both love hard copy books. But of course, I love the convenience of the Kindle as well, the fact that you can take it anywhere – holidays, train journeys, whatever. So yes, definitely both.

24 fingers: I’m not quite sure what industry to put you in, but what would you say is the biggest challenge facing your industry?

Jill Poet: That’s an interesting question because I don’t neatly fit into any industry. Whenever I get those tick boxes that say “select your sector,” it’s nearly always “other.”

Some people might say I’m in the sustainability industry, and I tend to avoid being put into that because we’re not consultants. But even more so, what bothers me is that when most people talk about sustainability, they’re talking about environmental sustainability. Actually, the environment is a big part of what we talk about – it’s one of the important pillars – but it’s just one of the pillars.

I think we need to take a very holistic approach to sustainability, and of course, sustainability in terms of business starts with sustaining the business for the long term.

24 fingers: What did you want to be when you were growing up?

Jill Poet: I can remember having those questions, and it was quite odd because, being that much older, it was very much expected that a girl would get happily married and have kids. Now I did get married and have kids very early, and yet when anyone asked me that when I was younger, I didn’t define myself by that. I always just used to say I just wanted to be happy.

24 fingers: That’s beautiful. What led you to your current career then?

Jill Poet: It was a progression. As I said, my background was working with small businesses on the profitability, accountability, and governance side of things, but I was very passionate about small businesses.

We’d launched Healthy Life Essex and converted that to a community interest company. I was going to a lot of meetings in the early 2000s where there was lots of talk about corporate social responsibility, but it was all very much corporate-focused.

With my small business passion, I kept thinking, “What about small businesses. They need to be doing this as well.” And no one was talking about that. When we looked around, there wasn’t anyone addressing it, so we thought we’d better plug that gap in the market.

24 fingers: That’s fantastic forward-thinking. Your favourite word was authentic – can you use it in a sentence please?

Jill Poet: I do wish more good businesses would talk about the good things that they’re doing in their marketing, on social media, on their websites. Obviously, they always need to be authentic about it, but it’s important to share that goodness.

24 fingers: And now can you make it rhyme?

Jill Poet: Well, if I did, it would be something like “If you don’t use authentic in your marketing, then you must be a bit of a…” and I’ll leave it to the audience to work that one out.

24 fingers: I love it. What advice would you give to your younger self?

Jill Poet: I probably would advise myself not to have got married as young as I did. I quite liked being a wife and a mother, but I just made a very bad decision in the person I married as my younger self. I don’t think I really understood what love was all about. I thought you fell in love, got married and had children – I didn’t realise it was a bit more complicated than that.

24 fingers: We can discuss our divorce stories later. What’s the best thing anyone’s ever done for you?

Jill Poet: I’ve been on this planet for nearly 75 years, and lots of people have done lots of lovely things. Nice things can be something big, or it can be something like just a touch on the arm to say “I’ve got your back.”

Over the years there have been so many nice things, big things and little things, and I can’t think of any one thing that I would say is the nicest thing anyone’s ever done.

24 fingers: I think you’re very generous as a person, Jill. You always want to help somebody or go that extra mile to support and encourage, so I’m sure the universe is giving you that back – you deserve it. What’s been your career-defining moment? You might not have had it yet.

Jill Poet: Perhaps I haven’t yet, because when we launched, we were so way ahead of the field, and it was just after the crash. Getting that traction when we’d also got financial challenges because of the situation at the time was quite difficult.

There have been some defining moments – acknowledgements, awards, I’ve published a book – but I still think the major defining moment is yet to come in terms of national recognition. The membership and certification in particular – we have a certification that’s a great alternative to B Corp for anyone who knows what B Corp is. Getting that national acknowledgement would be the main thing I’d love to see.

24 fingers: No doubt you’ll achieve it. If you won a big award of some kind, who would you thank? I think I might know the answer to this.

Jill Poet: Actually, it would be my husband Mike for always being there and supporting me. We very nearly pulled the plug on the business in the very early days because of the financial situation. I didn’t have to tell him much about it – I didn’t tell him until a few months later – but I knew that however bad it was, even if we had to sell the house and live in a caravan, he would support me. Whatever has happened, he’s always been supportive.

24 fingers: That’s wonderful. Can you tell us your time-saver of the day please?

Jill Poet: It’s probably totally different to what most people will say, but for me, my time-saver is making sure that I go through and clear my emails throughout the day. Not just at two particular times, but not looking at it every single second either.

I find that if I don’t keep my email inbox cleared, then I get a backlog, I miss things, I get frustrated. So for me, it’s important that I do that, whereas other people think “don’t look at your emails.”

24 fingers: Email is definitely a beast that has to be tamed. Where do you see your industry in 24 months?

Jill Poet: Well, it depends how we define our industry, doesn’t it. If I think about it in terms of holistic sustainability, I would like to think it’s getting more traction.

It’s challenging because the last year or two has been going in the wrong direction because of external factors. All I can say is that those of us in this sector just need to keep driving it and keep positive.

24 fingers: Where were you 24 months ago?

Jill Poet: I’m not sure that a great deal has changed actually in terms of the last two years. Three years ago there was a big change, and that was when we gifted the company to the membership.

24 fingers: That’s such an interesting decision. Tell us more about that.

Jill Poet: Mike and I launched it in 2010 as a normal limited company, but we wanted to protect the legacy of the company. So in 2022, actually on my 72nd birthday, we gifted the company to the membership.

We incorporated a new company limited by guarantee with not-for-profit articles, transferred the existing company assets across, and then gifted it to the membership. That was to protect the legacy of the company and ensure that focus on small businesses in particular.

Our articles of association even have some processes built in that we need to retain to protect the integrity of the membership. We probably could have a lot more members and a lot more money coming in if we removed those, but it would have no real value. That goes back to authenticity and core values.

24 fingers: If you could have a 24-minute Zoom chat with anybody living or dead, who would it be?

Jill Poet: I think it would be Jamie Oliver, which might sound a really strange choice, but I find him fascinating. I was thinking David Attenborough first, which would be phenomenal, but actually Jamie is so much fun and the way he picks up these causes he’s clearly absolutely passionate about and throws his all into them. I just think it would be a lot of fun, and I love his approach.

24 fingers: And he’s from Essex.

Jill Poet: And he’s from Essex, yes, and I like a lot of his recipes too.

24 fingers: What’s one word you’d like people to describe you with?

Jill Poet: Tenacious, I think, probably.

24 fingers: Perfect. What’s one quote that defines your work ethic?

Jill Poet: I suppose “a tenacious leader in the field.”

24 fingers: What’s your favourite social media campaign. I know you’re not huge on social media, but is there something that’s struck you?

Jill Poet: I don’t really look at social media campaigns. I’m on LinkedIn, but in terms of the other platforms, I just don’t go on them.

One campaign that’s been important though is the whole “pay in 30 days” campaign. There’s just been an announcement from the government that they’re going to do something about it finally and put more powers in place. Whatever type of small business you have, whatever sector, it’s just so important that we get proper payment terms in place.

24 fingers: I absolutely agree with that. What’s been the best part of your day?

Jill Poet: I can’t tell you that we’re still recording.

24 fingers: Hahaha. Finally, is there anything you’d like to plug?

Jill Poet: I think the thing I’d say is we have a little five minute questionnaire that anyone can do. There’s no cost, no commitment. We call it “perfectly imperfect” because in five minutes you can’t cover everything. But it’s a thought-provoking thing – you get immediate feedback responses about how you operate your business, and there’ll be something within that that makes you go “Oh, I didn’t think about that.”

24 fingers: What’s the link for anybody wanting to do that?

Jill Poet: It’s questionnaire.orbuk.org.uk – that’s O-R-B-U-K dot org dot uk.

24 fingers: I’ll put that in the comments. Jill, thank you so much. It’s been wonderful to catch up – always inspiring. I can’t wait to see what happens next. I know this isn’t the end for ORB, this is just the middle. It’s a fantastic organisation, one that I’m proud to be part of. Thank you so much for your time.

Jill Poet: Thank you Emma, it’s been an absolute pleasure to be here, and it’s great that you’re part of our organisation. Thank you.

From a certain point of view, social media looks easy peasy: chuck out the odd quote from someone famous here for Facebook, throw together a quick Instagram video on your smartphone and boooom – Robert’s your father’s brother. 

Well yes, and then again no… We at 24 fingers towers know there’s a lot more going on than what people scroll through on their feeds. Business posts are a small part of a much bigger overall strategy, crafted pieces of content that serve an important purpose, and analysing whether they’re working is a mammoth task in itself. That’s why we’re going to look at social media audits, why you should have them regularly and what they can do for you. 

We heard the sharp intake of breath at the word ‘audit’ but don’t worry, this will be your kind of scrutiny, because its sole aim is to improve your business and boost your bottom line. So, let’s start at the beginning and ask a few important questions.

What is a social media audit?

Put simply, it’s a review of the metrics generated by your business’ social media posts that examines growth, highlights potential opportunities and what you can do to enhance your social media presence.

It helps you identify the bits of your social media campaigns that are working and those that aren’t doing quite so well, as well as spotlighting who you’re reaching, when and where, giving you a deeper understanding of engagement levels and how many sales you’re generating from your content. 

Does a social media audit really matter?

If your business is going great guns, then you might think “probably not” and move swiftly on but we say “woah there Nelly”. Knowing what your top-performing posts are means you’ll get a better insight into what your audience actually likes and prompts them to turn a click into a purchase. 

Do they prefer written content or are they gobbling up videos? Are they scrolling during the day (sneakily, and at work like the rest of humankind) or do they hop on in the evening when the shoes are kicked off and the cork’s out of the wine?

Tweaking your strategy, even just a little, after a social media audit could see a huge difference in sales and revenues, and that can only be a good thing. Likewise, if your brand isn’t performing as well as you’d like, you can pinpoint exactly what isn’t working, stop wasting your energy and try something new. 

How will a social media audit help?

Good question. First of all, as we’ve just said, it will help you understand your audiences better but it will also inform you where and when to find them. As anyone who has ever been up in the wee small hours, furiously putting together a business marketing plan knows, anything that helps pinpoint your ideal customer is worth its weight in gold.  

Second, social media audits will flag up any brand inconsistency, which can be a relatively easy fix but will reap huge rewards if everyone on every platform where you have a presence can recognise you quickly and easily. 

That leads us neatly to the third advantage: your brand will be known as credible, reliable and organised (even if you don’t always feel the same). The value from that is, to coin a phrase, priceless. 

Finally, a social media audit can help you set defined yet achievable business goals, whether it’s to grow your audience on a particular platform (having discovered that’s where a lot of your customers are lurking), increase sales figures or boost growth by a particular percentage. 

When should you have a social media audit?

It depends. Some companies have them quarterly, while others prefer monthly. What you really ought to be asking is who should carry out your social media audit, because that’s potentially a lot of data to wade through and understand. Luckily, that’s where we come in. 

We can crunch the numbers any time you want, whether it’s once a week or once a year, and generate insights into your business that will help shape your next move. We will analyse trends, identify opportunities, tell you where things are going well and offer advice on what to do for campaigns that haven’t quite hit the mark. 

Want to get started? Our 24 fingers are flexed and ready to go… Get the ball rolling here.

We’re 24 fingers, a digital marketing agency and a proud member of the Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here

Never let it be said we don’t appreciate the value of choice here at 24 fingers (just ask Emma about shoes) but – and we can barely believe we’re about to say this – there are times when having too many options is bad, especially when it comes to using social media platforms for marketing your brand.  

When it comes to advertising your business, it pays to be precise. There are lots of platforms that entrepreneurs can use to showcase their wares or services. However, like butter scraped over too much bread, trying to hit them all can be exhausting and do your bottom line no favours. Instead, try the following: 

Where are your people?

Any small business needs a marketing strategy and underpinning every single part of it is a deep knowledge of your customer. As well as their needs and pain points, you must also know which social media platform they spend their time on. 

If your market is Gen Z, then you should be hitting Instagram with both marketing barrels, because that’s where 73% of them hang out. On the other hand, 78% of baby boomers prefer Facebook. Target your marketing accordingly and you’ll save time, money and reap the sales rewards. 

How’s that content coming along then?

It’s all very well knowing where your ideal customers are if you don’t know what content they’re consuming. Do your younger audience members on Instagram want to wade through a blog post about the latest news in your sector, or will your older, Facebook-loving clients be keen on a funky video backed by a hard house soundtrack?

Alternatively, you can ask for feedback: 

• Look at your metrics to see who is consuming which content and on what platform
• Poll your customers and social media visitors to find out what they want to see/read
• Talk to your customers as they interact with you – direct questions work

Pick your platform carefully

So, you’ve established your ideal customer and found out what they want. Now all you have to do is match it to the appropriate platform – simples. 

One of the best starting points is a social media site you’re either familiar with or have had a positive experience with in the past. Use it as a test bed to try new ideas, then use your customer feedback to see how well this content performs on other outlets. 

A Facebook video could work well on YouTube and Instagram, for example, while a link to a blog post could engage on Linkedin and Twitter. Play around and see what happens. 

Act on your results

The great thing about social media is, even if you’re only operating on one or two platforms, they come with insightful analysis so you can see for yourself what’s happening with your content. 

Use those figures to more accurately target your audiences with content you know they’ll lap up and enjoy, and planning your next ad campaign will be a breeze, because you’ll know exactly where you need to be. 

If you’re still feeling more scattergun than surgical tool, drop us a line and we’ll help sharpen up that focus. 

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

We’re thrilled to announce the Fit for Business entrepreneurial programme, delivered by 24 Degrees and BlitzFitMe, has secured a share of the Brentwood Community Fund, offered by Brentwood Borough Council in partnership with Axis.  This innovative programme combines physical fitness, mindset and nutritional support with business planning, sales and marketing training.

Projects for the Community Fund have to demonstrate their volunteer or community involvement, be sustainable and supportive of community-based priorities under the key themes of:

• growing our economy
• protecting our environment
• developing our communities

Almost 30 organisations applied, and 24 fingers was among 14 recipients. “We are thrilled to have secured funding from the Brentwood Community Fund,” said Emma Goode. “It will be put to excellent use too, helping more of the region’s entrepreneurs get back on their feet, get a business up and running or scale their existing business.”

The Fit for Business is a free, eight week online programme (free to Brentwood Borough residents), designed to help people kick-start or scale their business. 

Do you have an idea that’s been bouncing around at the back of your mind for a while, but you’re not sure if you can make it a reality? Fit for Business could get you on your way. 

Were you among the millions furloughed because of Covid-19 and you’d like to get back on your feet on your terms? Fit for Business could be the stepping stone you need. 

The programme will start Wednesday 8th September. If you, or someone you know, would like to apply for a free place, please contact the team at hello@24fingers.co.uk and we will be happy to send more details.

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

Like millions of people, lockdown has stopped Saffron Hogg from doing the two things she loves best: expending energy and speaking to people. 24 fingers to the rescue 🦸‍♀

Bubbly, Birmingham-based Saffron is a 22-year-old final year French BSc student, and when she isn’t giving our Scheenagh Harrington foreign lingo pointers, she will be our new Engagement Assistant.

We have her mum to thank for Saffron crossing our paths. She was on the Get Leads by Daniel Priestley course with Emma, who thought she would be perfect for the company as an Engagement Assistant (proof – as if we needed it that – Emma’s always right).

“I am more than ready to put all of my social energy into my role at 24 fingers and get people interested in the company,” Saffron said, who described her superpower as “making others happy”. We’re not sure if that one’s a knickers-on-the-outside job, but we like the sound of it.

“I take pride in my loyalty and willingness to put others before myself in order to ensure that my friends and family are always at their happiest and healthiest,” she said. “There isn’t much fun in life if you’re the only one that’s able to enjoy it!”

Even if we didn’t know her fave cocktail was Sex on the Beach (oooh the sand though, Saffron, it gets in ALL the cracks), the fact she wants to be stuck in a lift with Benedict Cumberbatch – for obvious reasons – and ask him to say penguins (he struggles to say it, bless him) means we reckon she’ll fit right in. Welcome to 24 fingers, Saffron.

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

If 2020 taught us anything, it was that the small and medium business owners are a resilient, quick-thinking bunch. When Covid smacked a massive hole through everyone’s plans, this community rolled up its sleeves and got stuck in, supporting others while pivoting themselves. Talk about inspirational. 

Now, as the world ever-so-slowly returns to some degree of normal, the King’s Lynn BID (the area’s Business Improvement District) is doing its bit to help entrepreneurs refocus, recover and grow – and we’re proud to share that 24 fingers has been invited to support.

We’re one of the companies featured in the King’s Lynn BID Business Support Package: Refocus, Recover & Grow, a scheme aimed at connecting BID members with professionals who can help their businesses survive and thrive, even in today’s challenging economic environment. 

Business owners who aren’t sure of what help they need can browse the list on the Discover King’s Lynn website and contact anyone who catches their eye, or they can attend free short webinars offering a flavour of the areas the businesses in the group cover, from branding and business strategy, to social media and advertising. 

“We’re thrilled to be able to offer our wide range of expertise to businesses in the King’s Lynn region,” said Emma Goode. 

“The thought of revamping or refocusing a business at the best of times can be an intimidating task, but after the upheaval of last year, the King’s Lynn BID’s  Business Support Package is a brilliant way to help entrepreneurs get back on their feet or find new avenues to explore. We can’t wait to start supporting.”

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here

Lennon and McCartney. Emma and Kathy. Steve Jobs and Wozniak. They are among some of the world’s greatest partnerships, creating music, movie characters and must-have technology that brightened the four corners of the world. 

24 fingers aims to bring a little illumination too, with our latest collaboration. We’ve teamed up with the Microsoft Experience Centre in London to offer a series of free joint workshops which launch next month.

The first event kicks off on November 4th, and takes a one-hour look at world-class hacks for young professionals. Want to know how to write a kick-ass CV using Word, or create a PowerPoint presentation that will blow a prospective boss’s socks off? This one’s for you. 

The joint workshops with Microsoft run right through November, December and well into the New Year and will cover subjects including how to create a vision board using One Note, cybersecurity for small businesses – we reckon that one will be very popular – and empowering your small business. 

Emma Goode of 24 fingers said: “We’re thrilled to partner with Microsoft on these joint workshops. It’s a fantastic opportunity for entrepreneurs to get to grips with their technology and learn new skills that will boost their businesses. We can’t wait to get started.”     

You can check out our full list of events and workshops on Eventbrite, but don’t forget to sign up early and secure your place so you don’t miss out. 

We’re 24 fingers, a digital marketing agency and a proud member of the Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community and the Organisation for Responsible Businesses. If you’re feeling all fingers and thumbs with your online marketing, use our hands (and hearts and minds) to get extra digits on your bottom line. Book your free strategy call here.

Former American football star Tony Dorsett once said: “to succeed, you need to find something to hold on to, something to motivate you, something to inspire you” – and boy was he right. 

At social media agency 24 fingers, we are big believers in the strength of a community and the power of the hive mind. It’s why we’re proud members of some of the best networking groups.

These business groups offer support and networking opportunities that money literally cannot buy. They are sources of inspiration, endless wells of ideas and creativity, and great ways to make enduring friendships that extend far beyond the business world. 

So, we’re delighted to reveal that we’re among the members of the Brentwood & International Excel Elite Networking Business Group, which launches in November 2020. 

It’s the brainchild of Clare Horsley, founder of Excel Elite Business Networking, which gives business owners the opportunity to showcase their business and also themselves as the brand behind their business, and helps to forge strong relationships between members and visitors. 

24 fingers’ founder Emma Goode is enthusiastic about joining the Excel Networking Business Group: “I’m thrilled to be a part of this new networking opportunity,” she said. “I can’t wait to see what opportunities will come up. Brentwood has a thriving business community and it’s going to be fascinating to see how Clare’s group supports and expands it.”

“Excel Elite Business Networking was founded to provide business owners with the opportunity to showcase their business and also themselves as the brand behind their business,” said Clare. 

“Successful businesses are built by forming long-lasting and trusting professional relationships. Excel creates a supportive and educational platform for businesses to embed themselves into the business community. Take action and join our meeting, to build your network, connect with your target audience, both in the UK and internationally, and promote YOU! I am very much looking forward to working alongside Emma and welcoming 24 fingers to the Brentwood & International Excel Elite Group,” she added. 

We’re 24 fingers, a digital marketing agency and a proud member of the Brentwood Chamber of Commerce, the Trusted Business Community, the Organisation for Responsible Businesses and Excel Elite Business Networking. If you’re feeling all fingers and thumbs with your online marketing, use our hands (and hearts and minds) to get extra digits on your bottom line. Book your free strategy call here.