Someone in your Facebook Group asks a question. Forty-three people have opinions. Two of them are useful. Meta has decided this is a product opportunity.

What Is Forum and How Does It Work?

Meta has launched a new app called Forum, positioned as a standalone space for Facebook Groups. It did not get a formal launch – it was spotted on the iOS App Store by analyst Matt Navarra and has not been announced in all markets yet.

Forum describes itself as a dedicated space for deeper discussions, real answers, and the communities people care about. Log in with your Facebook account and you get a feed from Groups you have already joined. You can search for and join new groups based on your interests.

Posts and comments can be published under a nickname – which makes it feel less like Facebook and more like somewhere a person would ask a genuine question. Everything shared on Forum remains visible to Group members via Facebook.

There is also an AI-powered Ask tab. Drop a question in, and it pulls curated responses based on comments from real people across Facebook Groups, then lets you join those groups directly. Group Admins get a separate AI assistant to help manage groups and moderate content.

Forum is currently iPhone-only and not available in all regions.

Why Is Meta Really Doing This?

Reddit’s share price has been doing things Meta’s shareholders notice. That is most of the explanation.

Facebook Groups generate high-intent, high-engagement conversations that currently live inside Facebook’s main app, competing with everything else in the feed. A dedicated app pulls that behaviour into a separate container, makes it stickier, and gives Meta a new surface to eventually monetise.

Meta has emphasised that Forum is about answers from real people – positioning it as the antidote to AI-generated responses. The irony is that an AI assistant fetches those answers when you use the Ask tab.

Reddit built a billion-dollar business on exactly this behaviour. Meta has two billion users and owns the Groups infrastructure. The maths is not complicated.

What Does Forum Mean for Your Business?

If you run a Facebook Group as part of your marketing – a customer community, a niche interest group, a members-only space – Forum puts that content in front of people who are actively looking for it. Inside Facebook’s main feed, your Group’s discussions compete with everything. Inside Forum, they compete only with other discussions on the same topic.

The nickname feature changes what people ask. People ask different questions when they do not feel observed. Communities that feel psychologically safe generate more honest, more useful conversations – which makes the Group more valuable to everyone in it, including the admin running it. A well-moderated Group with genuine discussion becomes a searchable asset. A dormant one stays invisible.

The AI admin tools are useful at scale. For a Group of several thousand members, moderation support matters. For smaller communities, the human admin is still the point – and Forum does not change that.

Should Your Business Be on Forum?

Wait for the UK rollout, but use the time.

If your Facebook Group has been ticking over on autopilot, Forum is a signal that Meta is about to put more weight behind Groups as a distinct content channel. Communities with active admins, genuine discussion, and a clear focus will benefit when Forum lands properly. Communities that have gone quiet will not.

The window to build something worth surfacing is now, before Forum makes group quality more visible, not after.

Most small businesses treat paid advertising like a tap. Turn it on when you need sales. Turn it off when the campaign ends. Repeat until confused about why it never quite delivers.

That’s not a strategy. That’s hope with a budget.

What Is Always-On Advertising?

Always-on advertising means keeping a baseline of paid activity running continuously, rather than launching campaigns in bursts and going dark in between.

It doesn’t mean spending a fortune every month. It means maintaining enough presence that your ad platforms are constantly learning, your audiences are being built, and your brand is showing up while your competitors are on a self-imposed break.

The opposite – the burst model – looks efficient on paper. You spend when you need to, you stop when you don’t. In practice, every time you switch off and start again, you’re asking the algorithm to begin its learning process from scratch. You pay more to reach worse-matched audiences, your costs spike during the periods when you most need them not to, and you wonder why the campaign that worked six months ago isn’t working now.

It worked six months ago because it had six months of data. This one has a fortnight.

Why Ad Platforms Reward Consistency

Pinterest – which has 631 million monthly active users and processes 80 billion searches a month – published guidance this month making exactly this case. Brands running shopping campaigns for six months or more see around 33% higher return on ad spend than those running campaigns for fewer than three months. Campaigns using Performance+ catalogue tools deliver around 20% lower cost per action, partly because the system has had time to learn what works.

Pinterest’s motivation here is not entirely altruistic. More always-on spending means more revenue for Pinterest. But the underlying logic holds across every major ad platform – Meta, Google, LinkedIn, TikTok. The algorithm gets better the longer it runs. Your cost per result drops as the learning phase ends. The data you build during quieter periods becomes the engine for your peak performance.

Every platform is telling you the same thing. The ones that listen compete on performance. The ones that don’t compete on spend.

How to Split Your Paid Advertising Budget

You don’t need to pour everything into always-on activity. A sensible starting framework looks roughly like this:

Around 75% of your budget keeps evergreen campaigns running. These drive discovery and sales every day, covering your core products or services and staying live regardless of season.

Around 15% goes into audience growth – activity designed to bring new people into your ecosystem so that when you do push harder at key moments, you’re retargeting a warm audience rather than cold traffic.

The remaining 10% is your peak burst. Black Friday. Christmas. Your industry’s equivalent of January. That 10% does the heavy lifting it’s supposed to do because the other 90% has been working for months.

Ten percent on peak moments feels counterintuitive when you’re used to spending everything during peak moments. But peak performance isn’t built in peak season. It’s built in the 24 weeks before it.

Why Always-On Advertising Matters for Small Businesses

If you’re running campaigns around launches, promotions, or seasonal moments and switching off the rest of the time, you’re making every campaign harder and more expensive than it needs to be.

The fix is not complicated. Identify your core offer – the thing that’s relevant to your audience year-round. Build a modest always-on campaign around it. Keep the budget low if you need to. The point is continuity, not scale. Then layer your promotional or seasonal activity on top of that foundation, rather than expecting it to do all the work from a standing start.

Should You Start an Always-On Campaign Now?

Yes. If you’re planning a push for Q4 – Christmas, Black Friday, whatever your peak looks like – the learning phase you start today is the performance you get in November. A campaign that launches in October is still finding its feet when the expensive weeks arrive.

You don’t need a big budget to begin. You need a live campaign, some creative to test, and enough patience to let the data build. The brands that win peak season started in May.

A customer finds your competitor on Instagram. They were not looking for your competitor. They were not looking for anything in particular. That is how social search works. 

So what is social search, exactly? 

Social search is not a new channel. It is a behaviour that has been happening on your phone for years, and the platforms have only just started calling it something.

Someone types “festival makeup” into Instagram instead of Google. Someone asks TikTok what hotel to stay at in Lisbon. Someone finds a candle brand through a Reel they were not looking for and buys it within 24 hours. That is social search. It is discovery that happens inside apps people opened for something else entirely.

According to a Kantar study Meta commissioned in March 2026, 92% of people now use social platforms for product information. 58% find it more enjoyable than traditional search for discovery. 63% say they buy faster when social plays a role in the decision. Meta did not commission that study to be modest about the findings, but the numbers align with what client accounts show on the ground. People are not going to Google first the way they used to. The journey starts somewhere else now.

Google searches per US user are down nearly 20% year on year. Sit with that number for a moment before the next section.

Why Meta published this now

Two reasons, and neither of them is altruistic.

The first is money. If search budgets start moving away from Google and toward social platforms, Meta’s advertising revenue goes up. A 16-page report making the case for social discovery is one of the more elegant pieces of self-promotion in recent memory. It is dressed as industry insight. It is actually a pitch deck.

The second is timing. Google’s slice of US search ad spending is forecast to fall below 50% in 2026, down from 67.1% a decade ago. Advertisers will spend more than $100 billion on non-Google search ads by 2028. Meta wants to be the obvious answer to where that money goes. Publishing the research that frames the argument is step one.

None of that makes the data wrong. It makes the motive transparent. Those are different things.

What the numbers say that Meta is not loudly saying

Buried in the data is a figure that matters more than the rest. Meta’s own campaign analysis, drawn from over 10,000 geo-tested campaigns across more than 200 North American advertisers, shows that 64% of the customers it delivers are new to the brand entirely. And the return on ad spend for those new customer acquisitions runs 2.3 times higher than traditional search.

In plain English: Google reaches people who were already looking for you. Meta reaches people who had no idea you existed. Both matter. They do completely different jobs. The brands treating them as interchangeable are the ones puzzled by their results.

Meta has also introduced a shopping mode inside Meta AI called Muse Spark – US only for now – that responds to conversational queries and surfaces products directly from catalogues. The principle is the same as search, the interface just feels like a chat. 49% of consumers already use AI assistants for product discovery. 70% expect to use them more for shopping in the next six months. That is not an emerging trend. That is where this has already arrived.

What this means if you run a small business

Three things, and they are all more straightforward than the 16-page report would suggest.

Content needs to work as introduction, not confirmation. The formats driving purchase consideration on social are short videos and Reels (61% of consideration actions), creator reviews and demos (43%), and customer reviews and user-generated content (41%). Short video also ranks as the most useful format for moving someone from interest to action. A grid of product shots and quote tiles is not doing this job. It is talking to people who already know you, not the ones who do not.

Your product catalogue has become part of your search strategy whether you treat it that way or not. If the catalogue is out of date, image-poor, or missing variants, Meta AI has less to work with when surfacing products to people searching within the platform. This is not a future consideration. It is happening now.

Customer reviews are social proof and search signal simultaneously. A business with recent, visible, detailed reviews is more discoverable and more trustworthy at the same moment. These are not separate problems with separate solutions.

Should anything change in your marketing budget?

Not everything, and not immediately.

Traditional search handles utility. Someone who types “accountant in Chelmsford” into Google has already decided they want an accountant. Social search handles influence. Someone who comes across your content on Instagram has not decided anything yet – and that is precisely the opportunity.

The businesses winning at this are not the ones who abandoned Google. They are the ones who stopped treating social content as broadcasting and started treating it as discovery infrastructure. Reels that introduce. Reviews that reassure. A catalogue that actually reflects what is available.

The shift is real. The data is clear enough to take seriously even accounting for who commissioned it. The question is not whether social search matters to your business. The question is whether your content is doing the job of being found by people who do not know you exist yet.

If the answer is no, that is a 24 fingers-shaped problem.

“How often should I post on social media in 2023?” That is the billion-dollar question.

If we had a pound for every time we’d been asked that question we’d be…well, we’d probably still be looking after people’s social media. Because that’s what we love doing.

But anyway, we digress: if we had a pound for every time we were asked, “How often should I post on social media in 2023?”, we’d probably have the billion dollars required to know the answer.

However, knowing the answer isn’t as simple as us telling you to post three times a week, on a Monday, Wednesday and Friday. Nor is it as simple as us advising that our clients post every day. It’s much more nuanced than that. Here’s why:

Social media isn’t one size fits all 

If you’ve come here looking for a magic figure for how often you should be posting on social media, we’re sorry, because you’re likely to be disappointed. Yes, we could tell you to post once a day on Instagram, and three times a day on Twitter, but we’d be doing you a disservice.

Firstly, as a small business, would you even have enough content to post that regularly? If the answer to that question is no, then the answer to how often to post is less frequently than this. The frequency that you post needs to be able to match your content creation capacity, and when you run a small business and are CEO, head of marketing, the accounts department, HR, and the chief cook and bottle washer to boot, we appreciate that you may not have the time to create content 24/7.

Quality over Quantity

Going hand in hand with posting frequency, there’s a reason that content is always king: it’s much better to put out good quality content twice or three times a week than putting out post after post which doesn’t hit the spot because it’s of inferior quality. If you’re posting just for the sake of it, then you’re actually likely to lose followers through the use of poor quality content.

Remember to keep your target audience in mind at all times when creating content, and follow your brand’s guidelines: keep your tone of voice consistent, use your brand’s colours throughout, choose high quality images and perhaps an infographic or two.

Consider the type of content you’re posting

Key for 2023 is choosing the right type of content in order to reach your goals. Different types of content will give different end results.

• Want to build your engagement and your community? Use Instagram Stories.
• Looking to connect with other B2B brands? Choose LinkedIn.
• Ready to see your followers grow? Instagram Reels, carousel posts and TikTok are great for reaching new audiences.
• Want to drive conversions? Make use of User Generated Content.

Knowing what your social media goals are will help you determine what type of content to use*, and this will then lead you to how often you post.

For example, Stories can be used every day, and more than once a day, as they’re great for behind-the-scenes and getting to know your audience. But Instagram Reels take time and a lot of effort (and sometimes, a swear word or two) and so you may wish to use these more sparingly, maybe once a week. Getting to know what works for you and what works towards your goals will help you to decide when to post, and what.

*And then the social media experts like us creep in and whisper “and actually, you should really be posting a mixture of all of the above, at regular intervals, to really make the most of your platforms.” It’s a juggling act. It really is. But that’s where your friendly social media agency steps in. Get in contact with us if you’d like to hear more about that.

Keep it consistent

Above all else, keeping it consistent on your social media is the best thing you can do. If you only have enough content to post twice a week? Then make sure you do post twice a week, every week. This way, you won’t upset the algorithms too much, and your followers will get to know when to expect content from you.

Need more help with how often to post on social media in 2023? Get in touch with 24 fingers

We get it. We really do. It’s difficult to know how often to post to keep your brand in your followers’ minds, and how not to be the brand equivalent of that annoying person that you can track their every move via their Facebook posts because they share EVERYTHING.

And this is where 24 fingers steps in: we can help you to create good quality, consistent content. We will know which types of content will help you to reach your social media goals. And we can even help you to manage your feeds and post consistently.

Get in contact today and we’ll help you with how often to post on social media in 2023.

Facebook and Instagram are up to their antics AGAIN. As a business owner, it can be hard to keep up with the ever-changing information circling the web. Don’t panic though, 24fingers are here to break it down so you can see if NFTs are right for your business.

Crypto coin has really made their mark in the last few years. NFTs are the latest example of digital crypto assets making headlines. In May NFTs began making an appearance to select users and these “digital collectibles” doesn’t appear to be going away any time soon. It may surprise you that NFTs have been around longer than you think. The first NFT was minted on May 13, 2014, by Kevin Mccoy and has since led to many weird and wonderful NFTs on the market. Even Charmin is getting in on the trend with work dubbed as “the world’s first Non-Fungible Toilet Paper”. Bids have reached over $2,000 simply for the fact it is an NFT. Bids are so competitive, that we are getting traumatic flashbacks to the great toilet roll shortage of 2020 (What a time to be alive?).

It has recently been reported that Mark Zuckerberg CEO of Meta created has promoted the sale of his own Little League Baseball card to celebrate NFTs reaching 100 countries around the globe. But that begs the question why do people collect? Some may begin collections for sentimental reasons such as childhood nostalgia, some may have an affinity to a certain music genre or sports team for pleasure and enjoyment and some may simply appreciate the recognition and the community it creates. Whatever the reason for starting a collection, many collectors find tremendous satisfaction when finding a new treasure. Instagram is all about community and building an NFT community could be just the thing you need to spark engagement with your following.

What is an NFT?

So what the F is an NFT? NFT stands for “non-fungible token” it is a special digital asset that cannot be copied. It is possible to trade NFTs but a lot of fans enjoy the thrill of the chase when collecting and prefer to keep them. They are made using the process of minting and you will require a Meta mask wallet to make your first investment. One way to create your own NFT without programming knowledge is to use a service like OpenSea or NFT showroom. If this isn’t your style it is also possible with a little bit of coding to do it manually.

Popular NFT use

NFTs are the best way of securing digital provenance. Many creators are hopping on the trend such as digital artists, sports teams, game designers, and musical artists. The rise of blockchain and digital assets has created an enormous shift in personal branding. NFTs help artists monetize in a whole new way. What is even better are the new experiences and privileges – front row concert tickets anyone? Artists such as Kings of Leon have already offered this money and can’t buy experiences. Who doesn’t love a good perk? After all, no one wants to experience FOMO.

One of the main benefits of NFTs for digital creators is the ability to track ownership and originality. This feature has saved many artists the hassle and headache of fighting expensive legal battles. This exciting new market appears to be far more profitable with a boost in revenue from 10% to 90% adding an increased value.

Here at 24fingers, we will be keeping a close eye on this new trend. If you have something that you think could smash it on the NFT market slide into our contact page.

In celebration of emoji day, Emojipedia have released sample images of new emoji designs hopefully to be approved in September of this year. 31 emojis are up for approval which is significantly less than previous years (2020 had a grand total of 334 emojis released that year). Are the designers getting lazy or are we simply running out of fruits that don’t have an emoji yet?

The new collection includes emojis that no one knew were in demand with one twitter user referring to the new ginger root emoji as ’the weird branch thing’. However, we finally have an emoji for a high five. The new hand emoji referred to as rightward and leftward pushing hands (in all skin tones) can be used together to create a high five, which means no more using the prayer emoji to celebrate with your friends. High five to that. 

The small list of new additions also includes the long awaited plain pink heart, which has been highly requested since the start of emojis themselves and people online are very excited. However, we will remain unsure on how easy it will be to slip in the new donkey emoji into a conversation, but we’re sure people will find a way to give it a new meaning much like the beloved eggplant (ahem). 

Emoji 15.0 is planned to be released on major platforms by the end of 2022, Google being one of the first, and then on the other platforms by October 2023. Most of the drafted emojis, if not all of them, will be released onto our screens such as a jellyfish, a hand fan, a flute – just more random objects we can throw around in a text that don’t make total sense, but makes it more fun.  

We can hardly believe it’s time to look ahead to the social media trends of 2022 as 2021 draws to a close. It’s been a busy 12 months, from lockdowns at the start and Freedom Day in the middle, to Omicron at the end. 

During it all, countless small and medium-sized businesses hitched a ride on the e-commerce rocket, fuelled – of course – by social media. 

That trend, at least, doesn’t look set to change any time soon, as over 50% of customers in a recent survey said they wanted local businesses to use social media more, with 58% keen to hear about offers via their favourite platforms. 

That’s great news for business owners, but what else can we expect for the coming 12 months? Let’s take a look at what we think will be the social media trends for 2022… 

Social selling – what is it and does it work?

Social selling is a buzz phrase for good, old-fashioned customer service, and it’s all about building a relationship and trust with your customers. 

Social selling is a growth sector, particularly for businesses or entrepreneurs looking to elevate their brand presence, and Instagram is the social selling marketplace. 

If you’re planning to launch a new business in 2022, it’s crucial you connect your online store and your social media presence to create an unrivalled marketing tool. Talk to us about how to become a master social media marketer.  

Craft your content to entice and excite potential customers, then engage personally with them to create a rapport and watch those conversions skyrocket. 

Make it easy for customers to communicate online 

We’ve all lost minutes (in some cases hours) of our lives hanging around on customer service phone lines while trying not to listen to the worst muzak in the world. 

E-commerce has the potential to change all that. In 2022, consumers will be looking for direct, online communication methods for support and after-sales service. 

It’s up to you to make it as easy as possible for your clients to get in touch, whether via a WhatsApp number, sliding into your DMs on Twitter, or messaging you on Facebook. 

Ensure your customer experience is as stress-free as possible and, if it’s appropriate, don’t forget to add a dash of fun. 

TikTok: one of the biggest social media trends for 2022

In the past couple of years, we’ve watched TikTok blossom from a teenager’s toy to becoming a fully fledged business platform. It’s added profiles, ads and a creator marketplace. 

Search demand for TikTok grew by 173% in 2021, compared to 22% for Instagram Reels and a 33% slump for Stories. 

A recent survey found 24% of respondents thought TikTok was the most effective for reaching their business goals, a massive 700% increase on 2020 figures. If you don’t have a TikTok presence, make 2022 the year you get one. 

Short videos will be king in 2022

The king is dead, long live the king. If YouTube is the home of the longer-form video, 2022 will see the rise and rise of bite-sized video content popping up across a range of platforms. 

While ephemeral content – ahem – such as Twitter Fleets and LinkedIn Stories came and went in 2021, TikTok’s popularity fed consumer appetite for video snippets that were smart, eye-catching and informative. 

With almost 40% of businesses preferring short-form videos too, the stage is set for a boom in the ad form. Start brainstorming now for ideas or read on for more social media trends for 2022. 

Take social media trends for 2022 and make them yours 

Social media is awash with all kinds of content, and nothing makes us smile more than when we come across something really smart or original. 

That’s why, in 2022, keeping an eye on what’s trending on social media will be crucial for entrepreneurs and business owners, because they’re brilliant bandwagons to jump on. 

If a trend lighting up social media fits with your brand message, what better excuse to hop on and use it to amplify your business? It’s a fuss-free way to generate potentially viral content. 

Should I pay for social media ads?

It’s a very good question, and something we can help with if you’re not quite sure. Business-to-business (B2B) ads are a potential growth area for paid social media ads in 2022, and Facebook is still the daddy when it comes to getting the best return on investment. 

Partner up with an influencer in 2022

Relationships are the glue that binds society together and it’s no different in business. The pandemic years have demonstrated that the UK’s small and medium sized businesses are a resilient, innovative bunch, and even more so when we join forces. 

In 2022, that trend will expand as increasing numbers of businesses partner up with influencers to spread their brand message to the widest possible audience. 

For example, teaming up with a top TikTokker could open up a whole new customer base, or partnering with a local Instgrammer with a solid following could boost your brand no end. 

The creative and revenue possibilities are endless, and you don’t even have to pay for a Kardashian (thank goodness). 

So there you have it – our pick of the social media trends for 2022. As always, we’ll keep our fingers on all the platforms’ pulses. In the meantime, all that remains is for us to raise a glass and wish everyone a happy and prosperous New Year. 

We’re 24 fingers, a digital marketing agency and a proud member of the Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

Can you imagine what life would be like if every acquaintance you’d ever made turned up at your front door, demanding you listen to the latest thing they had to say? Quite apart from the catastrophic impact it would have on our biscuit stash, it would be madness at 24 fingers’ towers. 

Yet that’s what happens on social media every single time you hop onto a platform. Your feed is inundated with stuff: everything from group discussions to new items – not to mention ads, ads, everywhere. 

But how much of it is actually relevant or of interest to viewers? You probably scroll past a reasonable chunk of posts – and the same is true for every other person on the platform, which means businesses have to work their socks off to be seen. 

Luckily, the clever chaps at Instagram are working on a solution, dubbed Favorites. 

This feature would allow you to ‘favourite’ (we’re really not sure it should be used as a verb, but there you go) up to 30 accounts, prioritising their posts above all others, lifting them from the swirling mass chucked up by Instagram’s algorithm. 

Facebook, which owns Instagram, has something similar called Close Friends, and both features could prove to be both interesting and handy for business owners looking to make sure their brand cuts through all that noise. 

It would help bring potential customers’ attention to products and services they’re interested in buying, and also make feeds clearer and easier to browse. 

Before we all get too excited and start looking for the Favourites label, Facebook said: “This feature is an internal prototype that’s still in development and not testing externally.” 

We’ve heard that one before, but we reckon if word about Favourites has leaked out, chances are it’s not that far from being tested, even on a small scale. 

As always, we’ll keep our finger firmly on the pulse of social media’s shenanigans, and when we hear more, you’ll be the first to know. 

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

We love it when the social media giants play with their toys, and Facebook-owned Instagram is the latest platform to fiddle around with its features – so to speak. From 30th August, some users will no longer be able to use the swipe up call to action on Stories, because it’s being replaced with a Link Sticker. 

We know, we know, not every change is either welcome or required, but bear with us and we’ll talk you through what the changes could mean. 

First of all, not everyone had the swipe-up facility, it was only available to verified businesses and creators or those who met the required follower count limit (eg the much-hallowed 10,000). 

Second, we reckon the Link Sticker will give Stories creators more control. You can change the size and style and – most niftily – you can stick your Link Sticker anywhere you like in the Story. 

The goodies keep on coming too, because unlike with the swipe up system, the Link Sticker allows users to react and reply to posts that carry it, boosting your engagement with a click. 

The Link Stickers will join others for donations, music and polls that already exist on the Stories platform, but don’t worry if you don’t get access to them straight away. 

Instagram is, understandably, concerned that if it hands them out to the world and his wife, there’ll be someone who spoils it for everyone by using Link Stickers to spread misinformation and whatnot. Back of the class for that ‘orrible lot. 

If the platform does decide to go the whole hog and share them universally, it could be the first step toward creating even more access to link-sharing in Stories, and the business possibilities for that would be well… almost limitless. 

For now, we’ll keep an eye on Instagram and its Link Stickers, and let you know whether they boost traffic and engagement. 

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here

“I would have gotten away with it, if it hadn’t been for those pesky kids”, said almost every Scooby Doo villain ever. Those clever boffins at Facebook might be muttering something similar into their chai lattes at the latest social media bombshell – they’re no longer the world’s number one downloaded app. 

According to 2020 data from analytics platform App Annie, that honour now belongs to Chinese upstart TikTok. It has one billion users worldwide, including more than 100 million in the United States alone. 

So, what is the secret behind TikTok’s sudden boom in popularity? Well, it has proved massively popular among younger users, with some truly eye-popping content doing the rounds. 

Like Facebook, it’s proved itself to be a relatively easy platform for businesses to post content and grow their brands among a receptive and fairly affluent audience using nifty engagement solutions and immersive formats. 

It’s also given even the oldest social media hands a chance to flex their creative muscles. Who knew razor-sharp editing could be so much fun? 

Add into the mix last month’s move allowing post videos up to three minutes in length, tripling the previous cap, and we reckon Facebook will have to do a bit of work to catch up – which means more goodies possibly coming our way. Naturally, when they drop, we’ll make sure you’re the first to know. 

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.