“I would have gotten away with it, if it hadn’t been for those pesky kids”, said almost every Scooby Doo villain ever. Those clever boffins at Facebook might be muttering something similar into their chai lattes at the latest social media bombshell – they’re no longer the world’s number one downloaded app.
According to 2020 data from analytics platform App Annie, that honour now belongs to Chinese upstart TikTok. It has one billion users worldwide, including more than 100 million in the United States alone.
So, what is the secret behind TikTok’s sudden boom in popularity? Well, it has proved massively popular among younger users, with some truly eye-popping content doing the rounds.
Like Facebook, it’s proved itself to be a relatively easy platform for businesses to post content and grow their brands among a receptive and fairly affluent audience using nifty engagement solutions and immersive formats.
It’s also given even the oldest social media hands a chance to flex their creative muscles. Who knew razor-sharp editing could be so much fun?
Add into the mix last month’s move allowing post videos up to three minutes in length, tripling the previous cap, and we reckon Facebook will have to do a bit of work to catch up – which means more goodies possibly coming our way. Naturally, when they drop, we’ll make sure you’re the first to know.
We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.