April means many things to many people. For some, it’s all about the eggs and bunnies of Easter. For others, it’s the prospect of yer actual sunshine as summer inches closer.

For us at 24 fingers, April means Pinspiration.

Of course we’re among the millions who pore over our Pinterest feeds on a daily basis (er, maybe make that hourly for Scheenagh), seeking all the inspo our hearts desire.

Whatever business you’re in, it’s worth submitting images featuring Pinterest’s monthly and seasonal trends. It is but the work of a moment and could see your products placed in front of literally millions of eyeballs. Who doesn’t want that?

Let’s take a look at the trends Pinterest will be featuring in April. If any of them are within spitting distance of your wheelhouse, whip out that phone, take some funky pix and get them Pinned.

On April’s Pinterest radar…

Regular users of Pinterest know it’s a social media platform that whispers, rather than shouts (we’re looking at you, X).

So it’s a clever move on its part to divide the month into separate weeks, because it means all the submissions get several days to shine (and engage potential customers).

Featured trends for 1-7 April

Hair dye ideas

Whether you sell hair dye products that would make Ziggy Stardust look shy and retiring, can help hide those pesky grey hairs, or create accessories that add a dash of colour, this April trend is for you.

Bucket list travel

Do you own and rent out a holiday home somewhere jaw-dropPingly beautiful (we may need to inspect it to verify that claim)? Get those Pins uploaded and watch the bookings flow in.

Eid outfits

Dazzle Pinterest users with images of your classiest clothing and accessories for Eid al-Fitr, as Muslims around the world don their best bib and tucker to celebrate the end of Ramadan. If you thought getting dressed up for Christmas was a big deal, you ain’t seen nuthin’.

Henna designs

Another one for those creatives out there: showcase your most beautiful henna creations with Pinterest’s April trend. We could look at these for hours…

Featured trends for 8-14 April

Festival outfits

The second week kicks off with an opportunity for all you clothing creatives to get us in the mood for Glastonbury and other music festivals. Is it worth cutting to the chase and making everything waterproof and mud-coloured?

Viral food recipes

Everyone at 24 fingers towers is absolutely here for this trend. Artisanal pie-makers, curry chefs, bakers or soup stars: if you’re in the food recipe business, this is your moment to make even the lovely Nigella chuck in the teatowel.

Grunge makeup

Scheenagh is old enough to remember the original grunge vibe. We’re fairly certain this one won’t make you look like you slept in a dustbin overnight in your nan’s cardigan. Beauty products providers, we’re looking at you to prove us right.

Funky bedroom decor

Now we’re talking. A plague on anyone who claims the 1970s were the decade taste forgot or that leopardskin only goes with leopards. This trend is for everyone who loves to shake things up in the bedroom. Be warned, Emma may be taking notes…

Featured trends for 15-21 April

DIY wedding invitations

This is one of our fave trends, and will appeal to all those quillers, crafters and creatives out there. DIY wedding invitations feature in the third week of April, and Anne (who is happily married but is that kind of gal) can’t wait to see what you all come up with.

Dress to impress outfits

Dressmakers, tailors, period costume enthusiasts – your moment to sparkle has arrived. Give us a social media twirl and let’s see how glorious the world would look if we all climbed out of our saggy leggings and wine-stained T-shirts…

Wedding photography

Emma always says the key ingredients for a good wedding are a great dress, great food and zero fights (it’s an Essex thing) and who are we to argue? Professional snappers who capture romance for a living may have o-Pin-ions *sorry*, but get your pictures on Pinterest first, then we’ll talk.

Garden party ideas

WOW. This has to be the mother of all April’s themes: it appeals to so many businesses. Whether you make soft furnishings, grow specialist plants, hand-blow glasses, or create incredible floral displays, the opportunities are endless.

Featured trends for 22-28 April

Meatless meals

The fourth and final week of April trends is a massive one for all you veggie and vegan businesses. Anne is convinced a poky vegetable can’t look and taste better than her frankly delicious chicken satay. Challenge accepted, we say…

Soft glam makeup

Proof that even we don’t know everything, this is (apparently) not foundation that’s slapped on with the lights out. Think glittery, jewel-like tones that melt effortlessly into the skin, and no harsh lines. All you make-up gurus out there: Pin your pics and show us what you’re working with.

DIY upcycling projects

Anne loves to get her teeth into upcycling furniture and is a bit of a dab hand, if we say so ourselves. She’s on the lookout for a new project so this April trend is going to be right up her street. Pin images of your work and let the inspo flow.

Second-hand outfits

Everyone loves bagging a thrifted bargain, don’t they? Emma picked up a gorgeous pair of Kurt Geigers recently that she swears were a snip. From vintage bags to giving your grandad’s suits a new lease of life, Pinterest is the place to show off the second-hand style people can buy from you this April.

So, there you have it: the trends that will have Pinterest fizzing this month. If you’ve never popped your Pinterest cherry but are ready to give it a go, talk to us at 24 fingers.

We’ll help you put together gorgeous boards on Pinterest and have you Pinning faster than you can say “who needs blu-tack?”

We’ve previously highlighted how Pinterest can be seen as a bit of a hobbyist indulgence. Don’t be fooled by that slightly soft reputation: the Pinterest Predicts annual trend forecast is better than Mystic Meg for being right on the money. 

Now is the chance to find out whether your business can capitalise on one or more of its forecasts, as we cast an expert eye over the top trends Pinterest believes will be big in 2024. 

Karate Kids

In the 1980s, every child and their pyjamas wanted to be Ralph Macchio (even though he was about 34). In 2024, the Gen Zers will be looking at a range of combat sports to provide down time, stress relief and a sense of empowerment. 

Our top search term: ‘kickboxing aesthetic’, up an impressive 265%. 

Bonkers for Badminton 

Sticking with the sports theme is Pinterest’s prediction that Millennial and Gen Z consumers will go all-out for badminton. Whether anyone can say ‘shuttlecock’ without smirking remains to be seen. 

Our top search term: ‘badminton bag’, at +105%. 

Booming beauty care

Go booooomers. They will be lining up alongside Gen Zers to snap up all things body care in 2024. If your business offers beauty products aimed at anywhere from the neck down, these are your people. 

Our top search term: ‘body skincare routine’ – up a jaw-dropping 1,025%.

True blue

Another Pinterest trend to watch out for in 2024: the return of blue beauty products, driven by demand from Gen Z and Millennials. From faces to fingertips: the bolder the better. 

Our top search term: ‘fun blue nails’ – up a nifty 260%.

Shining silver

From blue hues we slip to cool chrome: silver metal shades will be everywhere next year, especially among Gen Z and Millennials. Expect some spacey, sci-fi chic, from nail art to interior design as metal goes mainstream. 

Our top search term: ‘nail art metallic’, up a hefty 295%.

Grab Grandad’s cardie 

The past will be another source of inspo to Gen Zers and Boomers in 2024 as they take what Pinterest dubs ‘grandpa core’ and run with it. Thankfully, there’s not a flat cap and heated big slipper in sight: rather chic cardigans, customised clothing and retro streetwear. 

Our top search term: ‘customised denim jacket’ up a sprightly 355%. 

Taking a bow 

You won’t need to keep your eyes peeled for this 2024 fashion trend, because Pinterest reckons bows will be everywhere. From teeny-tiny ones on shoes to bigger ones for clothing and hair, creators are going to have their hands full with this one. 

Our top search term: ‘bow outfit’ +190%.  

Big, bouncy and bold 

Anyone who remembers the 1980s may feel as if they’re having flashbacks in 2024, but panic not. It will just be Millennials and Gen Z indulging their passions for larger-than-life hair and jewellery. 

Our top search term: ‘big bun’ swelling by 230%. 

Kitchen party, anyone?

We’re huge fans of recycling and upcycling at 24 fingers. Next year Gen Xers and Boomers will be driving the trend for kitsch kitchens, packed with vintage appliances and thrifted accessories. Bold splashes of colour will be everywhere. 

Our top search term: ‘eccentric kitchen’, +160%.

Cafe, home style

Baristas are going to be weeping into their aprons next year, thanks to Boomers and Gen X deciding to do coffee for themselves. The interior vibe will aim to recreate everything the coffee shop offers (except the crowds).

Our top search term: ‘coffee bar styling’  up a mouthwatering 1,125%. 

Fantastic food fusions 

What happens if you put a pizza and a pie together? Apart from raging indigestion and an expanding waistline, Pinterest reckons these sorts of mash-ups will be the go-to food fad for Gen X and Boomers. Pass the hot sauce… 

Our top search term: ‘cheeseburger tacos’ up a gut-busting 255%. 

One person’s trash… 

Boomers and Gen X consumers will be driving another important trend for 2024, according to Pinterest: upcycling. It will cover everything you can think of, from clothing to furniture and even food. (We never leave a biscuit behind…) 

Our top search term: ‘small scrap wood projects DIY’ up a mega 1,220%.

When Dracula Met Billy the Kid

Yep, Western goth will be a design thing in 2024, thanks to Gen Z and Boomers. Pinterest predicts lots of moody interiors, based on a dark colour palette and fringes. We’ll believe that one when we see it. 

Our top search term: ‘Western bedding ideas’ +310%. 

It’s jazz, but not as we know it 

Millennials and Gen Z will be driving another fashion and interiors trend in 2024: vintage jazz. They’ll be freestyling fashion and interiors based on the sound. If jazz is your bag, you’ll be the coolest cat in town. Nice.

Our top search term: ‘jazz aesthetic clothing’ up a bebopping 180%. 

Lolly from jelly

Definitely one of the odder predictions from Pinterest’s report: the jelly aesthetic is going to be big in 2024, particularly among Gen Z and Millennials. Think everything from couture and interiors to hair and beauty. 

Our top search term: ‘jellyfish haircut’ up a whopping 615%. 

Totally tropical 

If cowboy goth, jazz and jelly don’t float your boat (or fall into your business niche), keep an eye on the Boomers and Gen Zers. They will be seeking food, interiors and fashion inspo from all things tropical: expect lots of hot colours and hibiscus. 

Our top search term: ‘tropical chic decor’ up by a scorching 110%. 

Money makeover 

If you’re a ceramicist or potter, this one’s for you: demand for customised piggy banks and bank cards from Gen Z and Millennials is set to skyrocket next year. Think stickers with lots of personality. 

Our top search term: ‘credit card stickers’ +140%. 

Going off-road…

Everyone loves getting away from it all, and for Boomers and Gen X, 2024 will be the year they load up their cars and head off into the great outdoors. Campfire singalong and a sausage-onna-stick, anyone? 

Our top search term: ‘overland gear’ up 110%. 

…and taking it slow 

While Boomers and Gen X are yomping in the wild, holidays for Gen Z and Millennials in 2024 will be very different. They want to take their feet off the gas and put them up somewhere they can snooze. Amen to that. 

Our top search term: ‘ASMR sleep’ up an intriguing 165%. 

Stylish fish and trendy turtles

If you are in the aquaculture business, 2024 is going to be your year, according to Pinterest. Gen Xers and Millennials are set to become aquarium adepts, with over-the-top designs a big trend. We can’t wait to see the boards for this one… 

Our top search term: ‘fish tank themes ideas’ bubbling up by 410%. 

Marking kids’ every moment 

Brace yourselves for a heart-bursting 2024 as parents celebrate pretty much everything their offspring achieve, from their first tooth to moving up to ‘big school’. If you’re in the celebration cupcakes biz, or sentimental keepsakes, this trend’s for you. 

Our top search term: ‘potty training rewards ideas’  + 100%. 

Wild and wonderful weddings 

It’s not just fashion and interiors that will be getting a vintage overhaul in 2024. Boomers and Millennials will mine the 1970s (gawd help us) for their wedding inspo. Time to get groovy, all you wedding-adjacent businesses. 

Our top search term: ‘groovy wedding’ +170%. 

Chitty chitty chat chat 

Forget a shy and retiring 2024 if you’re a Gen Z or Millennial. They are going to be the main drivers of a trend to forge deeper connections and find new conversation starters. The big question is: will any topic be off the table? 

Our top search term: ‘hot seat questions’ up a squirmy 825%. 

So, there you have it. A whistle-stop run-down of what Pinterest predicts will be big for 2024. 

Whether you want to jump on these trends, or start one of your own, 24 fingers can help with your Pinterest strategy for small businesses. Talk to us and get goodies all year round.

Most of us have, from time to time, or even hours on end, dabbled in a little bit of Pinterest. Redecorating your child’s bedroom? There’s a board for that. Want somewhere to collect all of those craft patterns you’re going to try at some point? There’s a board for that. Planning a wedding? There’s a board for that, too. But Pinterest as a platform is more than just a rabbit hole of pretty things; it’s also a great tool for brands to use, particularly in relation to the Pinterest Predicts report.

Predicting the future: what is Pinterest Predicts?

Pinterest Predicts really is ahead of its time. The report is Pinterest’s annual trend forecast report, which looks ahead to discover some of the biggest trends for the year ahead. By it’s own admission, it’s a ‘not-yet-trending’ report, and its tagline of ‘Before you see it everywhere, see it here’ is scarily accurate, having maintained a 80% success rate for three year’s running.

Whilst many of us see Pinterest as beautiful indulgence, or a way to organise our lives and the things we love, it’s actually a powerful search engine in its own right. And the reason that Pinterest Predicts is so important when planning your social media campaigns is that each year Pinterest let you into their search data. You can even filter by audience (for example, Boomers, Gen X, Gen Z, Millennials), demographic and gender to really drill the data down to complement your own target audience.

Yes, a lot of the trends featured are pretty niche, but many of us can use the trends to a greater or lesser degree to both plan campaigns and inspire content.

How can Pinterest Predicts help with social media campaigns?

First things first, take a look through the Pinterest Predicts report. If there’s something in there that relates to your industry, get ahead of the trend and start thinking about and shouting about that trend on your socials right now.

For example, if you’re a fabulous hairdresser, why not think about how you can promote the Gemini Hair trend to your clients? Or if you’re a doula, or a self-care specialist, could you tap into the Fourth Trimester trend? Think ahead and see how you can make these trends, which will only be on the rise throughout this year, work for your brand.

Of course, you could use these trends to make Pinterest itself work in your favour, and create thumb-stopping pins which will drive traffic towards your business, but you can also use it to create content for other channels too: the visual nature of Instagram, for instance, is ideal to translate some of the trends into posts for this platform, and this could work well for your brand if, for example, you’re trying to attract local custom.

What inspiration can I take from the report?

If nothing else, and no niche fits, then at least have a little flick through Pinterest Predicts: you may be surprised by the inspiration you can take from it. Use the trends to inspire your campaign aesthetics; style your social media photography in this year’s Airy Styles trend, for example, or use All The Raves for the colours for your social media templates. Just remember that with every trend, it is only a trend that works for you if it suits your brand and your target audience.

Pinterest Predicts: we’re predicting successful social media for you and your brand in 2023

That’s right, you heard it here first: our not-yet-trending prediction for 2023 is that you and your brand can create successful social media campaigns for the year ahead. Not sure where to start? Get in contact. We can help you with your social media, whether you’re looking to get on board with the next big thing or just use hints of what Pinterest Predicts to create stand-out, thumb-stopping content. 

Last year was… how can we put it politely? Ah yes, a hot mess, what with all the disruption, stress and grief caused by the Covid-19 virus. 

Yet 2020 also saw some big changes in the social media world, whether it was LinkedIn getting with the 21st century programme and discovering video, to Facebook doing its level best to shove Instagram into everything. 

The new year has got off to an equally bumpy start but, like the US President’s desk, we are resolute when it comes to maintaining a positive outlook. With that in mind, here’s what we think will be the top social media trends for 2021: 

Instagram Reels and Searchability

Chances are if Alexa or Siri aren’t a part of your household (other smart speakers are available) then you’ll know someone who can’t remember how they managed without them. 

Voice search is tipped to be one of the biggest social media trends of 2021, so make sure it’s a solid part of your social media marketing strategy. 

Likewise, visual search is set for big things. Customers take a smartphone picture of a product and ask the internet:  “where can I buy this?” Pinterest is one place to be to get the most out of this trend, likewise Instagram, with its shiny shoppable features. 

Sustainability

It’s been a quietly growing trend for several years but sustainability – the business version of being environmentally friendly – will be more important than ever in 2021.

Supply chains were tested to their limits during the pandemic and some businesses turned to local alternatives, in some cases reducing their carbon footprint. As more customers call for eco-friendly items or demand to know more about the origins of products, being able to demonstrate your green credentials through marketing will be a boon to your business. Boom.

Brand Values, Diversity and Inclusivity

Any talk of sustainability is inevitably followed by that of diversity and inclusivity (and not before time!), and we think both will play a big role on LinkedIn.

The professional platform, which gave us Live, Events, Polls and Stories in 2020, will also become a place where business owners can approach, discuss and shed light on important political, social and economic issues.

LinkedIn’s recently added features will be powerful marketing tools in 2021, as business owners, professionals and brands use the platform to demonstrate their values and stand up for important issues. Expect some fireworks – if you’re not already starting them.

Let your customers do the talking 

Remember the days when, if you were really impressed by a product you bought, you told the world and his or her wife? In the 21st century, social media has replaced the garden fence, and user-generated content (UGC) is the new gossip. 

It’s not to be sniffed at either. Ads including UGC have an impressive 400% higher click-through rate than those without, so it’s crucial to get your customers talking about your products and services. We can devise a social media marketing strategy to help make this happen. 

Video content is king 

You don’t have to be Kim Kardashian to woo consumers to your brand, but adding video to as many of your social media posts as possible will keep you bang on a big 2021 trend. 

There’s no shortage of platforms to choose from either: Facebook, Instagram, LinkedIn, Twitter, TikTok and, of course, YouTube – the video world’s your oyster, Rodney. The real trick is making sure you’re posting in places where your audience is watching… 

Let’s get interactive 

Any social media marketing strategy worth its salt includes some sort of interactive content. It’s a great way to engage customers and can be a neat way to find out what they’re thinking or looking for. 

This year didn’t get off to the best start, thanks to yet another lockdown, but it will fuel a need for less passive content. Rack your business brains and come up with quizzes, interactive infographics, or calculators, to entertain that captive audience. 

A sense of social media community 

The vast majority of small and medium business owners are part of at least one social media group. They’re the lockdown version of going to the pub: private places to share success stories, swap ideas and have a general grumble about the general state of the world. But have you ever thought of creating one for your brand? This type of social media community, set to be hugely popular in 2021, is a place where you can engage current and potential customers, launch products and get instant feedback that can help shape and drive your business. 

Check your metrics

Every social media marketing strategy will have results, and analysing that data can be a rollercoaster ride. But are you looking at the right metrics?

Having lots of followers might make you feel feel great, but it may not be a true measure of success. In 2021, a big social media trend will be stepping away from ‘vanity’ metrics and a shift toward a broader range of criteria, including awareness, engagement, conversion and consumer. If it leaves you baffled, drop us a line and we’ll make sense of the chaos. 

So that’s it – our top social media trends for 2021. There’s a lot to get your teeth into so if you don’t know where to start, give us a call and we’ll help you dive right in. 

We’re 24 fingers, a digital marketing agency and a proud member of the 42 Club, Brentwood Chamber of Commerce, Excel Business Networking Group, the Trusted Business Community, the Organisation for Responsible Businesses and the Rotary Club of Brentwood à Becket. We help companies who are all fingers and thumbs with their social media grow their business and brand. Book your free strategy call here.

There isn’t much that fazes Glenys Chatterley. She’s done everything from being a member of senior management at the Post Office to serial entrepreneur, running an interior design business, a catering company and is the driving force behind Effective Business Network (ebn).

As if that wasn’t enough to fill her plate, Glenys also offers uplifting and inspiring insights into how she effectively halved her body weight. She was getting good results too, with a healthy 33k monthly visitors on Pinterest. 

But that didn’t prevent her from trying to improve, and so she booked a 1-2-1 Pinterest training session with 24 fingers. 

In a month, those numbers skyrocketed 172% to 57.2k. “Fantastic, clear information,” Glenys Chatterley said about the Pinterest session. “It dealt with all my questions and at the end I was sent a recording of the training, the presentation and some additional tools.”

If you want to achieve three-figure growth in four weeks, book in for a free consultation today and we’ll show you how to make your social media work smarter, not harder. 

God loves a tryer, so they say, and they don’t come much bigger than Google. It’s dominated the world of search so completely, it’s hard for any single company to even think about giving it a run for its money. But Pinterest is giving it a damn good try. 

It’s evolved from its early incarnation of a pin-board site into a sophisticated, smart platform that has more than earned its e-commerce stripes, turning engaging and eye-catching content into shoppable products for discerning customers and bringing marketers flocking to its door. 

Understandably, Google isn’t taking the competition lying down and has launched Keen, a web and Android app that offers users a “place to grow and share your interests with loved ones”, according to a blog post from its creator, CJ Adams. 

“You say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,” Adams wrote. “You make a ‘keen’ which can be about any topic, whether it’s baking delicious bread at home (Ed’s note: sourdough, anyone?), getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.”

If you’re thinking it sounds a LOT like Pinterest, we’d say you’d be right, but there is a little more clout to Keen. It draws on the might of Google Search and the latest in machine learning to identify content related to users’ interests – something that could potentially be very useful for marketers. 

Keen isn’t the first crack Google has taken at Pinterest, in fact it’s been rolling out tools and features mimicking the platform for almost two years. Whether it’s genuinely hit on something this time around only time will tell, but we’ll definitely be keeping a close eye on this new kid on the social media block. 

Are you a devoted Pinterest lover looking to hook up with more social media platforms? Drop us a line at 24 fingers and let us play Cupid.