Every format this month does the same job: it makes something ordinary look like more thought went into it than actually did. What you’re posting doesn’t change. How much show you put around it does.
Here’s what that looks like in practice.
Trend One – “The Moodboard”
A carousel that mixes photos, textures, colours, quotes, products and lifestyle shots into one visual around a single vibe. No single image has to do the work – the combination does.
It works because it reads as curated rather than dumped. A photo dump says “here’s what I did.” A moodboard says “here’s who I am.” One of those is rather more flattering, and it’s the one that doesn’t need a paragraph to prove it.
How to use it
Small businesses: Pull the colours and textures straight from your product or space. Wedge one client quote between two lifestyle shots. No text overlay – if you need a caption explaining the vibe, you haven’t made a moodboard, you’ve made a slide with commentary.
Service providers: Harder without a product to photograph. Use process instead – the notebook, the half-finished plan, a screenshot – next to a client outcome, next to a single number on a plain card. Same theme, different material.
Coaches and consultants: This is your personality slide. The books on the shelf, the mug, the whiteboard mid-scrawl, the testimonial. Resist explaining any of it. It works or it doesn’t, and explaining it settles which.
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Trend Two – “Make It Sound Illegal”
Describe your job in a way that sounds completely criminal while staying entirely true. The reveal lands at the end, and the gap between “that sounds like a confession” and “oh, it’s just plumbing” is doing the work.
It works best on businesses that sound suspicious out of context – trade work, weddings, photography, anything involving other people’s money or houses. The reveal has to genuinely surprise. If your job already sounds fairly normal, this one isn’t for you.
How to use it
Trade and technical businesses: “I break into people’s houses, take their money, and I’m gone before they notice anything’s changed.” Locksmith. Let the caption carry the reveal, not the video.
Wedding and event businesses: Describe the job as surveillance and crowd control. Reveal: wedding planner. The description should sound worse than the truth right up until it doesn’t.
Anyone whose job sounds worse than it is: Accountants going through someone’s private finances. Photographers instructing strangers where to stand. If a stranger would flinch at the plain description, you’ve got the format.
@annaguanchemd It’s called being a dermatologist😉💉 #officehumor #workhumor #bellaskininstitute #drannaguanche #calabasas ♬ original sound – youhadmeatvintage
Trend Three – “The Documentary Voice”
Recreate the seated, dead-serious Netflix documentary interview – same lighting, same dramatic pauses, same score – and use it to narrate something completely mundane.
The humour is entirely in the mismatch. The more seriously you play it, the funnier the ordinary subject becomes. Underplay it and it’s just a bad interview.
How to use it
Founders: Film it dead straight. Dramatic pause. Reveal something unremarkable – “It was a Tuesday. Nobody warned me about the invoicing software.”
Service businesses with client stories: Recreate the testimonial as a documentary confession, but keep the “crisis” small – a missed deadline, a font nobody could agree on.
Team culture content: Same seated set-up, same score. Subject: who ate whose lunch from the office fridge. The format has never once cared how small the stakes are.
@annaguanchemd It’s called being a dermatologist😉💉 #officehumor #workhumor #bellaskininstitute #drannaguanche #calabasas ♬ original sound – youhadmeatvintage
Trend Four – “The Timestamped Day”
A grid of four horizontal clips, each with a timestamp, walking through moments of your day. Works for almost any business – the structure does the work.
How to use it
Solo operators and small teams: Four honest timestamps – the client call, the mistake, the win, the thing you nearly forgot. Real times. Staged ones are obvious.
Service businesses: Use it to show a project’s actual timeline in one grid instead of a highlight reel. The gaps between timestamps tell the story as much as the clips do.
Product businesses: 9am unboxing stock, 11am a return, 2pm a good review, 5pm packing an order. The unpolished timestamps do more work than the polished ones.
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Trend Five – “Give Me Ten”
Built on the “give me 10” audio from Love Island, this format runs through ten relatable problems, habits, tips or facts your audience recognises in themselves. The pace is the point – no room to look away before the next one lands.
How to use it
Any niche business: Ten things clients say before they’ve worked with you. Quick cuts, no explanation. Recognition does the work.
Coaches and consultants: Ten habits of the client who’s about to burn out. Specific enough that people screenshot it and send it to a friend.
Service businesses: Ten reasons a project runs over budget. Said plainly, one per beat, then stop.
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Trend Six – “The Girl Grip”
Soft, deliberate, aesthetic-coded ways of holding and handling everyday things – a coffee cup by the fingertips, a bag carried loosely, a door opened slowly. Ordinary actions shot to look graceful rather than functional.
How to use it
Beauty and wellness businesses: Apply it directly – product in hand, slow motion, no voiceover required.
Lifestyle and hospitality brands: The coffee cup, the door, the menu. Small gestures, shot slowly, nothing rushed.
Anyone selling a feeling rather than a feature: This format sells atmosphere. If your business is about how something feels rather than what it does, borrow the aesthetic rather than the specifics.
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None of these formats need a studio, a script, or a full production day. They need a real detail to attach to – the actual job, the actual timeline, the actual line you’ve been holding back on saying.
Pick the one that fits the post you were already planning to make. Apply the format. That’s your only job.
