At 24 fingers Towers, we love working with teams who are doing great work for founders. So when Lunos asked us to join their Copilot programme as guest speakers to share insights on digital marketing, we didn’t need asking twice.

Meet our mates Caroline and James

They help startups and product teams validate ideas properly before anyone wastes time and money building the wrong thing. They also help founders work out who their early customers are, how to build valuable engagement with them, and how to understand and identify the willingness to pay.

Customer research, assumption testing, getting real feedback from real people – all the groundwork that turns a good idea into a great business.

They’re brilliant at what they do. And once founders have worked with them, they’ve got clarity, direction, and a validated idea that’s actually ready to build (and scale).

Where We Come In

Digital marketing for early-stage founders. The stuff you need to think about way before launch day, when you’re still figuring out exactly what you’re building and who it’s for.

We shared:

Starting early – Why waiting until launch to think about marketing means you’ve already lost valuable time

Your founder story – People connect with people before they connect with products. Your story matters more than you think right now

Building visibility with limited resources – What you can actually do when budget’s tight and time’s even tighter

Creating genuine connection – Not vanity metrics, not bought followers. Real humans who give a monkey’s about what you’re doing

The Bit That Comes After Validation

So what’s next? After seeing the same pattern, founders who launch but either to a cold audience or with a scattergun effect without focus, we wanted to help founders establish the foundations towards building momentum.

Digital marketing shouldn’t feel like a whole separate thing to figure out later. It’s not separate. And it’s definitely not a “later” problem.

Our approach is to test and validate early, scrappily. No need to cross your fingers and hope for the best. Make it data-driven, and you’ll have actual insights rather than hearsay or conjecture.

Then my friend, you’ll be ready to scale.

Building something? Talk to Lunos about validating your idea and we’ll see you once it’s ready to reveal to the world (and not just your fam).