Gracing us with her beguiling charm is none other than Grace Scott, 24 fingers’ very own social media assistant. With a degree in photography and an unfaltering passion for digital landscapes, she assures us she would rather be eating her food than taking photos of it.

With that straightened out, we get into the details of what gets her up in the morning, which famous person she’d have a 24 minute Skype call with and even manage to coax her into a selfie, #nofilter.

#1. What’s your favourite word?

Easy one… food.

#2. What gets you up in the morning?

Food. Specifically Nutella on toast, it’s a saviour.

#3. What do you truly, honestly think of social media?

I think it’s the best thing ever because it pays the rent (and food). Jokes aside, I think a lot of people are too quick to antagonise it as this omniscient presence that has impacted the way we interact with each other. In all honestly, I think social media is only consuming if you allow it to be.

#4. Kindles or books?

Books, indefinitely. I like something that’s tangible, plus I love their musty scent.

#5. What do you think is the biggest challenge to your industry right now?

Social media never sleeps, so new trends and viral phenomenons are conceived every day. Because of how rapid everything moves, I would say the biggest challenge would have to be relevance. Working at a content marketing agency, we need to weave trends in real time into all of the content that we put out for our clients. It’s about staying on top of the game, always.

#6. What did you want to be when you were growing up?

I wanted to be two things. First, the tiger from ‘The Tiger Who Came to Tea’ by Judith Kerr who crashes a tea party and gobbles up all the food. It was particularly inspiring to me at the time, and still is. Second, a paramedic because I loved Casualty (though this soon subsided after my favourite character Kelly died…#sadtimes).

#7. What led you to your current career?

I’ve always been a social media fiend. Whilst scrolling through Chipotle’s twitter feed and retweeting a photo of a burrito, I had an epiphany: if someone is getting paid to handle their social media feeds, I could be doing the same.

#8. Can you use your favourite word in a sentence?

I need food.

#9. Can you make it rhyme?

I’m not being rude, but I need food.

#10. What advice would you give to your younger self?

To not put so much weight on grades and results. Whilst doing my A-levels I was wracked with the pressure to perform well. Now that I’ve transitioned from that phase of my life into the working world, I’ve realised that experience and, more importantly, passion, is of so much more value.

#11. What’s the best thing anyone’s ever done for you?

My photography teacher at A-level gave me endless creative freedom. I will always remember him for it.

#12. Tell us, what’s been your ‘career defining moment’?

Getting the job at 24 fingers, hands down.

#13. If you won a big award of some kind, whom would you thank?

My parents.

#14. Can you give us a timesaver of the day?

Always be ten minutes early for everything.

#15. Where do you see your industry in 24 months?

I see social media and online content marketing becoming more mainstream. More people will understand its importance in shaping brand awareness.

#16. Where were you 24 months ago?

I was at university studying photography and eating a copious amount of Dairylea Dunkers.

#17. What’s an interesting fact about your company?

We’ve never had to make a cold sales call!

#18. If you could have a Skype chat with anyone living or dead, who would it be?

Tim Burton. He’s my favourite director and just seems like an all round cool dude. I would love to pick his brain.

#19. What’s one word you’d want people to describe you with?


#20. Mind taking a selfie?

Do I have to? <Takes selfie reluctantly>

#21. What’s your favourite Twitter Handle or social media campaign?

@MoneySupermkt‘s #Epicstrut— Sharon Osbourne’s cameo was great.

#22. What’s one quote that defines your work ethic?

Treat people how you’d like to be treated.

#23. Apart from seeing us, what’s been the best part of your day?

Finding out that the UK is the best place to die.

#24. And finally, anything to plug?

Any food brands that need social, I’m your girl.