The November feed is serving main character energy meets shared delusion. Between oddly specific confessions, clever transitions, and everyone pretending to host their own dinner party, the algorithm’s feeling very “we’re all in this together – kind of.” Here’s what’s trending across social this week – and how to make it work for your brand.
“We From the Same Place” – The Instant Connection Trend
This sound is all about shared brain cells. Creators lip-sync to “We from the same place” and pair it with on-screen text that reveals an oddly specific, deeply relatable connection.
It’s the digital equivalent of that “you too?” moment – funny, familiar, and perfect for community building.
How to Use It
Small brands: Highlight shared habits between you and your customers (“When we both refresh the page waiting for restock”).
Personal brands: Show personality – your quirks, team jokes, or that niche thing you all do at 3pm.
E-commerce: Use it to celebrate your “insiders” – show what your most loyal customers have in common.
@0001ang
♬ we from the same place the Bronx – HNDSUM
“Take a Picture” – The Transition That Stops the Scroll
If your feed’s suddenly full of people walking in rhythm with the beat, you’ve spotted this one. The “Take a Picture” trend pairs leg shots, confident strides, and a slick camera pan on the whispered lyric.
It’s giving attitude with choreography – short, sleek, and very watchable.
How to Use It
Retailers: Use it to reveal products – start with a close-up, then pan up on the “take a picture” lyric.
Service businesses: Swap in your team – one step, one reveal each. It’s an easy way to introduce your crew.
Solo founders: Just walk. Own it. Add your tagline or CTA in text.
@dadandcloshow Have you tried this? 🤣 #picturesoundtrend #picturesound #picturesoundchallenge #picturetrend #phototrend ♬ original sound – DadAndCloShow
“What’s Going On” – The Nicki Minaj Mashup Moment
This one’s pure dopamine. A mashup of Nicki Minaj’s “Beez in the Trap” and 4 Non Blondes’ “What’s Up?” has creators lip-syncing, dancing, and spinning through seamless transitions.
It’s part chaos, part genius – and completely addictive to watch.
How to Use It
Product-based brands: Use it for quick outfit, product, or mood changes in sync with the beat drop.
Coaches or creators: Make it meta – start with confusion (“what’s going on?”) then flip into your message or announcement.
Hospitality or venues: Perfect for showing off a space or event transition.
@whoiisonika Gaggggg #nickiminaj #sabrinacarpenter #foryou ♬ original sound – dj auxlord
“Don’t Make Me Choose” – The Relatable Dilemma Trend
This trending Grey’s Anatomy soundbite captures that everyday battle between logic and impulse. Creators use it to dramatise the moment they know what they should do… and the chaos they’ll probably choose instead.
It’s funny, human, and dangerously easy to adapt.
How to Use It
Personal brands: Compare the smart choice vs the chaotic one (e.g. “Early night” vs “just one more Canva tweak”).
Small businesses: Show the contrast between ideal and reality – “healthy budget” vs “Black Friday ad spend.”
E-commerce: Use it to tease two popular products – both irresistible.
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“Little Treat” – The Self-Care (and Snack) Economy
Back again, and thriving. The “Little Treat” trend has become the anthem for micro indulgence. Whether it’s a fancy coffee, a shiny new notebook, or five minutes of peace, creators are celebrating the small things that get them through the day.
How to Use It
Small business owners: Post your “little treat” after a tough day – humanising, real, and relatable.
Product-based brands: Position your offer as their little treat (“You deserve it – no justification required”).
Service businesses: Pair this audio with a quiet, satisfying clip (pouring tea, lighting a candle, or finishing a task).
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“Dinner Is Served” – The Non-Food Flex Trend
No actual dinner required. This trend uses the “Dinner Is Served” audio to showcase anything but food – think perfectly packed parcels, project results, or that shiny new product reveal.
It’s tongue-in-cheek and visually satisfying, the perfect blend of aesthetic and humour that makes people stop mid-scroll.
How to Use It
Small businesses: Use it to serve up your latest wins – from glowing reviews to website launches.
Product brands: Show off your packaging or restock drop with a “Dinner Is Served” caption.
Service providers: Serve the final results of your client work (a finished project, a new logo, a before-and-after).
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“Do You Want the House Tour?” – The Behind-the-Scenes Trend
This one turns the everyday into an event. Using the “Do You Want the House Tour?” audio, creators guide viewers through their workspace, store, or creative process as if it’s a grand reveal.
It’s simple, personable, and brilliant for showcasing your environment without feeling salesy.
How to Use It
Brick-and-mortar businesses: Give a quick walkthrough of your shop, studio, or event setup.
Digital creators: Turn your process into a tour – from brainstorm to finished product.
E-commerce: Use it to showcase different product collections or limited-edition drops.
@prmrk.newry Do you want the housetour🏡#prmrk #newry #fashion #style ♬ sonido original – DenesGaCo
The Round-Up
Social media’s shifting again – this time toward relatable realism. We’ve officially entered our “main character, but self-aware” era.
The most engaging content this month? Short, human, and a little bit messy – the kind that makes people say “same” out loud.
Pro Tip
Don’t chase trends – translate them. Pick one, adapt it for your brand tone, and make your audience feel like you’re in on the joke with them.
