This month, 24 fingers has been proudly working alongside one of London’s most influential public artists, Martin Firrell, on ALL IDENTITY IS CONSTRUCTED, a national public art project.

The artwork is made up of three 90 second videos depicting three individuals, each with their own identity and unique story to tell. The aim of the project is to raise debate and conversations around the topic of identity. Supported by Clear Channel UK, Outdoor Plus and Primesight, the artwork is being shown on digital billboards throughout the UK.

Working closely with Martin Firrell, the 24 fingers team has shared the #AllIdentity message across social media, encouraging the public to get involved with the movement by sharing their own stories, thoughts and opinions.

Influencer outreach has played an important role on this campaign, with prominent organisations happy to share the message of equality and inclusivity across the world.

24 fingers’ Managing Director Emma Elmer comments: “It has been an absolute privilege to be involved in the All Identity project. I am delighted that the 24 fingers team has been able to support Martin in raising debate on such an important topic and show the role social media can play in battling discrimination and prejudice.”

You can watch the videos and show your support for identity equality over at and lend your voice to the conversation @allidentity using the hashtag #allidentity.