The Challenge
Bry runs a creative strategy and web design business, offering everything from branding to website services. Like many solo entrepreneurs, she had the skills and experience but was struggling with a common problem: not enough of her ideal clients were finding her.
When Bry reached out, she was clear about what wasn’t working. Her services weren’t visible enough to her ideal clients, and when people did find her, the customer journey was a little messy. Her checkout process was more manual than she would have liked, her onboarding felt disjointed, and she was spending too much time on admin tasks that should have been automatic.
Running a business solo is tough enough without having to worry about whether your systems are working properly. Bry needed a way to make her expertise more visible whilst creating a professional experience that would convert browsers into buyers.
The Solution
We worked with Bry to tackle both sides of her challenge. First, we developed a service positioning strategy that would help her ideal clients find her more easily. Then we redesigned her customer experience:
- Service positioning strategy to reach ideal clients
- Checkout system overhaul
- Streamlined onboarding process design
- Customer journey mapping and optimisation
The focus was on creating systems that would work for her business, not against it. We wanted her spending time on creative work, not chasing invoices or explaining complicated booking processes to prospective clients.
The Results
The changes made an immediate difference to Bry’s business. She started attracting better enquiries and converting them more effectively:
“100% – since implementing Emma’s suggestions, I’ve been far more visible, I’ve sold several small services and had enquiries that have led to bigger work. Can’t argue with those results! Plus, thanks to Emma’s tips, my checkout and onboarding experience is so smooth and straightforward now. It’s easier than ever for clients to book and pay for my services, plus it means less admin for me.”
Our ongoing support worked just as well. When challenges came up, Bry didn’t have to figure everything out alone:
“If I had a challenge I was facing, Emma already had a solution or service ready for me. Always helpful, always clear!”
Perhaps most importantly, Bry felt supported rather than isolated in running her business:
“Running a business solo can be tough, so it has made a big difference to feel like someone is in my corner and celebrates my wins with me!”
Why This Approach Works
Clear positioning beats broad appeal: When your ideal clients know exactly what you do and who you help, they’re more likely to get in touch and pay for your services.
Smooth systems increase conversions: A professional, straightforward booking and payment process removes barriers between interest and purchase.
Proactive support prevents problems: Having someone who understands your business and can spot potential issues early keeps small challenges from becoming major headaches.
The Bottom Line
- Overall Experience: 10/10
- Recommendation Score: 10/10
- Process Rating: “Very smooth!”
FAQs
Q: How long does it typically take to see results from these changes? A: Most clients notice improvements straightaway after implementing automation systems and processes, though the exact timeline depends on your current systems and business goals.
Q: Do you provide ongoing support after the initial work is completed? A: Yes, we’re available for questions that arise as you implement changes and grow your business. Think of us as an arm round your shoulder and an extra pair of hands when you need them.
Q: What happens if the solutions don’t quite fit my business model? A: We customise all deliverables based on your specific business structure and client needs rather than providing generic templates. Our service is bespoke to you and your business.
Tired of Being the Best-Kept Secret in Your Industry?
Stop letting brilliant work hide behind an online bushel. Let’s get your ideal clients finding and buying from you instead.
PS: Hi This Is Bry offers creative strategy and web design services for businesses looking to improve their brand presence, both on and offline. Here’s the link to check out their creative services.
