Tracy, founder of Norfolk-based CellarClass, needed to raise her profile on social media accounts. But like for so many other solopreneurs, that felt overwhelming and she wasn’t sure where to start.
The Challenge: Knowing Where to Start with Social Media
Running a wine education business offering masterclasses, group presentations, and corporate speaking engagements, Tracy had the expertise and passion sorted. What she needed was clarity on how to translate that into social media presence without getting lost in the process.
For a business built on personal expertise and helping people discover wine – from beginners taking their first masterclass to corporate groups learning about wine regions – getting visible online was important for reaching the right people.
The Solution: A Reusable Framework
Rather than overwhelming Tracy with every possible social media tactic, we provided her with practical tools and clear guidance.
What we delivered:
- LinkedIn profile optimisation – updated bio, headline, About section, and company page description with CTA suggestions
- Branded Canva templates that Tracy could update each month
- Monthly content calendar – post themes, weekly objectives, and suggested CTAs in an editable document
- Social media post examples – tailored content covering brand story, educational, and conversion-focused posts, with bespoke hashtags
- Competitor research – a mini swipe file of 3-5 inspiration accounts with content format ideas and opportunity gaps
- Scheduling support – recommended free tools with set-up walkthrough and posting checklist
- GDPR compliance checklist – simple data protection guidelines tailored to her wine business setup
- A 1:1 strategy session including a review of the content produced, a walkthrough of the tools we recommended and follow-up action points
The Results: Clear Direction and Practical Next Steps
Clear focus – Tracy knows exactly where to concentrate her social media efforts
Strategic foundation – a practical approach that fits her wine education business
Practical templates – reusable frameworks for consistent content creation
Growth clarity – areas she hadn’t considered before now form part of her marketing strategy
But the real evidence is in Tracy’s feedback:
“No question was too simple to ask – I was made to feel comfortable from the start of our working relationship. New ideas and inspiration develop every time I review the notes/templates provided. Areas I hadn’t considered before that are relevant to my services and potential clients now form part of my growth strategy.”
Why This Approach Works
Practical Over Complicated: Social media doesn’t need to be overwhelming when you know which areas to focus on and which ones to leave for later.
Real Business Solutions: CellarClass offers wine education to beginners and enthusiasts – people who want to learn without feeling intimidated. We built a social media approach that matched how Tracy actually works with clients.
Strategy Plus Action: Good strategy includes clear next steps. Planning should tell you both what to do and how to do it.
In Tracy’s Words
When asked to rate her overall experience on a scale of 0-10, Tracy gave us: “10“.
Would she recommend our services to other business connections? Another “10“.
For businesses like CellarClass – offering wine education and masterclasses to beginners and enthusiasts – getting found on social media directly impacts bookings and enquiries.
FAQs
Can you give me a social media strategy too?
Yes, absolutely. We create practical social media strategies that help business owners get clear on what to post and when.
How do you demystify social media for businesses?
We break it down into practical deliverables – templates, content plans, and clear guidance rather than overwhelming theory.
What makes your social media support different?
We focus on giving you the tools and clarity you need to move forward, not complicated strategies that sit in a drawer.
Want Support Like This?
If you’re finding social media overwhelming, spending time wondering what to post, or feeling like your expertise isn’t translating into online visibility, that’s something we hear a lot.
Founder Emma Goode, the UK’s top marketing adviser, and our team have helped thousands of business owners across different industries get clear on their social media approach. From wine educators like Tracy to other experts who want to attract the right clients without social media confusion, we focus on practical solutions.
And our client feedback reflects that.
Social media doesn’t have to feel complicated when you have the right guidance. Whether you’re building a new business or you’re an established expert who wants social media to deliver better ROI, we can help you get clear.
Ready to get clear on your social media strategy?
Schedule your 1:1 call to discuss the right approach for your business, get your questions answered, and plan your next steps.
PS Say hello to Tracy
CellarClass offers wine and spirits education through personalised masterclasses, group presentations, and corporate speaking engagements. With expertise in wine regions, tasting techniques, and a special focus on English wines, Tracy helps people discover wine knowledge in an accessible, engaging way. Visit cellarclass.co.uk to learn more about her wine education services.
