Miles Redgrave, Client Success Manager at ResiAnalytics spoke to 24 fingers recently about property trends, Google and what’s next for the industry. Crystal balls at the ready, let us begin.
#1. So, what’s your favourite word?
#2. Totes cute. What gets you up in the morning?
My daughter screaming “Daddy!”
#3. Still cute in a loud way, we imagine. What do you truly, honestly think of social media?
I like what I know about it and what I’ve seen so far. That’s about as far as my understanding takes me. At times, it can seem like a massive black hole and it can be quite daunting.
#4. We have some spare hands if you need us to lead the way, Miles. Kindles or books?
Oh, books. Or podcasts. Or books and podcasts. Podcasts are great for the train but books are just, well, so familiar. In a good way.
#5. They’re the gift that keeps giving, aren’t they *subtle hint to Miles’ family. No need to thank us.* What do you think is the biggest challenge to the property industry right now?
Where do I start…the state of the housing market, the fact everything’s governed by so many things outside of our control, inflation, Brexit and in turn, the economy as a whole. The ongoing debate over online, hybrid, bricks and mortar is actually a bit of misnomer really; there’s always been good agents, bad agents, cheap agents and expensive ones, it’s a question of deciding what you want to be and doing it (coughs; by positioning your brand accordingly with great marketing content…).
#6. We’re hearing you, Miles. What did you want to be when you were growing up?
Trying to remember. I wanted to be a chef. Always been pretty greedy, you see.
#7. Wafer-thin mint, anyone? What led you to your current career?
I worked the property industry for 13 years, at an independent agent and then in new homes. I moved to ResiAnalytics because I really liked the work that I saw and the direction the company is heading with more and more reports and ways to collect and use data in the property industry.
#8. Boooom. Can you use your favourite word in a sentence?
Daddy, how can estate agents differentiate themselves from the competition?
#9. It’s a question that keeps us up at night, too. Now can you make it rhyme?
Daddy, can I be your caddy?
#10. Fore! What advice would you give to your younger self?
I guess I would say “beg, borrow and steal to get on the London property ladder.” OK, maybe not the stealing part.
#11. Quite correct, sir. What’s the best thing anyone’s ever done for you?
My wife agreed to marry me.
#12. This amount of cute is killing us. What’s been your ‘career-defining’ moment?
Hopefully it’s not happened yet. ResiAnalytics have so much more that we want to achieve through data and analytics in the property space..
#13. We’ve got our eyes on you. If you won a big award of some kind, who would you thank?
It depends on the award. If it was for professional feats, my first bosses (John Gallant and Mark Richardson of Gallant Richardson) gave me a job. They were good like that.
#14. Can you give us a timesaver of the day?
Inbox for Gmail. Transformational.
#15. *Noted*. Where do you see your industry in 24 months?
Booming. I’m an optimist, you see.
#16. Where were you 24 months ago?
Working in an estate agency in North Essex. Blind to the power of data and research and how it can be used in content marketing.
#17. Glad to see you saw the light. What’s an interesting fact about your company?
We’re based in London but 50% of the team is remote. It’s just as quick for our Data Architect to get into London from Amsterdam as it is for our Head of Product to come up from Devon.
#18. If you could have a 24-minute Skype chat with anyone, living or dead, who would it be?
Peter Cook. I think he’d make me laugh and I know he’d like a drink.
#19. Got a spare place for us? What’s one word you’d want people to describe you with?
Gosh, just one? Umm… trustworthy, I guess.
#20. Would you mind taking a selfie for us?
Here you go.
#21. What’s your favourite Twitter handle or social media campaign?
It’s not really a campaign but I really like the shower-thoughts thread on Reddit, basically people submit the funny or counter-intuitive thoughts that occur to them. For example from this morning: The longer I stay home, the more homeless I look.
#22. O-kay. What’s one quote that defines your work ethic?
It’s not the destination, it’s the journey.
#23. Which starts with a single step. What’s been the best part of your day?
Meeting you of course.
#24. No matter how many times we hear that, it never seems to gets boring. Finally, anything to plug?
Get in touch to find out more. We have a full product range that we can share with you, plus you’ll get a 25% discount on your first report.
And you can’t say fairer than that. Miles can be reached on 03339 398 599 or email email@example.com.