From Scooby Doo to Danny Dyer insulting ducks to Kim Kardashian’s bum – these aren’t your average answers from Rebecca Davies-Nash, 24 fingers’ Head of Content.

#1. What’s your favourite word?

Washer, I feel it’s an unofficial onomataopoeia and just such fun to say

#2. What gets you up in the morning?

My four-year-old climbing into bed next to me and watching Dora the Explorer (“Who’s the map? I’m the map. Who’s the map? I’m the map” Argh *puts head under the pillow*) or Paw Patrol or some other godawful kids cartoon on the iPad.

By ‘morning’ you mean 5am don’t you?

#3. What do you truly, honestly think of social media?

I love it, genuinely. There’s so much scope for creativity and wit and humour. I also love it when big names get it wrong: McDonalds and Waitrose both have been the butt of customer jokes with their misjudged Twitter campaigns, the Ketchum executive who tweeted how much he hated Memphis ahead of a business meeting with Fedex… in the company’s hometown of Memphis. And it gets worse, the business meeting was about the power of social media with the Ketchum executive pitching his services. Fedex responded with an incredulous: ‘Do you not know how Twitter actually works?’ public post. More recently a hopelessly misjudged tweet ended Jeb Bush’s presidential campaign before it had really got going, much to the relief of everyone.

#4. Kindles or books?

Books. Print and paper has a magic like no other.

#5. What do you think is the biggest challenge to your industry right now?

Businesses not understanding the power of social media (see above) and as a writer, I have a significant horror at the deterioration of grammar and language standards. Efficient, elegant copy is a thing of beauty.

Also, things like this do no end of damage to the image of social media.

#6. What did you want to be when you were growing up?

An astronaut. I have no skills at maths or science nor do I enjoy any form of physical activity so it’s fair to say that as a career choice I might have well have said ‘a stick’.

#7. What led you to your current career?

I think CITV’s Press Gang was a seminal moment. I identified with the bossy editor played by Julia Sawalha perhaps a little too much.

#8. Can you use your favourite word in a sentence?

The tap’s washer needs replacing.

#9. Can you make it rhyme?


#10. What advice would you give to your younger self?

Carry on trusting your instincts. Oh and that time in 2004, don’t have the third bottle of red wine.

#11. What’s the best thing anyone’s ever done for you?

Oh god, too many things to mention. My friends and family are just so thoughtful and kind.

#12. Tell us, what’s been your ‘career-defining moment’?

While I was travel and lifestyle editor for a magazine, I wrote a piece on visiting South Africa. A few years later, I took my boyfriend on the same trip and at the lodge bar one night, got chatting to a man who said he’d saved for years to do this trip because of a piece in a magazine.  Yep, turns out it was my piece.

#13. If you won a big award of some kind, whom would you thank?

Scooby Doo. He doesn’t get thanked enough.

#14. Can you give us a timesaver of the day?

Yes, though it is really sad to admit to. I arrange my clothes into ‘outfits’ and put them on one hanger. That way in the morning, when I’m not at my best, I can just grab what I’m going to wear without having to think..

#15. Where do you see your industry in 24 months?

Bigger and better, with marketing budgets that reflect the level of creativity that it demands.

#16. Where were you 24 months ago?

At a large content marketing agency doing the work of two people.

#17. What’s an interesting fact about your company?

That the MD and I are old friends who previously worked together for several years. It makes for a brilliant working relationship with plenty of mutual respect, support and a lot of blackmail material.

 #18. If you could have a Skype chat with anyone living or dead, who would it be?

Keanu Reeves. I love him so.

#19. What’s one word you’d want people to describe you with?

Funny. As in: funny ‘haha’ not funny ‘weird’. Though most people describe me as the latter.

#20. Mind taking a selfie

sideboob selfie

Actually, I have no idea how to, I’m a words girl but I loved that I just typed ‘Kim Kardashian sideboob selfie’ into Google.

#21. What’s your favourite Twitter Handle?

@linkinpark – they rock my world. @mrddyer – he’s at his best when he’s insulting ducks.

#22. What’s one quote that defines your work ethic?

Make time to do things differently and make time to do things well.

#23. Apart from seeing us, what’s been the best part of your day?

My four-year-old son picking flowers (daisies and dandelions) for me at the bus stop every morning.

 #24. And finally, anything to plug?

24 fingers of course!