March online is where things start to slip… in a good way.
The “new year, new me” crowd have gone quiet.
The over-planners are tired.
And everyone else is back to posting like an actual human again.
Less strategy decks. More “this will do”. Which, ironically, is exactly why things are working better.
Because people aren’t performing quite as much any longer. They’re saying what they actually think, showing what’s really going on, and occasionally oversharing just enough to make it interesting. These are the trends doing the rounds right now – not because they’re groundbreaking, but because they feel a bit too familiar.
“Romanticise It” – But Make It Slightly Unhinged
You’ve probably seen this creeping in.
Everything’s being framed like a dramatic love story – even things that clearly shouldn’t be.
Work. Habits. Businesses people should’ve left months ago.
It’s exaggerated, a bit chaotic, and very relatable.
Because people don’t have rational relationships with their businesses. They have emotional ones.
How to Use It
Small businesses:
Call out the things people stay attached to for no good reason – old offers, messy processes, doing everything themselves.
Service businesses:
“Still in a toxic relationship with your marketing?”
Lean into the drama, then offer the solution.
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Founders:
Stop dressing up struggle as something romantic. That’s the hook.
“This Is Who You’re Trusting…” – Personality Over Polish
This one’s simple and that’s why it works.
Old photo. Current role. Slightly uncomfortable honesty.
“That’s who you’re trusting to…” And suddenly the brand feels human. It lands because it removes the performance. No curated version. Just context.
How to Use It
Founder-led brands:
Childhood photo + what you do now. Keep it honest, not overly sentimental.
Agencies:
Bring your team in. Show the people behind the work.
Service providers:
This builds trust faster than a list of credentials ever will.
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“Doctor’s Orders” – Familiar Format, Easy Win
“When the doctor says…”
You already know the set-up – the punchline just gets swapped to fit the niche.
It works because it doesn’t need explaining. People recognise it instantly.
How to Use It
Any business:
“When the doctor says you need better systems”
“When the doctor says you need to stop guessing your content”
Product brands:
Tie it back to usage, results, or habits.
It’s quick to create, easy to understand, and scroll-stopping enough to work.
@velocityactivewear The doctor’s orders! 😚 #shopping #retail #retailtherapy ♬ Queen of Disaster – ella
“Talking to My Younger Self” – Then vs Now (But Softer)
This isn’t the loud “look how far I’ve come” content.
It’s more reflective. Slightly uncomfortable at times. Creators are speaking to earlier versions of themselves – what they’d say, what they’d change, what actually mattered. It works because it shows experience without forcing authority.
How to Use It
Founders:
What you’d tell yourself before starting.
Service providers:
The advice clients usually need earlier than they realise.
Coaches and consultants:
Reassurance without overselling.
Less “here’s how I did it”
More “here’s what I wish I knew”
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“Just Like Everyone Else…” – Self-Aware and Specific
“In a world full of people who…” followed by something painfully accurate.
The tone’s slightly ironic. Not trying to stand out – just admitting you’re part of it. That’s why it works.
How to Use It
Small businesses:
Call out shared behaviours in your audience.
Service businesses:
“In a world full of businesses posting consistently but not converting…”
Creators:
The more specific you go, the better it lands.
This is relatability done properly – not forced.
@vodafoneuknever thought i’d follow the herd but there we go♬ HERE hoodtrap SLOWED by Kryd – Kryd
“My Nervous System…” – Stress, But Make It Content
This one’s split into two sides.
One: relatable humour about stress
Two: actual conversations around calm, regulation, and feeling in control
And businesses can sit right in the middle of it.
Because a lot of what people buy… is relief.
How to Use It
Service providers:
Before vs after working with you
- before: overwhelmed, unsure, overthinking
- after: clear, handled, sorted
Traditionally “stressful” industries:
Accounting, legal, marketing, anything operational
Position yourself as the thing that steadies the situation.
@extrastaff Very effective🤫 #workbestie #workhumor #officehumor #work #9to5life ♬ original sound – ✩
“Trying to Stay Employed” – Saying What You Shouldn’t
This one’s chaotic and very accurate.
Two people. One trying to stop the other from saying what they’re actually thinking.
It’s exaggerated, but only slightly, which is why people recognise themselves in it.
How to Use It
Teams:
Internal conversations, client scenarios, day-to-day moments
Agencies:
“What we say vs what we mean”
Founders:
The thoughts you don’t usually post
It works because it drops the polished version completely
@theskinspecialist_1Anyone else?🤣♬ original sound – wildbysofia
Why This Stuff’s Working
Because people have clocked it. They can tell when something’s been overthought, over-edited, and signed off by three people who don’t even like social media. And they scroll straight past it.
What’s landing instead is:
- things that feel slightly off-script
- content that doesn’t try too hard
- posts that sound like someone actually wrote them, not assembled them
It’s not about being perfect. It’s about being recognisable.
March content isn’t trying to impress anyone. It’s just trying not to feel like a LinkedIn template.
If your content’s getting polite engagement but no actual movement, there’s a good chance it’s sitting in that “technically fine, emotionally forgettable” category.
Which is definitely fixable. Usually without doing more. Just… doing it slightly differently.
