Social media has always bent over backwards to help small businesses spread their message and get the maximum number of eyes on their products. Facebook’s latest addition to its bag of tools, Facebook Shops, looks to be an instant winner. 

It allows users to create free (oooh we like that word) customised digital storefronts. It is simple to use, loads faster than a website and has a global scale. You can connect directly with customers via WhatsApp, Messenger or Instagram Direct Message. Facebook is also planning to add extras such as live shopping features and loyalty programmes to keep that online traffic heading to your store. Let’s take a closer look at how Facebook Shops could work for you. 

Connect with your customers

First of all, in order to be eligible to use Facebook Shops, you must have received an email or notification. Once you have it, go to your Facebook page and select the Shop tab. Follow the on-screen instructions, making sure to fill all the required fields. Click finish when you’re ready to begin customising your store with colours and fonts that best suit your brand. 

Give your collections a twirl

If you have lots of wares and want to tempt customers, why not come up with a collection? Facebook Stores lets you create, arrange and customise collections of six to 30 products, with each collection given a name, description and cover media. Create your own trends using a variety of themes that will keep customers coming back for more. 

Going native

Once your shop is open for business, customers can enjoy it via Facebook or the Instagram App on Apple or Android devices in a full-screen, immersive experience, while your collections will be served up in native mobile ads as personalised products. 

United we stand… 

Facebook Shops connects the social media giant’s family of apps, and that means you’ll be able to serve your products to existing and prospect customers in the browsing platform of their choice. 

Not sure how to link the two and get the best out of the Facebook Shops feature? Don’t worry. Talk to us at 24 fingers and we can guide you through every step of the process. Friends, you’ve got ROI in the [shopping] bag…