In spirit of Halloween this past Monday, social media saw some frightfully amazing twists and frightfully awful turns. From the man who dressed up as his dog’s favourite toy to Greggs’ VIP WhatsApp group, we present this week’s edition of #WINS and #FAILS.
Witch story to start with?….
Get in the Spirit
Facebook had some tricks up their sleeves this Halloween, in the form of themed reaction buttons.
Spookifying its set of five reactions before the big day dawned, people soon got into the Halloween spirit with a cackling witch, a gobsmacked ghoul, a forlorn frankenstein and a scowling jack o’lantern.
This Halloween being the first time the social networking service has rolled out thematic tools for holidays, we can only expect more hair-raisingly good updates to come.
Perhaps a ho-ho-hoing Santa to replace the ‘laughing’ button?…. You heard it here first.
Campaign Cauldron
Whilst you were spending Halloween thinking of a last-minute costume or eating your body weight in candy (the life), big brands were desperately thinking of how to bewitch consumers with a viral marketing campaign.
The Golden Arches sunk their fangs into it:
We vant to vish everyone a safe and happy #Halloween! 👻 pic.twitter.com/HNsNfYxfa4
— McDonald's Canada (@McDonaldsCanada) October 31, 2016
Airbnb asked a hair-raising question:
Would you dare to spend Halloween in Dracula's castle?
Enter to win a #NightAt: https://t.co/rO47OAAB1e
P.S. Remember to pack garlic. pic.twitter.com/7EFPMAAuaT
— Airbnb (@Airbnb) October 17, 2016
Giffgaff spoke to our souls:
What kind of Halloweener are you? That is the question. Pause to find out. #halloween pic.twitter.com/R42sPnZkYF
— giffgaff | The mobile network run by you (@giffgaff) October 27, 2016
And M&S gave Colin a chilling makeover:
#TrickorTreat? An old friend as you've never seen him before! #Halloween 👻🐛 https://t.co/FduBm2buqR pic.twitter.com/wc66PJEc6t
— M&S (@marksandspencer) October 31, 2016
All in all, it’s safe to say these brands *killed* it.
Dressed to Impress
One last Halloween-related post, promise.
Of the frightfully creative costumes that enjoyed a flurry of internet fame, there were two in particular that gave everyone a run for their money.
First up, the man who dressed up as his golden retriever’s favourite toy:
(The utter bewilderment at 0:09 seconds…)
Secondly, the guy who dressed up as a stock photo. A stock. Photo.
My little brother dressed up as a stock photo for Halloween, so he's basically my hero pic.twitter.com/U5Q8DvxkG4
— Trung Le Nguyen (@Trungles) October 31, 2016
According to @Trungles’ legend of a brother, getting the Shutterstock logo off that image “was more expensive than
Dedication to the cause has a whole new meaning.
I Loaf you Dough Much
For those who enjoy a meal deal lunch five times out of seven, #NationalSandwichDay probably went over your head.
Nevertheless, it gained some interesting traction on social media….
https://twitter.com/FucoidanForce/status/794193962877722628
Delicious, albeit peculiar, looking.
Don't judge me but it's got to be peanut butter on toast with cheese and onion Crisps inside 😆 #NationalSandwichDay
— Oli White (@OliWhiteTV) November 3, 2016
We’re judging you, Oli.
They say if you don't go after what you want in life, you'll never have it sooo… #NationalSandwichDay pic.twitter.com/wWqhtMtAOu
— CatHead (@freakincats) November 3, 2016
Truer words have never been spoken.
Very Important Pasty
On the topic of dough, Greggs is *rising* to world domination.
After successfully test launching a delivery service, the popular chain have now created an exclusive VIP WhatsApp group with free (!) food on offer.
WhatsApp, guys? We’ve got a VIP group for 250 Festive Bake lovers! WhatsApp your name to 07759325409 to get involved and maybe win a prize! pic.twitter.com/jt1UozIodm
— Greggs (@GreggsOfficial) November 2, 2016
With a Christmas-themed WhatsApp group named ‘Festive Bake Lovers’, Greggs have promised everyone exclusive content, competitions and, of course, giveaways.
There’s nothing a free Steak Bake can’t fix.
Irony of Ironies
Only in Britain, the land of pork-lovers, do we have a whole entire WEEK dedicated to sausages.
And, only in Britain would two ends of the spectrum come together (vegetarians, look away):
*Crickets chirp* Now that’s awkward.
Music to our Ears
When #5WordSeduction began trending a twitter, we started to feel a bit hot under the collar.
#5WordSeduction Free unlimited internet for eternity pic.twitter.com/Efg7PREIzs
— Travelling Weasels (@TravelWeasels) November 4, 2016
Can you imagine….
#5WordSeduction: I've brought you Krispy Kreme 💕 pic.twitter.com/QjsUgPIfQV
— Krispy Kreme (@krispykreme) November 4, 2016
You did not!
I'm employed and can cook. #5WordSeduction @midnight
— Danibal B. Lecter (@CornOnMacabre) November 4, 2016
Let’s get married.